Official Federal Data
Santa Rosa County, Florida
FIPS 12113 · Pensacola-Ferry Pass-Brent, FL · Population 198,472
9 Sources
Updated June 22, 2026
$91,922 ▲
Median Income
$80,734 national
4.1% ▲
Unemployment
4% national
$7.9B ▲
GDP
32% ▲
Bachelor's+
35.7% national
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$91,922 ▲
Per Capita
$42,760 ▲
Mean Household
$114,225 ▲
Poverty Rate
8.8% ▼
Median Income Comparison
Santa Rosa County$91,922
Florida$74,568
National$80,734
Population Profile
Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
Cohorts
Under 18 · 21.8%
18-34 · 20.7%
35-54 · 26.8%
55-64 · 13.9%
65+ · 16.7%
Race & Ethnicity
Hispanic or Latino is an ethnic category and overlaps with the race categories above.
Educational Attainment
Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
93.1%
High School+
National: 89.6%
▲ +3.5 pts
32%
Bachelor's+
National: 35.7%
▼ 3.7 pts
11.7%
Graduate+
National: 14.1%
▼ 2.4 pts
Employment Overview
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
198,472
Population
96,008
Labor Force
Employed
86,599
Unemployment Rate BLS LAUS 2025 annual
4.1% ▲ +0.7 pts YoY
Mean Commute 4 min above national avg
30.5 min
Work From Home vs 15.1% national
12.7%
Key Takeaways
- Income premium: Households earn well above the national median, supporting strong retail and housing markets.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
Key Takeaways
- Largest sector: Retail Trade employs 7,082 workers (21.3% of tracked sectors), at an average wage of $34,323.
- Economic scale: Regional GDP of $7.9B (2024).
- Wage stratification: Professional, Scientific, and Technical Services averages $95,610 while Accommodation and Food Services averages $26,597, a 3.6x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
5,368
Cluster Employment
2.24x
Peak LQ
Concentrated Sub-Sectors
Lessors of Nonfinancial Intangible Assets
2.88x 18
Telecommunications
2.49x 422
Building Material and Garden Supply Retailers
2.24x 876
Food and Beverage Retailers
2.13x 1,978
General Merchandise Retailers
2.13x 1,971
Utilities
2.01x 346
Real Estate
2.00x 1,040
Gasoline Stations and Fuel Dealers
1.81x 543
Specialty Trade Contractors
1.78x 2,646
Repair and Maintenance
1.70x 710
Attraction Opportunities
LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.15x
Transportation Equipment Manufacturing
76 employed
0.17x
Management of Companies and Enterprises
123 employed
0.22x
Securities, Commodity Contracts, Investments
70 employed
0.23x
Machinery Manufacturing
71 employed
Key Takeaways
- Top specialization: Lessors of Nonfinancial Intangible Assets concentrates at 2.88x the national norm.
- Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
- Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$329,800 ▲
Median Home Value vs 2019
$1,544 ▲
Rent/Mo
80.6% ▲
Owner-Occ
9.2% ▼
Vacancy
3.6x
Home Value to Income Ratio
vs. ~4.1x national average
HUD Fair Market Rents
Source: HUD · Fair Market Rents FY2026
Studio
$1,112/mo
1 Bedroom
$1,257/mo
2 Bedroom
$1,471/mo
3 Bedroom
$1,952/mo
4 Bedroom
$2,380/mo
30% of monthly median household income (~$2,298/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
- In line with national: Home value to income ratio of 3.6x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- High home ownership: 80.6% owner-occupied; rental supply may be tight for incoming workers.
- Affordable rent tiers: 4 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$2,298/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
121,993 ▲
Working Age (18-64) vs 2019
Mean Commute 4 min above national avg
30.5 min
Work From Home vs 15.1% national
12.7%
Prime-Age Employed (25-54)
70%
of prime-age population
▲ vs 2019
Education & Talent Pipeline
Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
32% ▲
HS Diploma+
93.1% ▲
Regional / Statewide Institutions
Total credentials awarded
104,745/yr
20,166/yr
18,426/yr
18,084/yr
17,631/yr
16,153/yr
14,285/yr
Aging Workforce
Source: Census Bureau ACS · Derived from age & employment tables
22.6%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.
Workforce by Occupation
Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
39.3%
Service
17.7%
Sales & Office
22.2%
Construction / Maint.
10.9%
Production / Transport
9.9%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 86,599 employed workers.
Key Takeaways
- Succession risk is real: 22.6% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
- Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 56,676 annual credentials.
Source: ACS workforce data and College Scorecard.
AI Insights
AI-assisted analysis, drawn from 9 federal data sources
Sample AI Insight
Santa Rosa County shows emerging potential for lessors of nonfinancial intangible assets attraction, with a 2.88x concentration and 18 jobs in this sub-sector. Near-term succession risk is elevated, with 22.6% of the working-age population within 10 years of retirement age.
The interconnected base across lessors of nonfinancial intangible assets, telecommunications, and building material and garden supply retailers creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.
Industry Shift Analysis
Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100
Prospect Match Scores
Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example
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Data Sources
Updated from official federal government data.
Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23
Frequently Asked Questions
Key economic and demographic figures for Santa Rosa County, Florida, from federal data sources.
What is the population of Santa Rosa County, Florida?
198,472 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Santa Rosa County, Florida?
$91,922 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in Santa Rosa County, Florida?
4.1% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Santa Rosa County, Florida?
$7.9B (U.S. Bureau of Economic Analysis, CAGDP1).
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