ExecutivePulse
Official Federal Data

Bay County, Florida

FIPS 12005 · Panama City-Panama City Beach, FL · Population 186,393
9 Sources Updated June 22, 2026
$73,533
Median Income
$80,734 national
4%
Unemployment
4% national
$13.5B
GDP
29.6%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$73,533
Per Capita
$40,782
Mean Household
$96,618
Poverty Rate
11.9%
Median Income Comparison
Bay County$73,533
Florida$74,568
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 18.3% (34,078 residents) 55-64: 14.5% (27,020 residents) 35-54: 25.2% (46,906 residents) 18-34: 20.9% (39,007 residents) Under 18: 21.1% (39,382 residents) 41 Median Age
Cohorts
Under 18 · 21.1%
18-34 · 20.9%
35-54 · 25.2%
55-64 · 14.5%
65+ · 18.3%
Race & Ethnicity
White75.4%
Black or African American9.9%
Asian2.1%
Hispanic or Latino(any race)9.2%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
91.4%
High School+
National: 89.6%
▲ +1.8 pts
29.6%
Bachelor's+
National: 35.7%
▼ 6.1 pts
10.7%
Graduate+
National: 14.1%
▼ 3.4 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
186,393
Population
96,386
Labor Force
Employed
90,301
Unemployment Rate BLS LAUS 2025 annual
4% ▲ +0.7 pts YoY
Mean Commute 2 min below national avg
23.9 min
Work From Home vs 15.1% national
10.1%
Key Takeaways
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 6.1 pts, relevant for advanced-services attraction strategy.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$13.5B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Bay County, Florida, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Accommodation and Food Services
13,429 21.1%
$31,937
2Retail Trade
12,103 19.1%
$39,713
3Health Care and Social Assistance
10,049 15.8%
$64,192
4Construction
6,926 10.9%
$64,550
5Professional, Scientific, and Technical Services
5,029 7.9%
$82,491
6Administrative and Support and Waste Management
4,549 7.2%
$51,047
7Manufacturing
3,616 5.7%
$74,352
8Real Estate and Rental and Leasing
2,904 4.6%
$53,073
9Other Services (except Public Administration)
2,500 3.9%
$46,284
10Wholesale Trade
2,405 3.8%
$63,064
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Key Takeaways
  • Largest sector: Accommodation and Food Services employs 13,429 workers (21.1% of tracked sectors), at an average wage of $31,937.
  • Economic scale: Regional GDP of $13.5B (2024).
  • Wage stratification: Professional, Scientific, and Technical Services averages $82,491 while Accommodation and Food Services averages $31,937, a 2.6x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Scenic and Sightseeing Transportation
6.01x
97
Heavy and Civil Engineering Construction
2.61x
1,650
Waste Management and Remediation Services
2.60x
719
Accommodation
2.48x
2,540
Forestry and Logging
2.41x
59
Real Estate
2.38x
2,313
Fishing, Hunting and Trapping
2.25x
9
Rental and Leasing Services
1.94x
591
General Merchandise Retailers
1.82x
3,138
Building Material and Garden Supply Retailers
1.76x
1,290

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
4,428
Cluster Employment
1.82x
Peak LQ
Concentrated Sub-Sectors
Scenic and Sightseeing Transportation
6.01x 97
Heavy and Civil Engineering Construction
2.61x 1,650
Waste Management and Remediation Services
2.60x 719
Accommodation
2.48x 2,540
Forestry and Logging
2.41x 59
Real Estate
2.38x 2,313
Fishing, Hunting and Trapping
2.25x 9
Rental and Leasing Services
1.94x 591
General Merchandise Retailers
1.82x 3,138
Building Material and Garden Supply Retailers
1.76x 1,290

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.07x
Warehousing and Storage
69 employed
0.09x
Management of Companies and Enterprises
127 employed
0.11x
Food Manufacturing
100 employed
0.14x
Computer and Electronic Product Manufacturing
76 employed
0.15x
Publishing Industries and Telecommunications
74 employed
Key Takeaways
  • Top specialization: Scenic and Sightseeing Transportation concentrates at 6.01x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Bay County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$310,500
Median Home Value vs 2019
$1,484
Rent/Mo
66.8%
Owner-Occ
27.3%
Vacancy
4.2x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$1,426/mo
1 Bedroom
$1,480/mo
2 Bedroom
$1,682/mo
3 Bedroom
$2,169/mo
4 Bedroom
$2,689/mo
30% of monthly median household income (~$1,838/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 4.2x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • Elevated vacancy: 27.3% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,838/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
112,933
Working Age (18-64) vs 2019
Mean Commute 2 min below national avg
23.9 min
Work From Home vs 15.1% national
10.1%
Prime-Age Employed (25-54)
79.7%
of prime-age population
Labor force participation rate: 65.6% of working-age population (18-64) 66% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
29.6%
HS Diploma+
91.4%
Regional / Statewide Institutions
Total credentials awarded
104,745/yr
University of Central Florida 20,166/yr
Florida International University 18,426/yr
University of Florida 18,084/yr
Valencia College 17,631/yr
Miami Dade College 16,153/yr
University of South Florida 14,285/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
23.9%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
38.7%
Service
18.4%
Sales & Office
23.2%
Construction / Maint.
10.3%
Production / Transport
9.4%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 90,301 employed workers.
Key Takeaways
  • Succession risk is real: 23.9% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 56,676 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Bay County shows strong potential for scenic and sightseeing transportation attraction, with a 6.01x concentration and 97 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 23.9% of the working-age population within 10 years of retirement age.

The interconnected base across scenic and sightseeing transportation, heavy and civil engineering construction, and waste management and remediation services creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Bay County, Florida, from federal data sources.

What is the population of Bay County, Florida?

186,393 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Bay County, Florida?

$73,533 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Bay County, Florida?

4% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Bay County, Florida?

$13.5B (U.S. Bureau of Economic Analysis, CAGDP1).