ExecutivePulse
Official Federal Data

Collier County, Florida

FIPS 12021 · Naples-Marco Island, FL · Population 398,291
9 Sources Updated June 22, 2026
$90,045
Median Income
$80,734 national
4.1%
Unemployment
4% national
$36.1B
GDP
40.3%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$90,045
Per Capita
$62,079
Mean Household
$145,201
Poverty Rate
10.7%
Median Income Comparison
Collier County$90,045
Florida$74,568
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 33.8% (134,721 residents) 55-64: 14.1% (56,153 residents) 35-54: 20.5% (81,457 residents) 18-34: 15.3% (61,044 residents) Under 18: 16.3% (64,916 residents) 53 Median Age
Cohorts
Under 18 · 16.3%
18-34 · 15.3%
35-54 · 20.5%
55-64 · 14.1%
65+ · 33.8%
Race & Ethnicity
White65.1%
Black or African American6.6%
Asian1.5%
Hispanic or Latino(any race)28.2%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
90%
High School+
National: 89.6%
▲ +0.4 pts
40.3%
Bachelor's+
National: 35.7%
▲ +4.6 pts
16.8%
Graduate+
National: 14.1%
▲ +2.7 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
398,291
Population
174,727
Labor Force
Employed
167,766
Unemployment Rate BLS LAUS 2025 annual
4.1% ▲ +0.8 pts YoY
Mean Commute
26.1 min
Work From Home vs 15.1% national
16.4%
Key Takeaways
  • Income premium: Households earn well above the national median, supporting strong retail and housing markets.
  • Aging population: Median age of 53 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$36.1B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Collier County, Florida, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Accommodation and Food Services
24,828 17.9%
$40,549
2Health Care and Social Assistance
24,359 17.5%
$71,502
3Retail Trade
22,351 16.1%
$49,063
4Construction
20,113 14.5%
$70,034
5Administrative and Support and Waste Management
11,776 8.5%
$54,176
6Arts, Entertainment, and Recreation
8,666 6.2%
$54,515
7Professional, Scientific, and Technical Services
8,246 5.9%
$112,978
8Other Services (except Public Administration)
7,743 5.6%
$52,276
9Wholesale Trade
5,647 4.1%
$126,010
10Manufacturing
5,328 3.8%
$76,196
Track industry shifts with AI

ExecutivePulse monitors WARN notices, BLS changes, and SEC filings for your top employers.

Learn More
Key Takeaways
  • Largest sector: Accommodation and Food Services employs 24,828 workers (17.9% of tracked sectors), at an average wage of $40,549.
  • Economic scale: Regional GDP of $36.1B (2024).
  • Wage stratification: Wholesale Trade averages $126,010 while Accommodation and Food Services averages $40,549, a 3.1x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
Seeing a change here?

EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.

Get Deeper Trends

Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Scenic and Sightseeing Transportation
5.32x
178
Miscellaneous Manufacturing
3.94x
2,667
Amusement, Gambling, and Recreation Industries
3.63x
7,675
Crop Production
3.18x
1,863
Accommodation
2.79x
5,933
Specialty Trade Contractors
2.42x
13,930
Furniture, Home Furnishings, and Other Retailers
2.21x
1,884
Real Estate
2.10x
4,221
Construction of Buildings
1.99x
4,099
Museums, Historical Sites, and Similar
1.77x
352

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Construction Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
18,029
Cluster Employment
2.42x
Peak LQ
Concentrated Sub-Sectors
Scenic and Sightseeing Transportation
5.32x 178
Miscellaneous Manufacturing
3.94x 2,667
Amusement, Gambling, and Recreation Industries
3.63x 7,675
Crop Production
3.18x 1,863
Accommodation
2.79x 5,933
Specialty Trade Contractors
2.42x 13,930
Furniture, Home Furnishings, and Other Retailers
2.21x 1,884
Real Estate
2.10x 4,221
Construction of Buildings
1.99x 4,099
Museums, Historical Sites, and Similar
1.77x 352

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.10x
Food Manufacturing
205 employed
0.10x
Warehousing and Storage
210 employed
Key Takeaways
  • Top specialization: Scenic and Sightseeing Transportation concentrates at 5.32x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Collier County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$540,700
Median Home Value vs 2019
$1,862
Rent/Mo
76.6%
Owner-Occ
30.7%
Vacancy
6.0x
Home Value to Income Ratio - Stretched
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$1,396/mo
1 Bedroom
$1,797/mo
2 Bedroom
$1,986/mo
3 Bedroom
$2,581/mo
4 Bedroom
$2,805/mo
30% of monthly median household income (~$2,251/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Stretched market: Home value to income ratio of 6.0x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
  • High home ownership: 76.6% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 30.7% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$2,251/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
198,654
Working Age (18-64) vs 2019
Mean Commute
26.1 min
Work From Home vs 15.1% national
16.4%
Prime-Age Employed (25-54)
81.7%
of prime-age population
Labor force participation rate: 52.4% of working-age population (18-64) 52% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
40.3%
HS Diploma+
90%
Regional / Statewide Institutions
Total credentials awarded
104,745/yr
University of Central Florida 20,166/yr
Florida International University 18,426/yr
University of Florida 18,084/yr
Valencia College 17,631/yr
Miami Dade College 16,153/yr
University of South Florida 14,285/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
28.3%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
38.1%
Service
21.7%
Sales & Office
20.5%
Construction / Maint.
11%
Production / Transport
8.6%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 167,766 employed workers.
Key Takeaways
  • Succession risk is real: 28.3% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 52.4% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 56,676 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Collier County shows strong potential for scenic and sightseeing transportation attraction, with a 5.32x concentration and 178 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 28.3% of the working-age population within 10 years of retirement age.

The interconnected base across scenic and sightseeing transportation, miscellaneous manufacturing, and amusement, gambling, and recreation industries creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

Take it further

AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.

Managed Services: Prefer to hand it off? Our team delivers the analysis and consulting for you.

Schedule a Demo
Available as premium offerings.

Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Collier County, Florida, from federal data sources.

What is the population of Collier County, Florida?

398,291 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Collier County, Florida?

$90,045 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Collier County, Florida?

4.1% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Collier County, Florida?

$36.1B (U.S. Bureau of Economic Analysis, CAGDP1).