ExecutivePulse
Official Federal Data

Osceola County, Florida

FIPS 12097 · Orlando-Kissimmee-Sanford, FL · Population 427,415
9 Sources Updated June 22, 2026
$72,637
Median Income
$80,734 national
4.1%
Unemployment
4% national
$20.4B
GDP
29.8%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$72,637
Per Capita
$32,676
Mean Household
$91,670
Poverty Rate
12.8%
Median Income Comparison
Osceola County$72,637
Florida$74,568
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 13.4% (57,262 residents) 55-64: 11.1% (47,586 residents) 35-54: 28.5% (121,877 residents) 18-34: 23.1% (98,638 residents) Under 18: 23.9% (102,052 residents) 37 Median Age
Cohorts
Under 18 · 23.9%
18-34 · 23.1%
35-54 · 28.5%
55-64 · 11.1%
65+ · 13.4%
Race & Ethnicity
White37.9%
Black or African American11%
Asian2.9%
Hispanic or Latino(any race)56%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
89.5%
High School+
National: 89.6%
▼ 0.1 pts
29.8%
Bachelor's+
National: 35.7%
▼ 5.9 pts
9%
Graduate+
National: 14.1%
▼ 5.1 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
427,415
Population
224,185
Labor Force
Employed
212,005
Unemployment Rate BLS LAUS 2025 annual
4.1% ▲ +0.6 pts YoY
Mean Commute 9 min above national avg
35.2 min
Work From Home vs 15.1% national
13.3%
Key Takeaways
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 5.9 pts, relevant for advanced-services attraction strategy.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$20.4B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Osceola County, Florida, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Accommodation and Food Services
20,982 22.5%
$35,482
2Retail Trade
19,042 20.4%
$35,382
3Health Care and Social Assistance
18,099 19.4%
$68,934
4Administrative and Support and Waste Management
11,174 12.0%
$66,411
5Construction
7,429 8.0%
$67,136
6Professional, Scientific, and Technical Services
4,315 4.6%
$89,819
7Real Estate and Rental and Leasing
3,704 4.0%
$52,248
8Other Services (except Public Administration)
3,205 3.4%
$42,388
9Wholesale Trade
2,778 3.0%
$63,319
10Arts, Entertainment, and Recreation
2,533 2.7%
$51,080
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Key Takeaways
  • Largest sector: Accommodation and Food Services employs 20,982 workers (22.5% of tracked sectors), at an average wage of $35,482.
  • Economic scale: Regional GDP of $20.4B (2024).
  • Wage stratification: Professional, Scientific, and Technical Services averages $89,819 while Retail Trade averages $35,382, a 2.5x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.

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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Accommodation
3.72x
5,394
General Merchandise Retailers
2.57x
6,277
Real Estate
2.40x
3,292
Scenic and Sightseeing Transportation
2.36x
54
Funds, Trusts, and Other Financial Vehicles
2.23x
57
Food and Beverage Retailers
1.78x
4,363
Health and Personal Care Retailers
1.71x
1,369
Administrative and Support Services
1.70x
10,939
Food Services and Drinking Places
1.69x
15,588
Hospitals
1.65x
6,960

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Accommodation & Food Services Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
20,982
Cluster Employment
3.72x
Peak LQ
Concentrated Sub-Sectors
Accommodation
3.72x 5,394
General Merchandise Retailers
2.57x 6,277
Real Estate
2.40x 3,292
Scenic and Sightseeing Transportation
2.36x 54
Funds, Trusts, and Other Financial Vehicles
2.23x 57
Food and Beverage Retailers
1.78x 4,363
Health and Personal Care Retailers
1.71x 1,369
Administrative and Support Services
1.70x 10,939
Food Services and Drinking Places
1.69x 15,588
Hospitals
1.65x 6,960

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.09x
Management of Companies and Enterprises
170 employed
0.11x
Plastics and Rubber Products Manufacturing
60 employed
0.12x
Chemical Manufacturing
80 employed
0.14x
Utilities
65 employed
0.14x
Miscellaneous Manufacturing
64 employed
Key Takeaways
  • Top specialization: Accommodation concentrates at 3.72x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Osceola County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$353,300
Median Home Value vs 2019
$1,746
Rent/Mo
65.3%
Owner-Occ
16.7%
Vacancy
4.9x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$1,650/mo
1 Bedroom
$1,731/mo
2 Bedroom
$1,972/mo
3 Bedroom
$2,476/mo
4 Bedroom
$2,924/mo
30% of monthly median household income (~$1,816/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 4.9x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • Elevated vacancy: 16.7% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 2 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,816/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
268,101
Working Age (18-64) vs 2019
Mean Commute 9 min above national avg
35.2 min
Work From Home vs 15.1% national
13.3%
Prime-Age Employed (25-54)
81.9%
of prime-age population
Labor force participation rate: 68.9% of working-age population (18-64) 69% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
29.8%
HS Diploma+
89.5%
Regional / Statewide Institutions
Total credentials awarded
104,745/yr
University of Central Florida 20,166/yr
Florida International University 18,426/yr
University of Florida 18,084/yr
Valencia College 17,631/yr
Miami Dade College 16,153/yr
University of South Florida 14,285/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
17.7%
55-64 of working-age population (18-64)

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
32.3%
Service
19.7%
Sales & Office
24.8%
Construction / Maint.
9.9%
Production / Transport
13.4%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 212,005 employed workers.
Key Takeaways
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 56,676 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Osceola County shows meaningful potential for accommodation attraction, with a 3.72x concentration and 5,394 jobs in this sub-sector.

The interconnected base across accommodation, general merchandise retailers, and real estate creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Osceola County, Florida, from federal data sources.

What is the population of Osceola County, Florida?

427,415 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Osceola County, Florida?

$72,637 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Osceola County, Florida?

4.1% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Osceola County, Florida?

$20.4B (U.S. Bureau of Economic Analysis, CAGDP1).