MO
Missouri
FIPS 29 · Population 6,191,814
6 Sources
Updated June 22, 2026
6.2M ▲
Population
334,922,499 U.S.
$70,702 ▲
Median Income
$80,734 national
$448.7B
GDP
3.7%
Unemployment
4% national
County Map
Click a county to view its economic profile
Demographics & Population
Census Bureau American Community Survey 2024 · 5-Year Estimates
Household Income
Source: U.S. Census Bureau · American Community Survey 2024 5-Year Estimates
Median Household
$70,702
Per Capita
$39,695
Mean Household
$96,247
Poverty Rate ⓘ
12.6% ▼
Age & Race / Ethnicity
Source: Census Bureau ACS 2024 · Tables B01001, B02001, B03003
Cohorts
Under 18 · 22.3%
18-34 · 22.3%
35-54 · 24.5%
55-64 · 13%
65+ · 17.9%
Race & Ethnicity
Hispanic or Latino is an ethnic category and overlaps with the race categories above.
Educational Attainment
Source: Census Bureau ACS 2024 · Table B15003 · Population 25+
91.9%
High School+
National: 89.6%
▲ +2.3 pts
32.4%
Bachelor's+
National: 35.7%
▼ 3.3 pts
12.6%
Graduate+
National: 14.1%
▼ 1.5 pts
Employment Overview
Source: U.S. Census Bureau · American Community Survey 2024 5-Year Estimates
6,191,814
Population
3,140,747
Labor Force
Employed
2,995,281
Unemployment Rate BLS LAUS 2024 annual
3.7%
Mean Commute 3 min below national avg
23.5 min
Work From Home vs 15.1% national
13%
Missouri's median household income sits 12% below the national median. At 12.6%, its poverty rate runs 0.1 pts above the ~12.5% national level, relevant for federal funding eligibility narratives. Bachelor's-or-higher attainment of 32.4% trails the national average of 35.7%.
Source: U.S. Census Bureau American Community Survey 2024 5-Year Estimates (released December 2025). Figures reflect the most recent Census release, older news reports may cite prior vintages.
Key Takeaways
- Broadly in line with U.S. norms across income, poverty, education, and age.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
Key Takeaways
- Largest sector: Health Care and Social Assistance employs 457,869 workers (22.3% of the tracked sectors), at an average wage of $63,125.
- Economic scale: State GDP of $448.7B (2024).
Source: BLS QCEW + BEA Regional GDP.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Attraction Opportunities - Below-Average Industries
LQ < 0.5, below-average employment, potential attraction targets. Source: BLS QCEW · 3-digit NAICS sub-sector
0.04x
Support Activities for Mining
176 employed
0.17x
Textile Mills
259 employed
0.33x
Pipeline Transportation
344 employed
0.34x
Air Transportation
3,622 employed
0.43x
Support Activities for Agriculture and Forestry
3,067 employed
0.45x
Water Transportation
572 employed
Key Takeaways
- Top specialization: Rail Transportation concentrates at 8.69x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity.
- Cluster depth: 5 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base across the state.
- Attraction whitespace: 6 sub-sectors register LQ < 0.5, candidates for diversification or recruitment.
Source: BLS QCEW sub-sector Location Quotients.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
Source: Census Bureau ACS 2024 5-Year Estimates · Tables B25001, B25077, B25064
$230,300 ▲
Median Home Value vs 2019
$1,033 ▲
Rent/Mo
68.1% ▲
Owner-Occ
11.2% ▼
Vacancy
3.3x
Home Value to Income Ratio
vs. ~4.1x national average
HUD Fair Market Rents (Statewide)
Renter-household-weighted average across 115 Fair Market Rent areas · Source: HUD · Fair Market Rents FY2026
Studio
$901/mo$612 to $1,095
1 Bedroom
$956/mo$677 to $1,197
2 Bedroom
$1,154/mo$888 to $1,358
3 Bedroom
$1,510/mo$1,065 to $1,769
4 Bedroom
$1,748/mo$1,176 to $2,103
30% of monthly median household income (~$1,768/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
- In line with national: Home value to income ratio of 3.3x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- Elevated vacancy: 11.2% vacancy rate; potential redevelopment opportunity.
Source: Census ACS housing tables.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Source: Census ACS 2024 · Tables B01001, B23025, B08303, B08301
3,701,392 ▼
Working Age (18-64) vs 2019
▲ vs 2019
Mean Commute
23.5 min
Work From Home
13%
Education & Talent Pipeline
Source: Census ACS 2024 · Table B15003 · College Scorecard
Bachelor's+
32.4%
HS Diploma+
91.9%
Top Institutions
Degrees, certificates, and other credentials awarded last academic year (College Scorecard).
9,503/yr
6,224/yr
5,730/yr
3,677/yr
3,445/yr
3,396/yr
Aging Workforce
Source: Census Bureau ACS · Derived from age & employment tables
21.8%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.
Workforce by Occupation
Source: Census ACS 2024 · Table C24010 · Civilian employed population 16+
Management / Professional
41%
Service
15.7%
Sales & Office
20.2%
Construction / Maint.
