ExecutivePulse
Official Federal Data

Guthrie County, Iowa

FIPS 19077 · Des Moines-West Des Moines, IA · Population 10,688
9 Sources Updated June 22, 2026
$77,711
Median Income
$80,734 national
3.5%
Unemployment
4% national
$753M
GDP
25%
Bachelor's+
35.7% national
Small population: 10,688 residents. These figures come from the U.S. Census Bureau’s American Community Survey 5-year estimates, which carry a wide margin of error for places under 20,000 people. Read each value as an approximate range, and treat year-over-year changes as indicative rather than exact. A small shift can reflect survey sampling, not a real change on the ground.

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$77,711
Per Capita
$43,480
Mean Household
$100,744
Poverty Rate
9.9% approx.
Median Income Comparison
Guthrie County$77,711
Iowa$75,059
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 24.2% (2,591 residents) 55-64: 15.2% (1,625 residents) 35-54: 23.4% (2,497 residents) 18-34: 16% (1,706 residents) Under 18: 21.2% (2,269 residents) 47 Median Age
Cohorts
Under 18 · 21.2%
18-34 · 16%
35-54 · 23.4%
55-64 · 15.2%
65+ · 24.2%
Race & Ethnicity
White92.9%
Black or African American0.6%
Asian0.5%
Hispanic or Latino(any race)3.1%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
95.9%
High School+
National: 89.6%
▲ +6.3 pts
25%
Bachelor's+
National: 35.7%
▼ 10.7 pts
8%
Graduate+
National: 14.1%
▼ 6.1 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
10,688
Population
5,472
Labor Force
Employed
5,288
Unemployment Rate BLS LAUS 2025 annual
3.5% ▲ +0.5 pts YoY
Mean Commute 1 min above national avg
27.1 min
Work From Home vs 15.1% national
11.8%
Key Takeaways
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 10.7 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 47 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$753M
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Guthrie County, Iowa, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
295 19.7%
$29,943
2Construction
228 15.2%
$67,855
3Agriculture, Forestry, Fishing and Hunting
222 14.8%
$52,177
4Manufacturing
206 13.8%
$68,429
5Finance and Insurance
153 10.2%
$77,602
6Professional, Scientific, and Technical Services
129 8.6%
$121,556
7Other Services (except Public Administration)
107 7.1%
$53,156
8Wholesale Trade
76 5.1%
$73,524
9Information
43 2.9%
$73,576
10Administrative and Support and Waste Management
39 2.6%
$45,800
Track industry shifts with AI

ExecutivePulse monitors WARN notices, BLS changes, and SEC filings for your top employers.

Learn More
Key Takeaways
  • Largest sector: Retail Trade employs 295 workers (19.7% of tracked sectors), at an average wage of $29,943.
  • Economic scale: Regional GDP of $753M (2024).
  • Wage stratification: Professional, Scientific, and Technical Services averages $121,556 while Retail Trade averages $29,943, a 4.1x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
Seeing a change here?

EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.

Get Deeper Trends

Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Nursing and Residential Care Facilities
4.15x
294
Repair and Maintenance
1.62x
49
Religious, Grantmaking, Civic, Professional Orgs
1.52x
45

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Health Care & Social Assistance Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
294
Cluster Employment
4.15x
Peak LQ
Concentrated Sub-Sectors
Nursing and Residential Care Facilities
4.15x 294
Repair and Maintenance
1.62x 49
Religious, Grantmaking, Civic, Professional Orgs
1.52x 45

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
Key Takeaways
  • Top specialization: Nursing and Residential Care Facilities concentrates at 4.15x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
  • Cluster depth: 3 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
Source: BLS QCEW sub-sector Location Quotients.
Guthrie County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$180,100
Median Home Value vs 2019
$845
Rent/Mo
84%
Owner-Occ
20.8%
Vacancy
2.3x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$1,063/mo
1 Bedroom
$1,109/mo
2 Bedroom
$1,318/mo
3 Bedroom
$1,794/mo
4 Bedroom
$1,841/mo
30% of monthly median household income (~$1,943/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Affordable market: Home value to income ratio of 2.3x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
  • High home ownership: 84% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 20.8% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,943/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
5,828
Working Age (18-64) vs 2019
Mean Commute 1 min above national avg
27.1 min
Work From Home vs 15.1% national
11.8%
Prime-Age Employed (25-54)
86.4%
of prime-age population
Labor force participation rate: 65% of working-age population (18-64) 65% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
25%
HS Diploma+
95.9%
Regional / Statewide Institutions
Total credentials awarded
28,295/yr
University of Iowa 9,271/yr
Iowa State University 8,469/yr
Des Moines Area Community College 4,028/yr
University of Northern Iowa 2,755/yr
Kirkwood Community College 2,365/yr
Iowa Western Community College 1,407/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
27.9%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
39.3%
Service
13.7%
Sales & Office
21.3%
Construction / Maint.
13.8%
Production / Transport
11.9%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 5,288 employed workers.
Key Takeaways
  • Succession risk is real: 27.9% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 21,768 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Guthrie County shows meaningful potential for nursing and residential care facilities attraction, with a 4.15x concentration and 294 jobs in this sub-sector. Near-term succession risk is elevated, with 27.9% of the working-age population within 10 years of retirement age.

The interconnected base across nursing and residential care facilities, repair and maintenance, and religious, grantmaking, civic, professional orgs creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

Take it further

AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.

Managed Services: Prefer to hand it off? Our team delivers the analysis and consulting for you.

Schedule a Demo
Available as premium offerings.

Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Guthrie County, Iowa, from federal data sources.

What is the population of Guthrie County, Iowa?

10,688 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Guthrie County, Iowa?

$77,711 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Guthrie County, Iowa?

3.5% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Guthrie County, Iowa?

$753M (U.S. Bureau of Economic Analysis, CAGDP1).