ExecutivePulse
Official Federal Data

Jasper County, Iowa

FIPS 19099 · Des Moines-West Des Moines, IA · Population 37,954
9 Sources Updated June 22, 2026
$71,311
Median Income
$80,734 national
3.6%
Unemployment
4% national
$1.5B
GDP
20%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$71,311
Per Capita
$39,394
Mean Household
$95,279
Poverty Rate
8.3%
Median Income Comparison
Jasper County$71,311
Iowa$75,059
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 19.8% (7,500 residents) 55-64: 13.5% (5,111 residents) 35-54: 25.5% (9,672 residents) 18-34: 19.3% (7,314 residents) Under 18: 22% (8,357 residents) 41 Median Age
Cohorts
Under 18 · 22%
18-34 · 19.3%
35-54 · 25.5%
55-64 · 13.5%
65+ · 19.8%
Race & Ethnicity
White91.7%
Black or African American1.5%
Asian0.7%
Hispanic or Latino(any race)3.1%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
94%
High School+
National: 89.6%
▲ +4.4 pts
20%
Bachelor's+
National: 35.7%
▼ 15.7 pts
6.5%
Graduate+
National: 14.1%
▼ 7.6 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
37,954
Population
19,010
Labor Force
Employed
17,885
Unemployment Rate BLS LAUS 2025 annual
3.6% ▲ +0.4 pts YoY
Mean Commute 3 min below national avg
23.3 min
Work From Home vs 15.1% national
10.6%
Key Takeaways
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 15.7 pts, relevant for advanced-services attraction strategy.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$1.5B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Jasper County, Iowa, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
1,504 19.3%
$32,291
2Manufacturing
1,435 18.4%
$64,049
3Health Care and Social Assistance
1,351 17.3%
$44,796
4Construction
1,012 13.0%
$80,645
5Accommodation and Food Services
861 11.0%
$17,956
6Administrative and Support and Waste Management
407 5.2%
$50,168
7Professional, Scientific, and Technical Services
379 4.9%
$66,483
8Wholesale Trade
316 4.1%
$62,697
9Finance and Insurance
294 3.8%
$79,535
10Other Services (except Public Administration)
238 3.1%
$44,816
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Key Takeaways
  • Largest sector: Retail Trade employs 1,504 workers (19.3% of tracked sectors), at an average wage of $32,291.
  • Economic scale: Regional GDP of $1.5B (2024).
  • Wage stratification: Construction averages $80,645 while Accommodation and Food Services averages $17,956, a 4.5x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Printing and Related Support Activities
10.28x
243
Machinery Manufacturing
6.65x
496
Gasoline Stations and Fuel Dealers
4.84x
348
Heavy and Civil Engineering Construction
4.01x
326
Plastics and Rubber Products Manufacturing
3.60x
173
Nursing and Residential Care Facilities
2.42x
569
Health and Personal Care Retailers
1.98x
144
Truck Transportation
1.80x
183
Specialty Trade Contractors
1.72x
615
1.67x
2,586

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Goods-Producing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
2,586
Cluster Employment
1.67x
Peak LQ
Concentrated Sub-Sectors
Printing and Related Support Activities
10.28x 243
Machinery Manufacturing
6.65x 496
Gasoline Stations and Fuel Dealers
4.84x 348
Heavy and Civil Engineering Construction
4.01x 326
Plastics and Rubber Products Manufacturing
3.60x 173
Nursing and Residential Care Facilities
2.42x 569
Health and Personal Care Retailers
1.98x 144
Truck Transportation
1.80x 183
Specialty Trade Contractors
1.72x 615
1.67x 2,586

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.31x
Educational Services
68 employed
0.36x
Insurance Carriers and Related Activities
64 employed
0.43x
Management of Companies and Enterprises
76 employed
Key Takeaways
  • Top specialization: Printing and Related Support Activities concentrates at 10.28x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Jasper County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$186,300
Median Home Value vs 2019
$836
Rent/Mo
72.3%
Owner-Occ
7.6%
Vacancy
2.6x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$784/mo
1 Bedroom
$789/mo
2 Bedroom
$1,008/mo
3 Bedroom
$1,348/mo
4 Bedroom
$1,372/mo
30% of monthly median household income (~$1,783/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Affordable market: Home value to income ratio of 2.6x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
  • High home ownership: 72.3% owner-occupied; rental supply may be tight for incoming workers.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,783/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
22,097
Working Age (18-64) vs 2019
Mean Commute 3 min below national avg
23.3 min
Work From Home vs 15.1% national
10.6%
Prime-Age Employed (25-54)
78%
of prime-age population
Labor force participation rate: 64.2% of working-age population (18-64) 64% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
20%
HS Diploma+
94%
Regional / Statewide Institutions
Total credentials awarded
28,295/yr
University of Iowa 9,271/yr
Iowa State University 8,469/yr
Des Moines Area Community College 4,028/yr
University of Northern Iowa 2,755/yr
Kirkwood Community College 2,365/yr
Iowa Western Community College 1,407/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
23.1%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
35.6%
Service
15.5%
Sales & Office
18.4%
Construction / Maint.
10.1%
Production / Transport
20.4%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 17,885 employed workers.
Key Takeaways
  • Succession risk is real: 23.1% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 21,768 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Jasper County shows strong potential for printing and related support activities attraction, with a 10.28x concentration and 243 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 23.1% of the working-age population within 10 years of retirement age.

The interconnected base across printing and related support activities, machinery manufacturing, and gasoline stations and fuel dealers creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Jasper County, Iowa, from federal data sources.

What is the population of Jasper County, Iowa?

37,954 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Jasper County, Iowa?

$71,311 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Jasper County, Iowa?

3.6% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Jasper County, Iowa?

$1.5B (U.S. Bureau of Economic Analysis, CAGDP1).