ExecutivePulse
Official Federal Data

Baker County, Florida

FIPS 12003 · Jacksonville, FL · Population 28,430
9 Sources Updated June 22, 2026
$79,836
Median Income
$80,734 national
4.2%
Unemployment
4% national
$1.1B
GDP
17.8%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$79,836
Per Capita
$31,580
Mean Household
$96,199
Poverty Rate
11.8%
Median Income Comparison
Baker County$79,836
Florida$74,568
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 15.2% (4,335 residents) 55-64: 11.6% (3,307 residents) 35-54: 26.8% (7,627 residents) 18-34: 22% (6,266 residents) Under 18: 24.3% (6,895 residents) 38 Median Age
Cohorts
Under 18 · 24.3%
18-34 · 22%
35-54 · 26.8%
55-64 · 11.6%
65+ · 15.2%
Race & Ethnicity
White78.2%
Black or African American11.2%
Asian0.8%
Hispanic or Latino(any race)4.1%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
87.1%
High School+
National: 89.6%
▼ 2.5 pts
17.8%
Bachelor's+
National: 35.7%
▼ 17.9 pts
6.1%
Graduate+
National: 14.1%
▼ 8.0 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
28,430
Population
12,836
Labor Force
Employed
12,150
Unemployment Rate BLS LAUS 2025 annual
4.2% ▲ +0.9 pts YoY
Mean Commute 4 min above national avg
29.9 min
Work From Home vs 15.1% national
8.6%
Key Takeaways
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 17.9 pts, relevant for advanced-services attraction strategy.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$1.1B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Baker County, Florida, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Transportation and Warehousing
1,109 24.3%
$47,891
2Retail Trade
1,062 23.3%
$39,217
3Health Care and Social Assistance
905 19.8%
$52,940
4Accommodation and Food Services
603 13.2%
$24,920
5Construction
528 11.6%
$57,693
6Other Services (except Public Administration)
180 3.9%
$36,624
7Finance and Insurance
134 2.9%
$56,733
8Arts, Entertainment, and Recreation
33 0.7%
$11,304
9Real Estate and Rental and Leasing
12 0.3%
$40,835
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Key Takeaways
  • Largest sector: Transportation and Warehousing employs 1,109 workers (24.3% of tracked sectors), at an average wage of $47,891.
  • Economic scale: Regional GDP of $1.1B (2024).
  • Wage stratification: Construction averages $57,693 while Arts, Entertainment, and Recreation averages $11,304, a 5.1x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
General Merchandise Retailers
3.16x
489
Gasoline Stations and Fuel Dealers
2.71x
136
Specialty Trade Contractors
1.71x
427
Telecommunications
1.69x
48

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
625
Cluster Employment
3.16x
Peak LQ
Concentrated Sub-Sectors
General Merchandise Retailers
3.16x 489
Gasoline Stations and Fuel Dealers
2.71x 136
Specialty Trade Contractors
1.71x 427
Telecommunications
1.69x 48
Key Takeaways
  • Top specialization: General Merchandise Retailers concentrates at 3.16x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
  • Cluster depth: 4 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
Source: BLS QCEW sub-sector Location Quotients.
Baker County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$256,700
Median Home Value vs 2019
$1,302
Rent/Mo
85.1%
Owner-Occ
9.7%
Vacancy
3.2x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$903/mo
1 Bedroom
$922/mo
2 Bedroom
$1,103/mo
3 Bedroom
$1,512/mo
4 Bedroom
$1,708/mo
30% of monthly median household income (~$1,996/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 3.2x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 85.1% owner-occupied; rental supply may be tight for incoming workers.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,996/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
17,200
Working Age (18-64) vs 2019
Mean Commute 4 min above national avg
29.9 min
Work From Home vs 15.1% national
8.6%
Prime-Age Employed (25-54)
70.4%
of prime-age population
Labor force participation rate: 59.6% of working-age population (18-64) 60% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
17.8%
HS Diploma+
87.1%
Regional / Statewide Institutions
Total credentials awarded
104,745/yr
University of Central Florida 20,166/yr
Florida International University 18,426/yr
University of Florida 18,084/yr
Valencia College 17,631/yr
Miami Dade College 16,153/yr
University of South Florida 14,285/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
19.2%
55-64 of working-age population (18-64)

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
35.2%
Service
21.5%
Sales & Office
16.2%
Construction / Maint.
10.3%
Production / Transport
16.8%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 12,150 employed workers.
Key Takeaways
  • Low participation: 59.6% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 56,676 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Baker County shows meaningful potential for general merchandise retailers attraction, with a 3.16x concentration and 489 jobs in this sub-sector.

The interconnected base across general merchandise retailers, gasoline stations and fuel dealers, and specialty trade contractors creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Baker County, Florida, from federal data sources.

What is the population of Baker County, Florida?

28,430 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Baker County, Florida?

$79,836 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Baker County, Florida?

4.2% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Baker County, Florida?

$1.1B (U.S. Bureau of Economic Analysis, CAGDP1).