St. Louis County, Missouri
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 11.7 pts, supports knowledge-economy and tech attraction.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest sector: Health Care and Social Assistance employs 101,052 workers (22.1% of tracked sectors), at an average wage of $65,084.
- Economic scale: Regional GDP of $114.8B (2024).
- Wage stratification: Management of Companies and Enterprises averages $151,498 while Accommodation and Food Services averages $29,457, a 5.1x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Attraction Opportunities
- Top specialization: Management of Companies and Enterprises concentrates at 2.61x the national norm.
- Cluster depth: 7 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
- Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
HUD Fair Market Rents
- In line with national: Home value to income ratio of 3.3x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$2,073/mo), a clear cost-of-living advantage for workforce attraction.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Succession risk is real: 22.5% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
- Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 21,457 annual credentials.
AI Insights
AI-assisted analysis, drawn from 9 federal data sources
St. Louis County shows emerging potential for management of companies and enterprises attraction, with a 2.61x concentration and 25,771 jobs in this sub-sector. Near-term succession risk is elevated, with 22.5% of the working-age population within 10 years of retirement age.
The interconnected base across management of companies and enterprises, insurance carriers and related activities, and computing infrastructure providers and data processing creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.
Industry Shift Analysis
Prospect Match Scores
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Schedule a DemoData Sources
Updated from official federal government data.
Frequently Asked Questions
Key economic and demographic figures for St. Louis County, Missouri, from federal data sources.
What is the population of St. Louis County, Missouri?
995,569 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in St. Louis County, Missouri?
$82,936 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in St. Louis County, Missouri?
4.1% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of St. Louis County, Missouri?
$114.8B (U.S. Bureau of Economic Analysis, CAGDP1).
