Florida
County Map
Click a county to view its economic profile
Demographics & Population
Census Bureau American Community Survey 2024 · 5-Year Estimates
Household Income
Age & Race / Ethnicity
Educational Attainment
Employment Overview
- Aging population: Median age of 43 is materially above the U.S. norm; succession planning and senior-services demand are real factors.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest sector: Health Care and Social Assistance employs 1,373,438 workers (18.5% of the tracked sectors), at an average wage of $70,567.
- Economic scale: State GDP of $1,726.7B (2024).
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Attraction Opportunities - Below-Average Industries
- Top specialization: Water Transportation concentrates at 4.72x the national norm, strong concentration that anchors the local economy.
- Cluster depth: 8 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base across the state.
- Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
HUD Fair Market Rents (Statewide)
- In line with national: Home value to income ratio of 4.8x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- Elevated vacancy: 14.7% vacancy rate; potential redevelopment opportunity.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Succession risk is real: 22.7% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
County Profiles
67 counties in Florida
AI Insights
AI-assisted analysis, drawn from 6 federal data sources
Florida shows meaningful potential for water transportation attraction, with a 4.72x concentration and 20,590 jobs in this sub-sector. Near-term succession risk is elevated, with 22.7% of the working-age population within 10 years of retirement age.
Cluster depth across water transportation, scenic and sightseeing transportation, and amusement, gambling, and recreation industries creates supply-chain attraction leverage, a structural advantage for industrial recruitment.
Industry Shift Analysis
Prospect Match Scores
Take it further
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Schedule a DemoData Sources
Updated from official federal government data.
Frequently Asked Questions
Key economic and demographic figures for Florida, from federal data sources.
What is the population of Florida?
22,416,077 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Florida?
$74,568 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in Florida?
3.4% (2024 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Florida?
$1,726.7B (BEA SAGDP (state GDP)).
