ExecutivePulse
Official Federal Data

Nassau County, Florida

FIPS 12089 · Jacksonville, FL · Population 97,859
9 Sources Updated June 22, 2026
$89,804
Median Income
$80,734 national
3.9%
Unemployment
4% national
$5B
GDP
35.6%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$89,804
Per Capita
$47,685
Mean Household
$116,081
Poverty Rate
9.7%
Median Income Comparison
Nassau County$89,804
Florida$74,568
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 23.9% (23,395 residents) 55-64: 15.4% (15,059 residents) 35-54: 24.1% (23,567 residents) 18-34: 17.3% (16,915 residents) Under 18: 19.3% (18,923 residents) 46 Median Age
Cohorts
Under 18 · 19.3%
18-34 · 17.3%
35-54 · 24.1%
55-64 · 15.4%
65+ · 23.9%
Race & Ethnicity
White85%
Black or African American5.6%
Asian1.3%
Hispanic or Latino(any race)5.7%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
92.9%
High School+
National: 89.6%
▲ +3.3 pts
35.6%
Bachelor's+
National: 35.7%
▼ 0.1 pts
13.4%
Graduate+
National: 14.1%
▼ 0.7 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
97,859
Population
47,067
Labor Force
Employed
44,387
Unemployment Rate BLS LAUS 2025 annual
3.9% ▲ +0.7 pts YoY
Mean Commute 4 min above national avg
30.1 min
Work From Home vs 15.1% national
13.7%
Key Takeaways
  • Income premium: Households earn well above the national median, supporting strong retail and housing markets.
  • Aging population: Median age of 46 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$5B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Nassau County, Florida, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Accommodation and Food Services
5,446 26.8%
$35,351
2Retail Trade
4,226 20.8%
$34,760
3Health Care and Social Assistance
2,960 14.6%
$62,302
4Construction
1,929 9.5%
$57,247
5Administrative and Support and Waste Management
1,552 7.6%
$54,782
6Professional, Scientific, and Technical Services
1,255 6.2%
$89,687
7Other Services (except Public Administration)
1,111 5.5%
$47,143
8Arts, Entertainment, and Recreation
717 3.5%
$31,426
9Finance and Insurance
633 3.1%
$108,228
10Wholesale Trade
486 2.4%
$88,180
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Key Takeaways
  • Largest sector: Accommodation and Food Services employs 5,446 workers (26.8% of tracked sectors), at an average wage of $35,351.
  • Economic scale: Regional GDP of $5B (2024).
  • Wage stratification: Finance and Insurance averages $108,228 while Arts, Entertainment, and Recreation averages $31,426, a 3.4x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Forestry and Logging
17.56x
143
Paper Manufacturing
14.05x
878
Accommodation
5.27x
1,799
Waste Management and Remediation Services
4.79x
441
Building Material and Garden Supply Retailers
2.18x
531
Amusement, Gambling, and Recreation Industries
1.99x
675
Food and Beverage Retailers
1.77x
1,023
Food Services and Drinking Places
1.68x
3,647
Religious, Grantmaking, Civic, Professional Orgs
1.68x
426
General Merchandise Retailers
1.67x
962

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Accommodation & Food Services Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
5,446
Cluster Employment
5.27x
Peak LQ
Concentrated Sub-Sectors
Forestry and Logging
17.56x 143
Paper Manufacturing
14.05x 878
Accommodation
5.27x 1,799
Waste Management and Remediation Services
4.79x 441
Building Material and Garden Supply Retailers
2.18x 531
Amusement, Gambling, and Recreation Industries
1.99x 675
Food and Beverage Retailers
1.77x 1,023
Food Services and Drinking Places
1.68x 3,647
Religious, Grantmaking, Civic, Professional Orgs
1.68x 426
General Merchandise Retailers
1.67x 962

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
Key Takeaways
  • Top specialization: Forestry and Logging concentrates at 17.56x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Nassau County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$382,800
Median Home Value vs 2019
$1,526
Rent/Mo
82.7%
Owner-Occ
12.8%
Vacancy
4.3x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$1,355/mo
1 Bedroom
$1,382/mo
2 Bedroom
$1,658/mo
3 Bedroom
$2,043/mo
4 Bedroom
$2,561/mo
30% of monthly median household income (~$2,245/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 4.3x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 82.7% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 12.8% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 4 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$2,245/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
55,541
Working Age (18-64) vs 2019
Mean Commute 4 min above national avg
30.1 min
Work From Home vs 15.1% national
13.7%
Prime-Age Employed (25-54)
79.2%
of prime-age population
Labor force participation rate: 59.6% of working-age population (18-64) 60% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
35.6%
HS Diploma+
92.9%
Regional / Statewide Institutions
Total credentials awarded
104,745/yr
University of Central Florida 20,166/yr
Florida International University 18,426/yr
University of Florida 18,084/yr
Valencia College 17,631/yr
Miami Dade College 16,153/yr
University of South Florida 14,285/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
27.1%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
38.6%
Service
15.1%
Sales & Office
23.6%
Construction / Maint.
10.8%
Production / Transport
11.8%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 44,387 employed workers.
Key Takeaways
  • Succession risk is real: 27.1% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 59.6% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 56,676 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Nassau County shows strong potential for forestry and logging attraction, with a 17.56x concentration and 143 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 27.1% of the working-age population within 10 years of retirement age.

The interconnected base across forestry and logging, paper manufacturing, and accommodation creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Nassau County, Florida, from federal data sources.

What is the population of Nassau County, Florida?

97,859 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Nassau County, Florida?

$89,804 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Nassau County, Florida?

3.9% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Nassau County, Florida?

$5B (U.S. Bureau of Economic Analysis, CAGDP1).