ExecutivePulse
Official Federal Data

Taney County, Missouri

FIPS 29213 · Branson, MO · Population 56,529
9 Sources Updated June 22, 2026
$56,497
Median Income
$80,734 national
6%
Unemployment
4% national
$3.7B
GDP
25%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$56,497
Per Capita
$31,637
Mean Household
$78,677
Poverty Rate
15.6%
Median Income Comparison
Taney County$56,497
Missouri$70,702
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 22.8% (12,868 residents) 55-64: 13.1% (7,409 residents) 35-54: 22.2% (12,550 residents) 18-34: 21.1% (11,903 residents) Under 18: 20.9% (11,799 residents) 43 Median Age
Cohorts
Under 18 · 20.9%
18-34 · 21.1%
35-54 · 22.2%
55-64 · 13.1%
65+ · 22.8%
Race & Ethnicity
White86.4%
Black or African American1.9%
Asian1%
Hispanic or Latino(any race)7.6%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
91.3%
High School+
National: 89.6%
▲ +1.7 pts
25%
Bachelor's+
National: 35.7%
▼ 10.7 pts
8.5%
Graduate+
National: 14.1%
▼ 5.6 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
56,529
Population
27,040
Labor Force
Employed
25,941
Unemployment Rate BLS LAUS 2025 annual
6% ▲ +0.4 pts YoY
Mean Commute 3 min below national avg
23.3 min
Work From Home vs 15.1% national
9%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 15.6%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 10.7 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 43 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$3.7B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Taney County, Missouri, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Accommodation and Food Services
8,864 37.0%
$36,872
2Retail Trade
4,646 19.4%
$32,983
3Health Care and Social Assistance
3,109 13.0%
$64,103
4Arts, Entertainment, and Recreation
2,398 10.0%
$29,820
5Administrative and Support and Waste Management
1,731 7.2%
$47,836
6Construction
990 4.1%
$55,318
7Other Services (except Public Administration)
646 2.7%
$39,736
8Real Estate and Rental and Leasing
543 2.3%
$42,905
9Educational Services
543 2.3%
$53,650
10Manufacturing
501 2.1%
$58,354
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Key Takeaways
  • Largest sector: Accommodation and Food Services employs 8,864 workers (37% of tracked sectors), at an average wage of $36,872.
  • Economic scale: Regional GDP of $3.7B (2024).
  • Wage stratification: Health Care and Social Assistance averages $64,103 while Arts, Entertainment, and Recreation averages $29,820, a 2.1x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Scenic and Sightseeing Transportation
39.19x
218
Performing Arts, Spectator Sports, and Related
12.73x
1,356
Accommodation
12.51x
4,418
Museums, Historical Sites, and Similar
7.69x
255
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
4.33x
912
Amusement, Gambling, and Recreation Industries
2.24x
787
Sporting Goods, Hobby, Musical Instrument, Book, and Misc. Retailers
2.13x
582
Building Material and Garden Supply Retailers
2.09x
528
Food Services and Drinking Places
1.98x
4,446
General Merchandise Retailers
1.86x
1,109

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Accommodation & Food Services Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
8,864
Cluster Employment
12.51x
Peak LQ
Concentrated Sub-Sectors
Scenic and Sightseeing Transportation
39.19x 218
Performing Arts, Spectator Sports, and Related
12.73x 1,356
Accommodation
12.51x 4,418
Museums, Historical Sites, and Similar
7.69x 255
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
4.33x 912
Amusement, Gambling, and Recreation Industries
2.24x 787
Sporting Goods, Hobby, Musical Instrument, Book, and Misc. Retailers
2.13x 582
Building Material and Garden Supply Retailers
2.09x 528
Food Services and Drinking Places
1.98x 4,446
General Merchandise Retailers
1.86x 1,109

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.20x
Truck Transportation
54 employed
0.25x
Insurance Carriers and Related Activities
118 employed
Key Takeaways
  • Top specialization: Scenic and Sightseeing Transportation concentrates at 39.19x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Taney County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$218,800
Median Home Value vs 2019
$926
Rent/Mo
67%
Owner-Occ
24.5%
Vacancy
3.9x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$779/mo
1 Bedroom
$784/mo
2 Bedroom
$1,029/mo
3 Bedroom
$1,329/mo
4 Bedroom
$1,522/mo
30% of monthly median household income (~$1,412/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 3.9x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • Elevated vacancy: 24.5% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 4 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,412/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
31,862
Working Age (18-64) vs 2019
Mean Commute 3 min below national avg
23.3 min
Work From Home vs 15.1% national
9%
Prime-Age Employed (25-54)
80.9%
of prime-age population
Labor force participation rate: 60.5% of working-age population (18-64) 60% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
25%
HS Diploma+
91.3%
Regional / Statewide Institutions
Total credentials awarded
31,975/yr
University of Missouri-Columbia 9,503/yr
Washington University in St Louis 6,224/yr
Missouri State University-Springfield 5,730/yr
Metropolitan Community College-Kansas City 3,677/yr
University of Missouri-Kansas City 3,445/yr
Saint Louis University 3,396/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
23.3%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
32.3%
Service
20.8%
Sales & Office
24.9%
Construction / Maint.
10.8%
Production / Transport
11.1%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 25,941 employed workers.
Key Takeaways
  • Succession risk is real: 23.3% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 21,457 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Taney County shows strong potential for scenic and sightseeing transportation attraction, with a 39.19x concentration and 218 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 23.3% of the working-age population within 10 years of retirement age.

The interconnected base across scenic and sightseeing transportation, performing arts, spectator sports, and related, and accommodation creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Taney County, Missouri, from federal data sources.

What is the population of Taney County, Missouri?

56,529 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Taney County, Missouri?

$56,497 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Taney County, Missouri?

6% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Taney County, Missouri?

$3.7B (U.S. Bureau of Economic Analysis, CAGDP1).