ExecutivePulse
Official Federal Data

Guilford County, North Carolina

FIPS 37081 · Greensboro-High Point, NC · Population 547,940
9 Sources Updated June 22, 2026
$68,642
Median Income
$80,734 national
4.3%
Unemployment
4% national
$46.9B
GDP
39%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$68,642
Per Capita
$39,376
Mean Household
$96,196
Poverty Rate
14.6%
Median Income Comparison
Guilford County$68,642
North Carolina$72,388
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 15.9% (87,184 residents) 55-64: 12.2% (67,063 residents) 35-54: 24.8% (135,842 residents) 18-34: 25.1% (137,278 residents) Under 18: 22% (120,573 residents) 38 Median Age
Cohorts
Under 18 · 22%
18-34 · 25.1%
35-54 · 24.8%
55-64 · 12.2%
65+ · 15.9%
Race & Ethnicity
White47.6%
Black or African American33.8%
Asian5.4%
Hispanic or Latino(any race)10.1%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
90.8%
High School+
National: 89.6%
▲ +1.2 pts
39%
Bachelor's+
National: 35.7%
▲ +3.3 pts
14.8%
Graduate+
National: 14.1%
▲ +0.7 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
547,940
Population
283,105
Labor Force
Employed
269,457
Unemployment Rate BLS LAUS 2025 annual
4.3% ▲ +0.2 pts YoY
Mean Commute 4 min below national avg
22.0 min
Work From Home vs 15.1% national
13.9%
Key Takeaways
  • Elevated poverty: At 14.6%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$46.9B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Guilford County, North Carolina, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Health Care and Social Assistance
39,841 17.4%
$65,069
2Manufacturing
31,477 13.7%
$80,421
3Retail Trade
31,391 13.7%
$42,178
4Accommodation and Food Services
27,078 11.8%
$24,951
5Administrative and Support and Waste Management
23,205 10.1%
$49,332
6Transportation and Warehousing
19,682 8.6%
$57,081
7Wholesale Trade
19,243 8.4%
$84,799
8Professional, Scientific, and Technical Services
14,657 6.4%
$94,400
9Construction
13,860 6.0%
$80,018
10Finance and Insurance
9,082 4.0%
$109,659
Track industry shifts with AI

ExecutivePulse monitors WARN notices, BLS changes, and SEC filings for your top employers.

Learn More
Key Takeaways
  • Largest sector: Health Care and Social Assistance employs 39,841 workers (17.4% of tracked sectors), at an average wage of $65,069.
  • Economic scale: Regional GDP of $46.9B (2024).
  • Wage stratification: Finance and Insurance averages $109,659 while Accommodation and Food Services averages $24,951, a 4.4x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
Seeing a change here?

EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.

Get Deeper Trends

Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Textile Mills
7.23x
1,102
Furniture and Related Product Manufacturing
3.97x
2,488
Couriers and Messengers
3.01x
6,346
Chemical Manufacturing
2.98x
5,002
Textile Product Mills
2.95x
514
Printing and Related Support Activities
2.44x
1,576
Paper Manufacturing
2.06x
1,361
Support Activities for Transportation
2.01x
3,088
Truck Transportation
1.89x
5,243
Merchant Wholesalers, Durable Goods
1.85x
11,818

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Transportation & Warehousing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
14,677
Cluster Employment
3.01x
Peak LQ
Concentrated Sub-Sectors
Textile Mills
7.23x 1,102
Furniture and Related Product Manufacturing
3.97x 2,488
Couriers and Messengers
3.01x 6,346
Chemical Manufacturing
2.98x 5,002
Textile Product Mills
2.95x 514
Printing and Related Support Activities
2.44x 1,576
Paper Manufacturing
2.06x 1,361
Support Activities for Transportation
2.01x 3,088
Truck Transportation
1.89x 5,243
Merchant Wholesalers, Durable Goods
1.85x 11,818

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.11x
Air Transportation
117 employed
0.16x
Animal Production and Aquaculture
80 employed
0.17x
Crop Production
172 employed
0.31x
Food Manufacturing
1,048 employed
0.32x
Publishing Industries and Telecommunications
530 employed
0.34x
Utilities
389 employed
Key Takeaways
  • Top specialization: Textile Mills concentrates at 7.23x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Guilford County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$259,900
Median Home Value vs 2019
$1,163
Rent/Mo
59.9%
Owner-Occ
7.7%
Vacancy
3.8x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$1,159/mo
1 Bedroom
$1,213/mo
2 Bedroom
$1,330/mo
3 Bedroom
$1,703/mo
4 Bedroom
$1,960/mo
30% of monthly median household income (~$1,716/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 3.8x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • Affordable rent tiers: 4 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,716/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
340,183
Working Age (18-64) vs 2019
Mean Commute 4 min below national avg
22.0 min
Work From Home vs 15.1% national
13.9%
Prime-Age Employed (25-54)
82.6%
of prime-age population
Labor force participation rate: 66.2% of working-age population (18-64) 66% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
39%
HS Diploma+
90.8%
Regional / Statewide Institutions
Total credentials awarded
47,592/yr
North Carolina State University at Raleigh 10,279/yr
University of North Carolina at Chapel Hill 9,997/yr
University of North Carolina at Charlotte 8,666/yr
East Carolina University 6,984/yr
Wake Technical Community College 6,278/yr
Appalachian State University 5,388/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
19.7%
55-64 of working-age population (18-64)

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
40.3%
Service
16.6%
Sales & Office
21.5%
Construction / Maint.
6.5%
Production / Transport
15.1%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 269,457 employed workers.
Key Takeaways
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 28,942 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Guilford County shows strong potential for textile mills attraction, with a 7.23x concentration and 1,102 jobs in this sub-sector. It ranks in the top decile nationally.

The interconnected base across textile mills, furniture and related product manufacturing, and couriers and messengers creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

Take it further

AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.

Managed Services: Prefer to hand it off? Our team delivers the analysis and consulting for you.

Schedule a Demo
Available as premium offerings.

Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Guilford County, North Carolina, from federal data sources.

What is the population of Guilford County, North Carolina?

547,940 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Guilford County, North Carolina?

$68,642 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Guilford County, North Carolina?

4.3% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Guilford County, North Carolina?

$46.9B (U.S. Bureau of Economic Analysis, CAGDP1).