Iowa
County Map
Click a county to view its economic profile
Demographics & Population
Census Bureau American Community Survey 2024 · 5-Year Estimates
Household Income
Age & Race / Ethnicity
Educational Attainment
Employment Overview
- Broadly in line with U.S. norms across income, poverty, education, and age.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest sector: Manufacturing employs 216,458 workers (19.1% of the tracked sectors), at an average wage of $76,750.
- Economic scale: State GDP of $265.8B (2024).
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Attraction Opportunities - Below-Average Industries
- Top specialization: Animal Production and Aquaculture concentrates at 4.31x the national norm, strong concentration that anchors the local economy.
- Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base across the state.
- Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
HUD Fair Market Rents (Statewide)
- Affordable market: Home value to income ratio of 2.8x is well below the ~4.1x national average; supports talent attraction.
- High home ownership: 71.7% owner-occupied; rental supply may be tight for incoming workers.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Short commutes: 19.8-minute mean commute is a quality-of-life and labor-access advantage for site selectors.
County Profiles
99 counties in Iowa
AI Insights
AI-assisted analysis, drawn from 6 federal data sources
Iowa shows meaningful potential for animal production and aquaculture attraction, with a 4.31x concentration and 11,646 jobs in this sub-sector.
Cluster depth across animal production and aquaculture, machinery manufacturing, and food manufacturing creates supply-chain attraction leverage, a structural advantage for industrial recruitment.
Industry Shift Analysis
Prospect Match Scores
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Schedule a DemoData Sources
Updated from official federal government data.
Frequently Asked Questions
Key economic and demographic figures for Iowa, from federal data sources.
What is the population of Iowa?
3,210,507 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Iowa?
$75,059 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in Iowa?
3.2% (2024 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Iowa?
$265.8B (BEA SAGDP (state GDP)).
