ExecutivePulse
Official Federal Data

Alexander County, North Carolina

FIPS 37003 · Hickory-Lenoir-Morganton, NC · Population 36,412
9 Sources Updated June 22, 2026
$65,354
Median Income
$80,734 national
3.7%
Unemployment
4% national
$1.2B
GDP
16.7%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$65,354
Per Capita
$33,425
Mean Household
$83,653
Poverty Rate
12.6%
Median Income Comparison
Alexander County$65,354
North Carolina$72,388
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 21.2% (7,721 residents) 55-64: 14.4% (5,257 residents) 35-54: 25.5% (9,278 residents) 18-34: 19.3% (7,012 residents) Under 18: 19.6% (7,144 residents) 44 Median Age
Cohorts
Under 18 · 19.6%
18-34 · 19.3%
35-54 · 25.5%
55-64 · 14.4%
65+ · 21.2%
Race & Ethnicity
White87.3%
Black or African American5%
Asian1%
Hispanic or Latino(any race)5.6%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
85.8%
High School+
National: 89.6%
▼ 3.8 pts
16.7%
Bachelor's+
National: 35.7%
▼ 19.0 pts
5.4%
Graduate+
National: 14.1%
▼ 8.7 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
36,412
Population
17,050
Labor Force
Employed
16,174
Unemployment Rate BLS LAUS 2025 annual
3.7%
Mean Commute 1 min below national avg
25.6 min
Work From Home vs 15.1% national
6.1%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 19.0 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 44 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$1.2B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Alexander County, North Carolina, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Manufacturing
3,009 52.8%
$51,845
2Retail Trade
755 13.2%
$30,367
3Accommodation and Food Services
594 10.4%
$17,822
4Administrative and Support and Waste Management
345 6.0%
$38,590
5Transportation and Warehousing
248 4.3%
$56,061
6Other Services (except Public Administration)
230 4.0%
$41,270
7Wholesale Trade
206 3.6%
$60,459
8Finance and Insurance
181 3.2%
$53,328
9Arts, Entertainment, and Recreation
99 1.7%
$15,715
10Real Estate and Rental and Leasing
37 0.6%
$56,969
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Key Takeaways
  • Largest sector: Manufacturing employs 3,009 workers (52.8% of tracked sectors), at an average wage of $51,845.
  • Economic scale: Regional GDP of $1.2B (2024).
  • Wage stratification: Wholesale Trade averages $60,459 while Arts, Entertainment, and Recreation averages $15,715, a 3.8x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Furniture and Related Product Manufacturing
90.29x
1,675
Plastics and Rubber Products Manufacturing
8.42x
328
Wood Product Manufacturing
7.34x
164
Animal Production and Aquaculture
2.93x
44
2.75x
3,463
Truck Transportation
2.22x
183
Fabricated Metal Product Manufacturing
2.03x
161
General Merchandise Retailers
1.72x
309
Private Households
1.67x
19
Gasoline Stations and Fuel Dealers
1.61x
94

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Goods-Producing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
3,463
Cluster Employment
2.75x
Peak LQ
Concentrated Sub-Sectors
Furniture and Related Product Manufacturing
90.29x 1,675
Plastics and Rubber Products Manufacturing
8.42x 328
Wood Product Manufacturing
7.34x 164
Animal Production and Aquaculture
2.93x 44
2.75x 3,463
Truck Transportation
2.22x 183
Fabricated Metal Product Manufacturing
2.03x 161
General Merchandise Retailers
1.72x 309
Private Households
1.67x 19
Gasoline Stations and Fuel Dealers
1.61x 94

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
Key Takeaways
  • Top specialization: Furniture and Related Product Manufacturing concentrates at 90.29x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 3 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Alexander County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$211,800
Median Home Value vs 2019
$764
Rent/Mo
80.7%
Owner-Occ
12.9%
Vacancy
3.2x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$858/mo
1 Bedroom
$908/mo
2 Bedroom
$1,095/mo
3 Bedroom
$1,372/mo
4 Bedroom
$1,660/mo
30% of monthly median household income (~$1,634/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 3.2x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 80.7% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 12.9% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 4 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,634/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
21,547
Working Age (18-64) vs 2019
Mean Commute 1 min below national avg
25.6 min
Work From Home vs 15.1% national
6.1%
Prime-Age Employed (25-54)
72.2%
of prime-age population
Labor force participation rate: 58.3% of working-age population (18-64) 58% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
16.7%
HS Diploma+
85.8%
Regional / Statewide Institutions
Total credentials awarded
47,592/yr
North Carolina State University at Raleigh 10,279/yr
University of North Carolina at Chapel Hill 9,997/yr
University of North Carolina at Charlotte 8,666/yr
East Carolina University 6,984/yr
Wake Technical Community College 6,278/yr
Appalachian State University 5,388/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
24.4%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
28.5%
Service
13.1%
Sales & Office
19.8%
Construction / Maint.
11.6%
Production / Transport
27%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 16,174 employed workers.
Key Takeaways
  • Succession risk is real: 24.4% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 58.3% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 28,942 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Alexander County shows strong potential for furniture and related product manufacturing attraction, with a 90.29x concentration and 1,675 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 24.4% of the working-age population within 10 years of retirement age.

The interconnected base across furniture and related product manufacturing, plastics and rubber products manufacturing, and wood product manufacturing creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Alexander County, North Carolina, from federal data sources.

What is the population of Alexander County, North Carolina?

36,412 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Alexander County, North Carolina?

$65,354 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Alexander County, North Carolina?

3.7% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Alexander County, North Carolina?

$1.2B (U.S. Bureau of Economic Analysis, CAGDP1).