8.6%
Production / Transport
14.6%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 2,995,281 employed workers.
Key Takeaways
Source: ACS workforce data.
County Profiles
115 counties in Missouri
Adair County
FIPS 29001
Andrew County
FIPS 29003
Atchison County
FIPS 29005
Audrain County
FIPS 29007
Barry County
FIPS 29009
Barton County
FIPS 29011
Bates County
FIPS 29013
Benton County
FIPS 29015
Bollinger County
FIPS 29017
Boone County
FIPS 29019
Buchanan County
FIPS 29021
Butler County
FIPS 29023
Caldwell County
FIPS 29025
Callaway County
FIPS 29027
Camden County
FIPS 29029
Cape Girardeau County
FIPS 29031
Carroll County
FIPS 29033
Carter County
FIPS 29035
Cass County
FIPS 29037
Cedar County
FIPS 29039
Chariton County
FIPS 29041
Christian County
FIPS 29043
Clark County
FIPS 29045
Clay County
FIPS 29047
Clinton County
FIPS 29049
Cole County
FIPS 29051
Cooper County
FIPS 29053
Crawford County
FIPS 29055
Dade County
FIPS 29057
Dallas County
FIPS 29059
Daviess County
FIPS 29061
DeKalb County
FIPS 29063
Dent County
FIPS 29065
Douglas County
FIPS 29067
Dunklin County
FIPS 29069
Franklin County
FIPS 29071
Gasconade County
FIPS 29073
Gentry County
FIPS 29075
Greene County
FIPS 29077
Grundy County
FIPS 29079
Harrison County
FIPS 29081
Henry County
FIPS 29083
Hickory County
FIPS 29085
Holt County
FIPS 29087
Howard County
FIPS 29089
Howell County
FIPS 29091
Iron County
FIPS 29093
Jackson County
FIPS 29095
Jasper County
FIPS 29097
Jefferson County
FIPS 29099
Johnson County
FIPS 29101
Knox County
FIPS 29103
Laclede County
FIPS 29105
Lafayette County
FIPS 29107
Lawrence County
FIPS 29109
Lewis County
FIPS 29111
Lincoln County
FIPS 29113
Linn County
FIPS 29115
Livingston County
FIPS 29117
Macon County
FIPS 29121
Madison County
FIPS 29123
Maries County
FIPS 29125
Marion County
FIPS 29127
McDonald County
FIPS 29119
Mercer County
FIPS 29129
Miller County
FIPS 29131
Mississippi County
FIPS 29133
Moniteau County
FIPS 29135
Monroe County
FIPS 29137
Montgomery County
FIPS 29139
Morgan County
FIPS 29141
New Madrid County
FIPS 29143
Newton County
FIPS 29145
Nodaway County
FIPS 29147
Oregon County
FIPS 29149
Osage County
FIPS 29151
Ozark County
FIPS 29153
Pemiscot County
FIPS 29155
Perry County
FIPS 29157
Pettis County
FIPS 29159
Phelps County
FIPS 29161
Pike County
FIPS 29163
Platte County
FIPS 29165
Polk County
FIPS 29167
Pulaski County
FIPS 29169
Putnam County
FIPS 29171
Ralls County
FIPS 29173
Randolph County
FIPS 29175
Ray County
FIPS 29177
Reynolds County
FIPS 29179
Ripley County
FIPS 29181
Saline County
FIPS 29195
Schuyler County
FIPS 29197
Scotland County
FIPS 29199
Scott County
FIPS 29201
Shannon County
FIPS 29203
Shelby County
FIPS 29205
St. Charles County
FIPS 29183
St. Clair County
FIPS 29185
St. Francois County
FIPS 29187
St. Louis city
FIPS 29510
St. Louis County
FIPS 29189
Ste. Genevieve County
FIPS 29186
Stoddard County
FIPS 29207
Stone County
FIPS 29209
Sullivan County
FIPS 29211
Taney County
FIPS 29213
Texas County
FIPS 29215
Vernon County
FIPS 29217
Warren County
FIPS 29219
Washington County
FIPS 29221
Wayne County
FIPS 29223
Webster County
FIPS 29225
Worth County
FIPS 29227
Wright County
FIPS 29229
AI Insights
AI-assisted analysis, drawn from 6 federal data sources
Sample AI Insight
Missouri shows strong potential for rail transportation attraction, with a 8.69x concentration and 111 jobs in this sub-sector.
Cluster depth across rail transportation, leather and allied product manufacturing, and postal service creates supply-chain attraction leverage, a structural advantage for industrial recruitment.
Industry Shift Analysis
Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100
Prospect Match Scores
Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example
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Data Sources
Updated from official federal government data.
Census ACS 5-Year2024
BLS QCEW2025
BEA Regional GDP2024
Census CBP2024
HUD Fair Market RentsFY2026
USAspending.govFY2026
Frequently Asked Questions
Key economic and demographic figures for Missouri, from federal data sources.
What is the population of Missouri?
6,191,814 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Missouri?
$70,702 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in Missouri?
3.7% (2024 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Missouri?
$448.7B (BEA SAGDP (state GDP)).
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