ExecutivePulse
Official Federal Data

Marion County, Florida

FIPS 12083 · Ocala, FL · Population 400,078
9 Sources Updated June 22, 2026
$61,010
Median Income
$80,734 national
4.9%
Unemployment
4% national
$17.6B
GDP
23.4%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$61,010
Per Capita
$33,539
Mean Household
$79,982
Poverty Rate
14.4%
Median Income Comparison
Marion County$61,010
Florida$74,568
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 28.7% (114,789 residents) 55-64: 13.6% (54,609 residents) 35-54: 21.5% (85,828 residents) 18-34: 17.4% (69,809 residents) Under 18: 18.8% (75,043 residents) 48 Median Age
Cohorts
Under 18 · 18.8%
18-34 · 17.4%
35-54 · 21.5%
55-64 · 13.6%
65+ · 28.7%
Race & Ethnicity
White69.1%
Black or African American12.1%
Asian1.8%
Hispanic or Latino(any race)17%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
89.6%
High School+
National: 89.6%
▲ +0.0 pts
23.4%
Bachelor's+
National: 35.7%
▼ 12.3 pts
8.4%
Graduate+
National: 14.1%
▼ 5.7 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
400,078
Population
164,012
Labor Force
Employed
155,923
Unemployment Rate BLS LAUS 2025 annual
4.9% ▲ +0.7 pts YoY
Mean Commute
26.8 min
Work From Home vs 15.1% national
12%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 14.4%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 12.3 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 48 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$17.6B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Marion County, Florida, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Health Care and Social Assistance
19,803 21.0%
$66,789
2Retail Trade
19,170 20.3%
$42,709
3Accommodation and Food Services
12,121 12.8%
$27,343
4Construction
10,557 11.2%
$61,599
5Manufacturing
9,544 10.1%
$65,556
6Transportation and Warehousing
5,818 6.2%
$50,503
7Administrative and Support and Waste Management
5,314 5.6%
$45,740
8Wholesale Trade
4,679 5.0%
$75,660
9Professional, Scientific, and Technical Services
4,267 4.5%
$73,063
10Other Services (except Public Administration)
3,134 3.3%
$42,916
Track industry shifts with AI

ExecutivePulse monitors WARN notices, BLS changes, and SEC filings for your top employers.

Learn More
Key Takeaways
  • Largest sector: Health Care and Social Assistance employs 19,803 workers (21% of tracked sectors), at an average wage of $66,789.
  • Economic scale: Regional GDP of $17.6B (2024).
  • Wage stratification: Wholesale Trade averages $75,660 while Accommodation and Food Services averages $27,343, a 2.8x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
Seeing a change here?

EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.

Get Deeper Trends

Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Animal Production and Aquaculture
3.05x
643
Nonmetallic Mineral Product Manufacturing
2.76x
894
Motor Vehicle and Parts Dealers
2.54x
4,061
Wood Product Manufacturing
2.46x
774
Heavy and Civil Engineering Construction
2.20x
2,042
Couriers and Messengers
2.11x
1,854
Support Activities for Agriculture and Forestry
2.08x
617
Computer and Electronic Product Manufacturing
1.94x
1,518
Fabricated Metal Product Manufacturing
1.90x
2,118
Furniture and Related Product Manufacturing
1.71x
447

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Manufacturing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
5,751
Cluster Employment
2.76x
Peak LQ
Concentrated Sub-Sectors
Animal Production and Aquaculture
3.05x 643
Nonmetallic Mineral Product Manufacturing
2.76x 894
Motor Vehicle and Parts Dealers
2.54x 4,061
Wood Product Manufacturing
2.46x 774
Heavy and Civil Engineering Construction
2.20x 2,042
Couriers and Messengers
2.11x 1,854
Support Activities for Agriculture and Forestry
2.08x 617
Computer and Electronic Product Manufacturing
1.94x 1,518
Fabricated Metal Product Manufacturing
1.90x 2,118
Furniture and Related Product Manufacturing
1.71x 447

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.11x
Chemical Manufacturing
77 employed
0.13x
Transit and Ground Passenger Transportation
59 employed
0.18x
Miscellaneous Manufacturing
88 employed
0.19x
Internet Publishing and Broadcasting
50 employed
0.21x
Computing Infrastructure Providers and Data Processing
78 employed
0.22x
Publishing Industries and Telecommunications
157 employed
0.26x
Management of Companies and Enterprises
523 employed
Key Takeaways
  • Top specialization: Animal Production and Aquaculture concentrates at 3.05x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Marion County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$243,100
Median Home Value vs 2019
$1,277
Rent/Mo
77.5%
Owner-Occ
12.4%
Vacancy
4.0x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$1,126/mo
1 Bedroom
$1,172/mo
2 Bedroom
$1,373/mo
3 Bedroom
$1,772/mo
4 Bedroom
$1,905/mo
30% of monthly median household income (~$1,525/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 4.0x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 77.5% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 12.4% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,525/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
210,246
Working Age (18-64) vs 2019
Mean Commute
26.8 min
Work From Home vs 15.1% national
12%
Prime-Age Employed (25-54)
74.6%
of prime-age population
Labor force participation rate: 50.5% of working-age population (18-64) 50% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
23.4%
HS Diploma+
89.6%
Regional / Statewide Institutions
Total credentials awarded
104,745/yr
University of Central Florida 20,166/yr
Florida International University 18,426/yr
University of Florida 18,084/yr
Valencia College 17,631/yr
Miami Dade College 16,153/yr
University of South Florida 14,285/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
26%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
31.9%
Service
20.6%
Sales & Office
23.8%
Construction / Maint.
10.2%
Production / Transport
13.5%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 155,923 employed workers.
Key Takeaways
  • Succession risk is real: 26% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 50.5% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 56,676 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Marion County shows meaningful potential for animal production and aquaculture attraction, with a 3.05x concentration and 643 jobs in this sub-sector. Near-term succession risk is elevated, with 26% of the working-age population within 10 years of retirement age.

The interconnected base across animal production and aquaculture, nonmetallic mineral product manufacturing, and motor vehicle and parts dealers creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

Take it further

AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.

Managed Services: Prefer to hand it off? Our team delivers the analysis and consulting for you.

Schedule a Demo
Available as premium offerings.

Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Marion County, Florida, from federal data sources.

What is the population of Marion County, Florida?

400,078 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Marion County, Florida?

$61,010 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Marion County, Florida?

4.9% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Marion County, Florida?

$17.6B (U.S. Bureau of Economic Analysis, CAGDP1).