ExecutivePulse
Official Federal Data

Richmond County, North Carolina

FIPS 37153 · Rockingham, NC · Population 42,344
9 Sources Updated June 22, 2026
$44,883
Median Income
$80,734 national
4.2%
Unemployment
4% national
$2.6B
GDP
16%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$44,883
Per Capita
$25,908
Mean Household
$62,303
Poverty Rate
25.2%
Median Income Comparison
Richmond County$44,883
North Carolina$72,388
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 18.1% (7,670 residents) 55-64: 13.5% (5,697 residents) 35-54: 24.2% (10,241 residents) 18-34: 20.8% (8,793 residents) Under 18: 23.5% (9,943 residents) 40 Median Age
Cohorts
Under 18 · 23.5%
18-34 · 20.8%
35-54 · 24.2%
55-64 · 13.5%
65+ · 18.1%
Race & Ethnicity
White56%
Black or African American31.4%
Asian1%
Hispanic or Latino(any race)7.8%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
83.5%
High School+
National: 89.6%
▼ 6.1 pts
16%
Bachelor's+
National: 35.7%
▼ 19.7 pts
5.7%
Graduate+
National: 14.1%
▼ 8.4 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
42,344
Population
19,367
Labor Force
Employed
17,368
Unemployment Rate BLS LAUS 2025 annual
4.2% ▲ +0.2 pts YoY
Mean Commute 2 min below national avg
24.1 min
Work From Home vs 15.1% national
4.4%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 25.2%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 19.7 pts, relevant for advanced-services attraction strategy.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$2.6B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Richmond County, North Carolina, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Manufacturing
3,187 39.6%
$53,710
2Retail Trade
1,889 23.5%
$31,553
3Accommodation and Food Services
1,114 13.8%
$17,423
4Administrative and Support and Waste Management
619 7.7%
$58,339
5Construction
429 5.3%
$64,643
6Transportation and Warehousing
215 2.7%
$41,718
7Finance and Insurance
173 2.1%
$59,312
8Mining, Quarrying, and Oil and Gas Extraction
164 2.0%
$89,051
9Agriculture, Forestry, Fishing and Hunting
149 1.8%
$40,882
10Real Estate and Rental and Leasing
116 1.4%
$40,378
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Key Takeaways
  • Largest sector: Manufacturing employs 3,187 workers (39.6% of tracked sectors), at an average wage of $53,710.
  • Economic scale: Regional GDP of $2.6B (2024).
  • Wage stratification: Mining, Quarrying, and Oil and Gas Extraction averages $89,051 while Accommodation and Food Services averages $17,423, a 5.1x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.

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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Paper Manufacturing
13.82x
423
Forestry and Logging
11.28x
45
Mining (except Oil and Gas)
10.01x
164
Plastics and Rubber Products Manufacturing
9.80x
598
Animal Production and Aquaculture
2.93x
69
Transit and Ground Passenger Transportation
2.20x
108
Utilities
2.08x
109
1.99x
3,929
General Merchandise Retailers
1.97x
556
Gasoline Stations and Fuel Dealers
1.86x
170

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Goods-Producing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
3,929
Cluster Employment
1.99x
Peak LQ
Concentrated Sub-Sectors
Paper Manufacturing
13.82x 423
Forestry and Logging
11.28x 45
Mining (except Oil and Gas)
10.01x 164
Plastics and Rubber Products Manufacturing
9.80x 598
Animal Production and Aquaculture
2.93x 69
Transit and Ground Passenger Transportation
2.20x 108
Utilities
2.08x 109
1.99x 3,929
General Merchandise Retailers
1.97x 556
Gasoline Stations and Fuel Dealers
1.86x 170

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.18x
Merchant Wholesalers, Durable Goods
54 employed
0.40x
Real Estate
63 employed
0.42x
Amusement, Gambling, and Recreation Industries
70 employed
0.44x
Accommodation
74 employed
Key Takeaways
  • Top specialization: Paper Manufacturing concentrates at 13.82x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 7 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Richmond County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$127,800
Median Home Value vs 2019
$724
Rent/Mo
65.9%
Owner-Occ
14.4%
Vacancy
2.8x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$714/mo
1 Bedroom
$814/mo
2 Bedroom
$925/mo
3 Bedroom
$1,286/mo
4 Bedroom
$1,406/mo
30% of monthly median household income (~$1,122/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Affordable market: Home value to income ratio of 2.8x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
  • Elevated vacancy: 14.4% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,122/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
24,731
Working Age (18-64) vs 2019
Mean Commute 2 min below national avg
24.1 min
Work From Home vs 15.1% national
4.4%
Prime-Age Employed (25-54)
69.9%
of prime-age population
Labor force participation rate: 59.8% of working-age population (18-64) 60% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
16%
HS Diploma+
83.5%
Regional / Statewide Institutions
Total credentials awarded
47,592/yr
North Carolina State University at Raleigh 10,279/yr
University of North Carolina at Chapel Hill 9,997/yr
University of North Carolina at Charlotte 8,666/yr
East Carolina University 6,984/yr
Wake Technical Community College 6,278/yr
Appalachian State University 5,388/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
23%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
31.4%
Service
16.5%
Sales & Office
20.2%
Construction / Maint.
11.2%
Production / Transport
20.8%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 17,368 employed workers.
Key Takeaways
  • Succession risk is real: 23% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 59.8% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 28,942 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Richmond County shows strong potential for paper manufacturing attraction, with a 13.82x concentration and 423 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 23% of the working-age population within 10 years of retirement age.

The interconnected base across paper manufacturing, forestry and logging, and mining (except oil and gas) creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Richmond County, North Carolina, from federal data sources.

What is the population of Richmond County, North Carolina?

42,344 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Richmond County, North Carolina?

$44,883 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Richmond County, North Carolina?

4.2% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Richmond County, North Carolina?

$2.6B (U.S. Bureau of Economic Analysis, CAGDP1).