North Carolina
County Map
Click a county to view its economic profile
Demographics & Population
Census Bureau American Community Survey 2024 · 5-Year Estimates
Household Income
Age & Race / Ethnicity
Educational Attainment
Employment Overview
- Broadly in line with U.S. norms across income, poverty, education, and age.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest sector: Health Care and Social Assistance employs 601,666 workers (17.4% of the tracked sectors), at an average wage of $65,014.
- Economic scale: State GDP of $844.2B (2024).
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Attraction Opportunities - Below-Average Industries
- Top specialization: Textile Mills concentrates at 7.88x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity.
- Cluster depth: 8 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base across the state.
- Attraction whitespace: 7 sub-sectors register LQ < 0.5, candidates for diversification or recruitment.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
HUD Fair Market Rents (Statewide)
- In line with national: Home value to income ratio of 4.0x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- Elevated vacancy: 12.5% vacancy rate; potential redevelopment opportunity.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
County Profiles
100 counties in North Carolina
AI Insights
AI-assisted analysis, drawn from 6 federal data sources
North Carolina shows strong potential for textile mills attraction, with a 7.88x concentration and 20,321 jobs in this sub-sector.
Cluster depth across textile mills, furniture and related product manufacturing, and electrical equipment, appliance manufacturing creates supply-chain attraction leverage, a structural advantage for industrial recruitment.
Industry Shift Analysis
Prospect Match Scores
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Schedule a DemoData Sources
Updated from official federal government data.
Frequently Asked Questions
Key economic and demographic figures for North Carolina, from federal data sources.
What is the population of North Carolina?
10,730,404 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in North Carolina?
$72,388 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in North Carolina?
3.7% (2024 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of North Carolina?
$844.2B (BEA SAGDP (state GDP)).
