ExecutivePulse
Official Federal Data

St. Louis city, Missouri

FIPS 29510 · St. Louis, MO-IL · Population 288,512
9 Sources Updated June 22, 2026
$56,160
Median Income
$80,734 national
4.6%
Unemployment
4% national
$40.4B
GDP
41.1%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$56,160
Per Capita
$41,187
Mean Household
$81,764
Poverty Rate
20.6%
Median Income Comparison
St. Louis city$56,160
Missouri$70,702
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 15.5% (44,707 residents) 55-64: 12.3% (35,451 residents) 35-54: 25.6% (73,753 residents) 18-34: 28.3% (81,731 residents) Under 18: 18.3% (52,870 residents) 37 Median Age
Cohorts
Under 18 · 18.3%
18-34 · 28.3%
35-54 · 25.6%
55-64 · 12.3%
65+ · 15.5%
Race & Ethnicity
White45.5%
Black or African American42.3%
Asian3.5%
Hispanic or Latino(any race)5.3%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
90.8%
High School+
National: 89.6%
▲ +1.2 pts
41.1%
Bachelor's+
National: 35.7%
▲ +5.4 pts
18.6%
Graduate+
National: 14.1%
▲ +4.5 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
288,512
Population
160,417
Labor Force
Employed
151,624
Unemployment Rate BLS LAUS 2025 annual
4.6% ▲ +0.4 pts YoY
Mean Commute 4 min below national avg
22.1 min
Work From Home vs 15.1% national
17%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 20.6%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 5.4 pts, supports knowledge-economy and tech attraction.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$40.4B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in St. Louis city, Missouri, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Health Care and Social Assistance
55,111 33.1%
$83,358
2Accommodation and Food Services
18,250 11.0%
$32,882
3Educational Services
17,611 10.6%
$65,923
4Professional, Scientific, and Technical Services
16,926 10.2%
$130,373
5Manufacturing
16,283 9.8%
$100,065
6Finance and Insurance
10,584 6.4%
$128,545
7Administrative and Support and Waste Management
8,582 5.2%
$44,938
8Management of Companies and Enterprises
7,944 4.8%
$121,605
9Retail Trade
7,724 4.6%
$38,921
10Construction
7,417 4.5%
$98,142
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Key Takeaways
  • Largest sector: Health Care and Social Assistance employs 55,111 workers (33.1% of tracked sectors), at an average wage of $83,358.
  • Economic scale: Regional GDP of $40.4B (2024).
  • Wage stratification: Professional, Scientific, and Technical Services averages $130,373 while Accommodation and Food Services averages $32,882, a 4.0x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.

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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Beverage and Tobacco Product Manufacturing
5.14x
2,389
Hospitals
4.49x
35,428
Museums, Historical Sites, and Similar
4.24x
1,082
Educational Services
3.83x
17,611
Chemical Manufacturing
3.61x
4,569
Performing Arts, Spectator Sports, and Related
3.58x
2,934
Securities, Commodity Contracts, Investments
2.23x
3,479
Management of Companies and Enterprises
2.15x
7,944
Social Assistance
1.64x
11,582
Food Manufacturing
1.60x
4,028

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Health Care & Social Assistance Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
47,010
Cluster Employment
4.49x
Peak LQ
Concentrated Sub-Sectors
Beverage and Tobacco Product Manufacturing
5.14x 2,389
Hospitals
4.49x 35,428
Museums, Historical Sites, and Similar
4.24x 1,082
Educational Services
3.83x 17,611
Chemical Manufacturing
3.61x 4,569
Performing Arts, Spectator Sports, and Related
3.58x 2,934
Securities, Commodity Contracts, Investments
2.23x 3,479
Management of Companies and Enterprises
2.15x 7,944
Social Assistance
1.64x 11,582
Food Manufacturing
1.60x 4,028

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.03x
Transportation Equipment Manufacturing
85 employed
0.09x
Computer and Electronic Product Manufacturing
132 employed
0.11x
Wood Product Manufacturing
64 employed
0.14x
Warehousing and Storage
388 employed
0.18x
General Merchandise Retailers
820 employed
0.26x
Paper Manufacturing
128 employed
0.28x
Plastics and Rubber Products Manufacturing
280 employed
0.29x
Motor Vehicle and Parts Dealers
830 employed
Key Takeaways
  • Top specialization: Beverage and Tobacco Product Manufacturing concentrates at 5.14x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
St. Louis city's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$197,500
Median Home Value vs 2019
$997
Rent/Mo
45.3%
Owner-Occ
16.8%
Vacancy
3.5x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$955/mo
1 Bedroom
$995/mo
2 Bedroom
$1,218/mo
3 Bedroom
$1,568/mo
4 Bedroom
$1,812/mo
30% of monthly median household income (~$1,404/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 3.5x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • Renter-majority market: 45.3% owner-occupied; flexible labor mobility but consider home-buying pipeline if attracting families.
  • Elevated vacancy: 16.8% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,404/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
190,935
Working Age (18-64) vs 2019
Mean Commute 4 min below national avg
22.1 min
Work From Home vs 15.1% national
17%
Prime-Age Employed (25-54)
82.4%
of prime-age population
Labor force participation rate: 68.1% of working-age population (18-64) 68% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
41.1%
HS Diploma+
90.8%
Regional / Statewide Institutions
Total credentials awarded
31,975/yr
University of Missouri-Columbia 9,503/yr
Washington University in St Louis 6,224/yr
Missouri State University-Springfield 5,730/yr
Metropolitan Community College-Kansas City 3,677/yr
University of Missouri-Kansas City 3,445/yr
Saint Louis University 3,396/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
18.6%
55-64 of working-age population (18-64)

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
49.2%
Service
18.6%
Sales & Office
16.8%
Construction / Maint.
4.5%
Production / Transport
10.9%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 151,624 employed workers.
Key Takeaways
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 21,457 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

St. Louis city shows strong potential for beverage and tobacco product manufacturing attraction, with a 5.14x concentration and 2,389 jobs in this sub-sector. It ranks in the top decile nationally.

The interconnected base across beverage and tobacco product manufacturing, hospitals, and museums, historical sites, and similar creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for St. Louis city, Missouri, from federal data sources.

What is the population of St. Louis city, Missouri?

288,512 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in St. Louis city, Missouri?

$56,160 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in St. Louis city, Missouri?

4.6% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of St. Louis city, Missouri?

$40.4B (U.S. Bureau of Economic Analysis, CAGDP1).