ExecutivePulse
Official Federal Data

Pender County, North Carolina

FIPS 37141 · Wilmington, NC · Population 65,550
9 Sources Updated June 22, 2026
$80,396
Median Income
$80,734 national
3.6%
Unemployment
4% national
$2.5B
GDP
30.6%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$80,396
Per Capita
$40,192
Mean Household
$101,635
Poverty Rate
9.7%
Median Income Comparison
Pender County$80,396
North Carolina$72,388
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 18.2% (11,932 residents) 55-64: 14.1% (9,272 residents) 35-54: 27.3% (17,881 residents) 18-34: 17.9% (11,755 residents) Under 18: 22.4% (14,710 residents) 42 Median Age
Cohorts
Under 18 · 22.4%
18-34 · 17.9%
35-54 · 27.3%
55-64 · 14.1%
65+ · 18.2%
Race & Ethnicity
White75.1%
Black or African American12.1%
Asian0.8%
Hispanic or Latino(any race)8.8%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
90.8%
High School+
National: 89.6%
▲ +1.2 pts
30.6%
Bachelor's+
National: 35.7%
▼ 5.1 pts
10.1%
Graduate+
National: 14.1%
▼ 4.0 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
65,550
Population
32,107
Labor Force
Employed
29,958
Unemployment Rate BLS LAUS 2025 annual
3.6% ▲ +0.3 pts YoY
Mean Commute 4 min above national avg
30.1 min
Work From Home vs 15.1% national
13.2%
Key Takeaways
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 5.1 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 42 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$2.5B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Pender County, North Carolina, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
2,238 20.9%
$32,055
2Accommodation and Food Services
2,152 20.1%
$21,363
3Health Care and Social Assistance
1,694 15.8%
$52,524
4Construction
1,379 12.9%
$61,246
5Professional, Scientific, and Technical Services
793 7.4%
$78,861
6Wholesale Trade
697 6.5%
$61,699
7Other Services (except Public Administration)
551 5.1%
$35,842
8Real Estate and Rental and Leasing
460 4.3%
$72,670
9Agriculture, Forestry, Fishing and Hunting
385 3.6%
$39,522
10Arts, Entertainment, and Recreation
354 3.3%
$18,958
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Key Takeaways
  • Largest sector: Retail Trade employs 2,238 workers (20.9% of tracked sectors), at an average wage of $32,055.
  • Economic scale: Regional GDP of $2.5B (2024).
  • Wage stratification: Professional, Scientific, and Technical Services averages $78,861 while Arts, Entertainment, and Recreation averages $18,958, a 4.2x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Crop Production
4.62x
252
Rental and Leasing Services
3.75x
221
Animal Production and Aquaculture
3.13x
87
Food Manufacturing
2.65x
485
Building Material and Garden Supply Retailers
2.49x
352
Private Households
2.36x
50
Food and Beverage Retailers
2.18x
729
Personal and Laundry Services
2.04x
333
Gasoline Stations and Fuel Dealers
2.00x
216
Merchant Wholesalers, Nondurable Goods
1.97x
445

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
1,297
Cluster Employment
2.49x
Peak LQ
Concentrated Sub-Sectors
Crop Production
4.62x 252
Rental and Leasing Services
3.75x 221
Animal Production and Aquaculture
3.13x 87
Food Manufacturing
2.65x 485
Building Material and Garden Supply Retailers
2.49x 352
Private Households
2.36x 50
Food and Beverage Retailers
2.18x 729
Personal and Laundry Services
2.04x 333
Gasoline Stations and Fuel Dealers
2.00x 216
Merchant Wholesalers, Nondurable Goods
1.97x 445

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.27x
Educational Services
89 employed
0.35x
Credit Intermediation and Related Activities
93 employed
0.47x
Insurance Carriers and Related Activities
126 employed
Key Takeaways
  • Top specialization: Crop Production concentrates at 4.62x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 7 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Pender County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$299,000
Median Home Value vs 2019
$1,106
Rent/Mo
82.7%
Owner-Occ
20.6%
Vacancy
3.7x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$1,016/mo
1 Bedroom
$1,064/mo
2 Bedroom
$1,166/mo
3 Bedroom
$1,622/mo
4 Bedroom
$1,956/mo
30% of monthly median household income (~$2,010/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 3.7x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 82.7% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 20.6% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$2,010/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
38,908
Working Age (18-64) vs 2019
Mean Commute 4 min above national avg
30.1 min
Work From Home vs 15.1% national
13.2%
Prime-Age Employed (25-54)
77.2%
of prime-age population
Labor force participation rate: 63.2% of working-age population (18-64) 63% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
30.6%
HS Diploma+
90.8%
Regional / Statewide Institutions
Total credentials awarded
47,592/yr
North Carolina State University at Raleigh 10,279/yr
University of North Carolina at Chapel Hill 9,997/yr
University of North Carolina at Charlotte 8,666/yr
East Carolina University 6,984/yr
Wake Technical Community College 6,278/yr
Appalachian State University 5,388/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
23.8%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
39.1%
Service
14.8%
Sales & Office
20.2%
Construction / Maint.
13.4%
Production / Transport
12.5%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 29,958 employed workers.
Key Takeaways
  • Succession risk is real: 23.8% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 28,942 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Pender County shows meaningful potential for crop production attraction, with a 4.62x concentration and 252 jobs in this sub-sector. Near-term succession risk is elevated, with 23.8% of the working-age population within 10 years of retirement age.

The interconnected base across crop production, rental and leasing services, and animal production and aquaculture creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Pender County, North Carolina, from federal data sources.

What is the population of Pender County, North Carolina?

65,550 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Pender County, North Carolina?

$80,396 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Pender County, North Carolina?

3.6% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Pender County, North Carolina?

$2.5B (U.S. Bureau of Economic Analysis, CAGDP1).