Carroll County, Missouri
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
- Talent gap: Bachelor's-or-higher attainment trails the national average by 16.4 pts, relevant for advanced-services attraction strategy.
- Aging population: Median age of 44 is materially above the U.S. norm; succession planning and senior-services demand are real factors.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest sector: Retail Trade employs 297 workers (24% of tracked sectors), at an average wage of $29,415.
- Economic scale: Regional GDP of $420M (2024).
- Wage stratification: Construction averages $80,464 while Real Estate and Rental and Leasing averages $19,879, a 4.0x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Attraction Opportunities
- Top specialization: Animal Production and Aquaculture concentrates at 16.31x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
- Cluster depth: 7 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
- Attraction whitespace: 4 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
HUD Fair Market Rents
- Affordable market: Home value to income ratio of 1.9x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
- High home ownership: 71.9% owner-occupied; rental supply may be tight for incoming workers.
- Elevated vacancy: 19.6% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
- Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,554/mo), a clear cost-of-living advantage for workforce attraction.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Succession risk is real: 25.5% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
- Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 21,457 annual credentials.
AI Insights
AI-assisted analysis, drawn from 9 federal data sources
Carroll County shows strong potential for animal production and aquaculture attraction, with a 16.31x concentration and 75 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 25.5% of the working-age population within 10 years of retirement age.
The interconnected base across animal production and aquaculture, crop production, and merchant wholesalers, nondurable goods creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.
Industry Shift Analysis
Prospect Match Scores
Take it further
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Schedule a DemoData Sources
Updated from official federal government data.
Frequently Asked Questions
Key economic and demographic figures for Carroll County, Missouri, from federal data sources.
What is the population of Carroll County, Missouri?
8,411 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Carroll County, Missouri?
$62,154 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in Carroll County, Missouri?
4.3% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Carroll County, Missouri?
$420M (U.S. Bureau of Economic Analysis, CAGDP1).
