ExecutivePulse
Official Federal Data

Wright County, Iowa

FIPS 19197 · Population 12,791
9 Sources Updated June 22, 2026
$67,190
Median Income
$80,734 national
2.9%
Unemployment
4% national
$1.2B
GDP
24.9%
Bachelor's+
35.7% national
Small population: 12,791 residents. These figures come from the U.S. Census Bureau’s American Community Survey 5-year estimates, which carry a wide margin of error for places under 20,000 people. Read each value as an approximate range, and treat year-over-year changes as indicative rather than exact. A small shift can reflect survey sampling, not a real change on the ground.

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$67,190
Per Capita
$39,059
Mean Household
$94,511
Poverty Rate
16.8% approx.
Median Income Comparison
Wright County$67,190
Iowa$75,059
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 22.1% (2,827 residents) 55-64: 13.1% (1,674 residents) 35-54: 19.1% (2,442 residents) 18-34: 19.7% (2,519 residents) Under 18: 26% (3,329 residents) 39 Median Age
Cohorts
Under 18 · 26%
18-34 · 19.7%
35-54 · 19.1%
55-64 · 13.1%
65+ · 22.1%
Race & Ethnicity
White77%
Black or African American0.4%
Asian0.5%
Hispanic or Latino(any race)19.9%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
91.7%
High School+
National: 89.6%
▲ +2.1 pts
24.9%
Bachelor's+
National: 35.7%
▼ 10.8 pts
6.5%
Graduate+
National: 14.1%
▼ 7.6 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
12,791
Population
5,909
Labor Force
Employed
5,800
Unemployment Rate BLS LAUS 2025 annual
2.9% ▲ +0.4 pts YoY
Mean Commute 6 min below national avg
20.2 min
Work From Home vs 15.1% national
7.9%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 16.8%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 10.8 pts, relevant for advanced-services attraction strategy.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$1.2B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Wright County, Iowa, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Manufacturing
1,587 48.7%
$70,502
2Retail Trade
430 13.2%
$24,746
3Wholesale Trade
383 11.8%
$83,372
4Accommodation and Food Services
242 7.4%
$15,724
5Construction
182 5.6%
$55,867
6Finance and Insurance
148 4.5%
$81,575
7Administrative and Support and Waste Management
84 2.6%
$49,940
8Other Services (except Public Administration)
84 2.6%
$44,901
9Professional, Scientific, and Technical Services
73 2.2%
$63,214
10Management of Companies and Enterprises
46 1.4%
$141,900
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Key Takeaways
  • Largest sector: Manufacturing employs 1,587 workers (48.7% of tracked sectors), at an average wage of $70,502.
  • Economic scale: Regional GDP of $1.2B (2024).
  • Wage stratification: Management of Companies and Enterprises averages $141,900 while Accommodation and Food Services averages $15,724, a 9.0x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Animal Production and Aquaculture
58.19x
639
Merchant Wholesalers, Nondurable Goods
3.45x
308
2.87x
2,644
Nursing and Residential Care Facilities
1.52x
212

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Goods-Producing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
2,644
Cluster Employment
2.87x
Peak LQ
Concentrated Sub-Sectors
Animal Production and Aquaculture
58.19x 639
Merchant Wholesalers, Nondurable Goods
3.45x 308
2.87x 2,644
Nursing and Residential Care Facilities
1.52x 212

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.17x
Professional, Scientific, and Technical Services
73 employed
Key Takeaways
  • Top specialization: Animal Production and Aquaculture concentrates at 58.19x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 4 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Wright County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$119,600
Median Home Value vs 2019
$790
Rent/Mo
77%
Owner-Occ
14.7%
Vacancy
1.8x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$682/mo
1 Bedroom
$700/mo
2 Bedroom
$919/mo
3 Bedroom
$1,102/mo
4 Bedroom
$1,217/mo
30% of monthly median household income (~$1,680/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Affordable market: Home value to income ratio of 1.8x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
  • High home ownership: 77% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 14.7% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,680/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
6,635
Working Age (18-64) vs 2019
Mean Commute 6 min below national avg
20.2 min
Work From Home vs 15.1% national
7.9%
Prime-Age Employed (25-54)
84.3%
of prime-age population
Labor force participation rate: 62.4% of working-age population (18-64) 62% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
24.9%
HS Diploma+
91.7%
Regional / Statewide Institutions
Total credentials awarded
28,295/yr
University of Iowa 9,271/yr
Iowa State University 8,469/yr
Des Moines Area Community College 4,028/yr
University of Northern Iowa 2,755/yr
Kirkwood Community College 2,365/yr
Iowa Western Community College 1,407/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
25.2%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
37.3%
Service
12%
Sales & Office
17.3%
Construction / Maint.
15.8%
Production / Transport
17.6%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 5,800 employed workers.
Key Takeaways
  • Succession risk is real: 25.2% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Short commutes: 20.2-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 21,768 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Wright County shows strong potential for animal production and aquaculture attraction, with a 58.19x concentration and 639 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 25.2% of the working-age population within 10 years of retirement age.

The interconnected base across animal production and aquaculture, merchant wholesalers, nondurable goods, and creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Wright County, Iowa, from federal data sources.

What is the population of Wright County, Iowa?

12,791 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Wright County, Iowa?

$67,190 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Wright County, Iowa?

2.9% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Wright County, Iowa?

$1.2B (U.S. Bureau of Economic Analysis, CAGDP1).