ExecutivePulse
Official Federal Data

Pitt County, North Carolina

FIPS 37147 · Greenville, NC · Population 177,193
9 Sources Updated June 22, 2026
$58,188
Median Income
$80,734 national
4.1%
Unemployment
4% national
$12.5B
GDP
33.8%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$58,188
Per Capita
$34,160
Mean Household
$80,803
Poverty Rate
19.8%
Median Income Comparison
Pitt County$58,188
North Carolina$72,388
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 14.5% (25,702 residents) 55-64: 10.5% (18,666 residents) 35-54: 22.2% (39,423 residents) 18-34: 31.7% (56,158 residents) Under 18: 21% (37,244 residents) 33 Median Age
Cohorts
Under 18 · 21%
18-34 · 31.7%
35-54 · 22.2%
55-64 · 10.5%
65+ · 14.5%
Race & Ethnicity
White52.7%
Black or African American35%
Asian2%
Hispanic or Latino(any race)7.9%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
90.8%
High School+
National: 89.6%
▲ +1.2 pts
33.8%
Bachelor's+
National: 35.7%
▼ 1.9 pts
14.3%
Graduate+
National: 14.1%
▲ +0.2 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
177,193
Population
90,738
Labor Force
Employed
82,967
Unemployment Rate BLS LAUS 2025 annual
4.1%
Mean Commute 4 min below national avg
22.1 min
Work From Home vs 15.1% national
11.9%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 19.8%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Young population: Median age of 33 is materially below the U.S. norm, a workforce pipeline asset.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$12.5B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Pitt County, North Carolina, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Health Care and Social Assistance
10,153 21.5%
$57,134
2Retail Trade
9,328 19.7%
$37,882
3Accommodation and Food Services
8,792 18.6%
$21,022
4Manufacturing
6,870 14.5%
$79,344
5Administrative and Support and Waste Management
4,108 8.7%
$100,295
6Professional, Scientific, and Technical Services
2,268 4.8%
$89,057
7Other Services (except Public Administration)
1,742 3.7%
$39,382
8Wholesale Trade
1,534 3.2%
$66,225
9Finance and Insurance
1,326 2.8%
$86,924
10Transportation and Warehousing
1,169 2.5%
$44,967
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Key Takeaways
  • Largest sector: Health Care and Social Assistance employs 10,153 workers (21.5% of tracked sectors), at an average wage of $57,134.
  • Economic scale: Regional GDP of $12.5B (2024).
  • Wage stratification: Administrative and Support and Waste Management averages $100,295 while Accommodation and Food Services averages $21,022, a 4.8x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Chemical Manufacturing
6.48x
3,022
Paper Manufacturing
2.44x
447
Motion Picture and Sound Recording Industries
2.02x
382
Machinery Manufacturing
2.01x
1,142
Furniture, Home Furnishings, and Other Retailers
1.92x
771

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Manufacturing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
4,611
Cluster Employment
6.48x
Peak LQ
Concentrated Sub-Sectors
Chemical Manufacturing
6.48x 3,022
Paper Manufacturing
2.44x 447
Motion Picture and Sound Recording Industries
2.02x 382
Machinery Manufacturing
2.01x 1,142
Furniture, Home Furnishings, and Other Retailers
1.92x 771

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.06x
Food Manufacturing
58 employed
0.11x
Warehousing and Storage
110 employed
0.15x
Support Activities for Transportation
63 employed
0.24x
Insurance Carriers and Related Activities
325 employed
0.29x
Publishing Industries and Telecommunications
134 employed
Key Takeaways
  • Top specialization: Chemical Manufacturing concentrates at 6.48x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 5 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Pitt County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$208,900
Median Home Value vs 2019
$993
Rent/Mo
51.4%
Owner-Occ
9.8%
Vacancy
3.6x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$891/mo
1 Bedroom
$896/mo
2 Bedroom
$1,095/mo
3 Bedroom
$1,465/mo
4 Bedroom
$1,837/mo
30% of monthly median household income (~$1,455/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 3.6x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,455/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
114,247
Working Age (18-64) vs 2019
Mean Commute 4 min below national avg
22.1 min
Work From Home vs 15.1% national
11.9%
Prime-Age Employed (25-54)
80.7%
of prime-age population
Labor force participation rate: 64.8% of working-age population (18-64) 65% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
33.8%
HS Diploma+
90.8%
Regional / Statewide Institutions
Total credentials awarded
47,592/yr
North Carolina State University at Raleigh 10,279/yr
University of North Carolina at Chapel Hill 9,997/yr
University of North Carolina at Charlotte 8,666/yr
East Carolina University 6,984/yr
Wake Technical Community College 6,278/yr
Appalachian State University 5,388/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
16.3%
55-64 of working-age population (18-64)

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
42.4%
Service
17.5%
Sales & Office
19.1%
Construction / Maint.
6.9%
Production / Transport
14.1%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 82,967 employed workers.
Key Takeaways
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 28,942 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Pitt County shows strong potential for chemical manufacturing attraction, with a 6.48x concentration and 3,022 jobs in this sub-sector. It ranks in the top decile nationally.

The interconnected base across chemical manufacturing, paper manufacturing, and motion picture and sound recording industries creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Pitt County, North Carolina, from federal data sources.

What is the population of Pitt County, North Carolina?

177,193 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Pitt County, North Carolina?

$58,188 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Pitt County, North Carolina?

4.1% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Pitt County, North Carolina?

$12.5B (U.S. Bureau of Economic Analysis, CAGDP1).