ExecutivePulse
Official Federal Data

Avery County, North Carolina

FIPS 37011 · Population 17,680
9 Sources Updated June 22, 2026
$61,428
Median Income
$80,734 national
4%
Unemployment
4% national
$890M
GDP
25%
Bachelor's+
35.7% national
Small population: 17,680 residents. These figures come from the U.S. Census Bureau’s American Community Survey 5-year estimates, which carry a wide margin of error for places under 20,000 people. Read each value as an approximate range, and treat year-over-year changes as indicative rather than exact. A small shift can reflect survey sampling, not a real change on the ground.

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$61,428
Per Capita
$35,831
Mean Household
$88,834
Poverty Rate
10.2% approx.
Median Income Comparison
Avery County$61,428
North Carolina$72,388
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 23.6% (4,180 residents) 55-64: 14.7% (2,593 residents) 35-54: 26.3% (4,643 residents) 18-34: 21% (3,710 residents) Under 18: 14.4% (2,554 residents) 47 Median Age
Cohorts
Under 18 · 14.4%
18-34 · 21%
35-54 · 26.3%
55-64 · 14.7%
65+ · 23.6%
Race & Ethnicity
White86.8%
Black or African American3.8%
Asian0.4%
Hispanic or Latino(any race)6.1%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
87.8%
High School+
National: 89.6%
▼ 1.8 pts
25%
Bachelor's+
National: 35.7%
▼ 10.7 pts
8.5%
Graduate+
National: 14.1%
▼ 5.6 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
17,680
Population
7,282
Labor Force
Employed
6,908
Unemployment Rate BLS LAUS 2025 annual
4% ▼ 0.3 pts YoY
Mean Commute 3 min below national avg
23.7 min
Work From Home vs 15.1% national
9.2%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 10.7 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 47 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$890M
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Avery County, North Carolina, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Accommodation and Food Services
1,157 25.4%
$27,920
2Arts, Entertainment, and Recreation
956 21.0%
$42,681
3Retail Trade
859 18.8%
$33,379
4Construction
589 12.9%
$55,296
5Administrative and Support and Waste Management
559 12.3%
$51,143
6Other Services (except Public Administration)
214 4.7%
$43,307
7Real Estate and Rental and Leasing
134 2.9%
$56,526
8Wholesale Trade
95 2.1%
$56,414
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Key Takeaways
  • Largest sector: Accommodation and Food Services employs 1,157 workers (25.4% of tracked sectors), at an average wage of $27,920.
  • Economic scale: Regional GDP of $890M (2024).
  • Wage stratification: Real Estate and Rental and Leasing averages $56,526 while Accommodation and Food Services averages $27,920, a 2.0x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Amusement, Gambling, and Recreation Industries
8.74x
833
Crop Production
4.59x
121
Construction of Buildings
3.13x
290
Building Material and Garden Supply Retailers
2.95x
202
Private Households
2.83x
29
Accommodation
2.47x
236
Nursing and Residential Care Facilities
2.11x
360
Food and Beverage Retailers
1.73x
280
Religious, Grantmaking, Civic, Professional Orgs
1.66x
118
Gasoline Stations and Fuel Dealers
1.63x
85

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Arts, Entertainment & Recreation Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
833
Cluster Employment
8.74x
Peak LQ
Concentrated Sub-Sectors
Amusement, Gambling, and Recreation Industries
8.74x 833
Crop Production
4.59x 121
Construction of Buildings
3.13x 290
Building Material and Garden Supply Retailers
2.95x 202
Private Households
2.83x 29
Accommodation
2.47x 236
Nursing and Residential Care Facilities
2.11x 360
Food and Beverage Retailers
1.73x 280
Religious, Grantmaking, Civic, Professional Orgs
1.66x 118
Gasoline Stations and Fuel Dealers
1.63x 85

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.34x
Ambulatory Health Care Services
155 employed
0.42x
Credit Intermediation and Related Activities
54 employed
0.47x
Merchant Wholesalers, Nondurable Goods
51 employed
0.48x
General Merchandise Retailers
78 employed
Key Takeaways
  • Top specialization: Amusement, Gambling, and Recreation Industries concentrates at 8.74x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 7 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Avery County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$265,800
Median Home Value vs 2019
$773
Rent/Mo
83%
Owner-Occ
52.2%
Vacancy
4.3x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$761/mo
1 Bedroom
$766/mo
2 Bedroom
$1,005/mo
3 Bedroom
$1,205/mo
4 Bedroom
$1,510/mo
30% of monthly median household income (~$1,536/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 4.3x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 83% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 52.2% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,536/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
10,946
Working Age (18-64) vs 2019
Mean Commute 3 min below national avg
23.7 min
Work From Home vs 15.1% national
9.2%
Prime-Age Employed (25-54)
63.7%
of prime-age population
Labor force participation rate: 48.1% of working-age population (18-64) 48% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
25%
HS Diploma+
87.8%
Regional / Statewide Institutions
Total credentials awarded
47,592/yr
North Carolina State University at Raleigh 10,279/yr
University of North Carolina at Chapel Hill 9,997/yr
University of North Carolina at Charlotte 8,666/yr
East Carolina University 6,984/yr
Wake Technical Community College 6,278/yr
Appalachian State University 5,388/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
23.7%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
34.2%
Service
18.7%
Sales & Office
22.7%
Construction / Maint.
12%
Production / Transport
12.4%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 6,908 employed workers.
Key Takeaways
  • Succession risk is real: 23.7% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 48.1% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 28,942 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Avery County shows strong potential for amusement, gambling, and recreation industries attraction, with a 8.74x concentration and 833 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 23.7% of the working-age population within 10 years of retirement age.

The interconnected base across amusement, gambling, and recreation industries, crop production, and construction of buildings creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Avery County, North Carolina, from federal data sources.

What is the population of Avery County, North Carolina?

17,680 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Avery County, North Carolina?

$61,428 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Avery County, North Carolina?

4% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Avery County, North Carolina?

$890M (U.S. Bureau of Economic Analysis, CAGDP1).