Wilson County, North Carolina

• Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
• Elevated poverty: At 19.8%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
• Talent gap: Bachelor's-or-higher attainment trails the national average by 14.0 pts, relevant for advanced-services attraction strategy.

• Largest sector: Manufacturing employs 6,351 workers (23.4% of tracked sectors), at an average wage of $76,074.
• Economic scale: Regional GDP of $5.2B (2024).
• Wage stratification: Finance and Insurance averages $81,208 while Accommodation and Food Services averages $21,633, a 3.8x spread in the same local economy, with implications for workforce development and talent strategy.

• Top specialization: Beverage and Tobacco Product Manufacturing concentrates at 12.07x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
• Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
• Attraction whitespace: 5 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.

• In line with national: Home value to income ratio of 3.3x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
• Elevated vacancy: 10.8% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
• Affordable rent tiers: 4 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,411/mo).

• Succession risk is real: 22.8% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
• Low participation: 59.7% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
• Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 28,942 annual credentials.

Wilson County shows strong potential for beverage and tobacco product manufacturing attraction, with a 12.07x concentration and 888 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 22.8% of the working-age population within 10 years of retirement age.

The interconnected base across beverage and tobacco product manufacturing, heavy and civil engineering construction, and chemical manufacturing creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.