ExecutivePulse
Official Federal Data

Polk County, Florida

FIPS 12105 · Lakeland-Winter Haven, FL · Population 790,694
9 Sources Updated June 22, 2026
$65,978
Median Income
$80,734 national
4.8%
Unemployment
4% national
$44.3B
GDP
23.5%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$65,978
Per Capita
$33,249
Mean Household
$87,487
Poverty Rate
14.5%
Median Income Comparison
Polk County$65,978
Florida$74,568
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 19.5% (154,193 residents) 55-64: 11.8% (93,263 residents) 35-54: 24.7% (195,137 residents) 18-34: 22% (174,154 residents) Under 18: 22% (173,947 residents) 40 Median Age
Cohorts
Under 18 · 22%
18-34 · 22%
35-54 · 24.7%
55-64 · 11.8%
65+ · 19.5%
Race & Ethnicity
White55.5%
Black or African American14.6%
Asian1.8%
Hispanic or Latino(any race)29.2%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
87.9%
High School+
National: 89.6%
▼ 1.7 pts
23.5%
Bachelor's+
National: 35.7%
▼ 12.2 pts
7.6%
Graduate+
National: 14.1%
▼ 6.5 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
790,694
Population
369,267
Labor Force
Employed
350,702
Unemployment Rate BLS LAUS 2025 annual
4.8% ▲ +0.6 pts YoY
Mean Commute 4 min above national avg
30.5 min
Work From Home vs 15.1% national
12.4%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 14.5%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 12.2 pts, relevant for advanced-services attraction strategy.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$44.3B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Polk County, Florida, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Health Care and Social Assistance
36,158 17.8%
$63,975
2Retail Trade
32,281 15.8%
$40,172
3Transportation and Warehousing
29,931 14.7%
$55,858
4Accommodation and Food Services
22,044 10.8%
$26,678
5Manufacturing
19,395 9.5%
$76,134
6Administrative and Support and Waste Management
18,842 9.3%
$44,400
7Construction
15,770 7.7%
$68,001
8Wholesale Trade
10,716 5.3%
$79,027
9Finance and Insurance
10,262 5.0%
$81,166
10Professional, Scientific, and Technical Services
8,278 4.1%
$77,978
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Key Takeaways
  • Largest sector: Health Care and Social Assistance employs 36,158 workers (17.8% of tracked sectors), at an average wage of $63,975.
  • Economic scale: Regional GDP of $44.3B (2024).
  • Wage stratification: Finance and Insurance averages $81,166 while Accommodation and Food Services averages $26,678, a 3.0x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Warehousing and Storage
6.14x
19,862
Truck Transportation
2.79x
7,017
Wood Product Manufacturing
2.45x
1,674
Nonmetallic Mineral Product Manufacturing
2.08x
1,466
Mining (except Oil and Gas)
2.02x
645
Petroleum and Coal Products Manufacturing
1.88x
349
Motor Vehicle and Parts Dealers
1.82x
6,327
Food Manufacturing
1.64x
4,966
Chemical Manufacturing
1.62x
2,453
Insurance Carriers and Related Activities
1.52x
6,702

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Transportation & Warehousing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
26,879
Cluster Employment
6.14x
Peak LQ
Concentrated Sub-Sectors
Warehousing and Storage
6.14x 19,862
Truck Transportation
2.79x 7,017
Wood Product Manufacturing
2.45x 1,674
Nonmetallic Mineral Product Manufacturing
2.08x 1,466
Mining (except Oil and Gas)
2.02x 645
Petroleum and Coal Products Manufacturing
1.88x 349
Motor Vehicle and Parts Dealers
1.82x 6,327
Food Manufacturing
1.64x 4,966
Chemical Manufacturing
1.62x 2,453
Insurance Carriers and Related Activities
1.52x 6,702

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.08x
Air Transportation
79 employed
0.08x
Computing Infrastructure Providers and Data Processing
68 employed
0.09x
Internet Publishing and Broadcasting
51 employed
0.10x
Transit and Ground Passenger Transportation
94 employed
0.11x
Computer and Electronic Product Manufacturing
194 employed
0.17x
Transportation Equipment Manufacturing
496 employed
Key Takeaways
  • Top specialization: Warehousing and Storage concentrates at 6.14x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Polk County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$266,500
Median Home Value vs 2019
$1,363
Rent/Mo
70.5%
Owner-Occ
15.1%
Vacancy
4.0x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$1,226/mo
1 Bedroom
$1,230/mo
2 Bedroom
$1,497/mo
3 Bedroom
$2,023/mo
4 Bedroom
$2,511/mo
30% of monthly median household income (~$1,649/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 4.0x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 70.5% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 15.1% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,649/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
462,554
Working Age (18-64) vs 2019
Mean Commute 4 min above national avg
30.5 min
Work From Home vs 15.1% national
12.4%
Prime-Age Employed (25-54)
78.7%
of prime-age population
Labor force participation rate: 59.9% of working-age population (18-64) 60% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
23.5%
HS Diploma+
87.9%
Regional / Statewide Institutions
Total credentials awarded
104,745/yr
University of Central Florida 20,166/yr
Florida International University 18,426/yr
University of Florida 18,084/yr
Valencia College 17,631/yr
Miami Dade College 16,153/yr
University of South Florida 14,285/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
20.2%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
32.9%
Service
18.8%
Sales & Office
22.8%
Construction / Maint.
10.6%
Production / Transport
14.9%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 350,702 employed workers.
Key Takeaways
  • Low participation: 59.9% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 56,676 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Polk County shows strong potential for warehousing and storage attraction, with a 6.14x concentration and 19,862 jobs in this sub-sector. It ranks in the top decile nationally.

The interconnected base across warehousing and storage, truck transportation, and wood product manufacturing creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Polk County, Florida, from federal data sources.

What is the population of Polk County, Florida?

790,694 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Polk County, Florida?

$65,978 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Polk County, Florida?

4.8% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Polk County, Florida?

$44.3B (U.S. Bureau of Economic Analysis, CAGDP1).