ExecutivePulse
Official Federal Data

Wake County, North Carolina

FIPS 37183 · Raleigh-Cary, NC · Population 1,178,653
9 Sources Updated June 22, 2026
$105,768
Median Income
$80,734 national
3.2%
Unemployment
4% national
$128.4B
GDP
57.2%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$105,768
Per Capita
$55,448
Mean Household
$139,586
Poverty Rate
8.1%
Median Income Comparison
Wake County$105,768
North Carolina$72,388
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 12.9% (151,920 residents) 55-64: 11.5% (135,977 residents) 35-54: 29% (342,347 residents) 18-34: 23.5% (277,230 residents) Under 18: 23% (271,179 residents) 37 Median Age
Cohorts
Under 18 · 23%
18-34 · 23.5%
35-54 · 29%
55-64 · 11.5%
65+ · 12.9%
Race & Ethnicity
White57.9%
Black or African American18.8%
Asian8.5%
Hispanic or Latino(any race)11.6%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
94%
High School+
National: 89.6%
▲ +4.4 pts
57.2%
Bachelor's+
National: 35.7%
▲ +21.5 pts
23.4%
Graduate+
National: 14.1%
▲ +9.3 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
1,178,653
Population
656,309
Labor Force
Employed
628,413
Unemployment Rate BLS LAUS 2025 annual
3.2%
Mean Commute 1 min below national avg
25.1 min
Work From Home vs 15.1% national
29.1%
Key Takeaways
  • Income premium: Households earn well above the national median, supporting strong retail and housing markets.
  • Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 21.5 pts, supports knowledge-economy and tech attraction.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$128.4B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Wake County, North Carolina, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Health Care and Social Assistance
82,584 17.0%
$70,507
2Professional, Scientific, and Technical Services
79,595 16.4%
$131,825
3Retail Trade
64,770 13.4%
$42,617
4Accommodation and Food Services
57,479 11.8%
$27,285
5Administrative and Support and Waste Management
51,801 10.7%
$62,435
6Construction
45,165 9.3%
$89,765
7Finance and Insurance
28,193 5.8%
$134,894
8Wholesale Trade
26,732 5.5%
$125,413
9Information
24,776 5.1%
$156,945
10Manufacturing
24,043 5.0%
$114,033
Track industry shifts with AI

ExecutivePulse monitors WARN notices, BLS changes, and SEC filings for your top employers.

Learn More
Key Takeaways
  • Largest sector: Health Care and Social Assistance employs 82,584 workers (17% of tracked sectors), at an average wage of $70,507.
  • Economic scale: Regional GDP of $128.4B (2024).
  • Wage stratification: Information averages $156,945 while Accommodation and Food Services averages $27,285, a 5.8x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
Seeing a change here?

EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.

Get Deeper Trends

Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Publishing Industries and Telecommunications
3.86x
14,792
Telecommunications
1.92x
4,874
Professional, Scientific, and Technical Services
1.73x
79,595
Computer and Electronic Product Manufacturing
1.55x
6,619

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Professional, Scientific & Technical Services Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
79,595
Cluster Employment
1.73x
Peak LQ
Concentrated Sub-Sectors
Publishing Industries and Telecommunications
3.86x 14,792
Telecommunications
1.92x 4,874
Professional, Scientific, and Technical Services
1.73x 79,595
Computer and Electronic Product Manufacturing
1.55x 6,619

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.03x
Transportation Equipment Manufacturing
199 employed
0.08x
Crop Production
171 employed
0.13x
Primary Metal Manufacturing
204 employed
0.16x
Plastics and Rubber Products Manufacturing
465 employed
0.17x
Wood Product Manufacturing
284 employed
0.21x
Textile Mills
74 employed
Key Takeaways
  • Top specialization: Publishing Industries and Telecommunications concentrates at 3.86x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
  • Cluster depth: 4 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Wake County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$461,300
Median Home Value vs 2019
$1,623
Rent/Mo
64.1%
Owner-Occ
7.2%
Vacancy
4.4x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$1,524/mo
1 Bedroom
$1,596/mo
2 Bedroom
$1,750/mo
3 Bedroom
$2,196/mo
4 Bedroom
$2,936/mo
30% of monthly median household income (~$2,644/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 4.4x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • Affordable rent tiers: 4 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$2,644/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
755,554
Working Age (18-64) vs 2019
Mean Commute 1 min below national avg
25.1 min
Work From Home vs 15.1% national
29.1%
Prime-Age Employed (25-54)
84.9%
of prime-age population
Labor force participation rate: 72.3% of working-age population (18-64) 72% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
57.2%
HS Diploma+
94%
Regional / Statewide Institutions
Total credentials awarded
47,592/yr
North Carolina State University at Raleigh 10,279/yr
University of North Carolina at Chapel Hill 9,997/yr
University of North Carolina at Charlotte 8,666/yr
East Carolina University 6,984/yr
Wake Technical Community College 6,278/yr
Appalachian State University 5,388/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
18%
55-64 of working-age population (18-64)

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
58%
Service
11.6%
Sales & Office
17.9%
Construction / Maint.
5%
Production / Transport
7.5%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 628,413 employed workers.
Key Takeaways
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 28,942 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Wake County shows meaningful potential for publishing industries and telecommunications attraction, with a 3.86x concentration and 14,792 jobs in this sub-sector.

The interconnected base across publishing industries and telecommunications, telecommunications, and professional, scientific, and technical services creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

Take it further

AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.

Managed Services: Prefer to hand it off? Our team delivers the analysis and consulting for you.

Schedule a Demo
Available as premium offerings.

Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Wake County, North Carolina, from federal data sources.

What is the population of Wake County, North Carolina?

1,178,653 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Wake County, North Carolina?

$105,768 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Wake County, North Carolina?

3.2% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Wake County, North Carolina?

$128.4B (U.S. Bureau of Economic Analysis, CAGDP1).