ExecutivePulse
Official Federal Data

Shelby County, Iowa

FIPS 19165 · Population 11,778
9 Sources Updated June 22, 2026
$72,738
Median Income
$80,734 national
2.8%
Unemployment
4% national
$1.1B
GDP
24.1%
Bachelor's+
35.7% national
Small population: 11,778 residents. These figures come from the U.S. Census Bureau’s American Community Survey 5-year estimates, which carry a wide margin of error for places under 20,000 people. Read each value as an approximate range, and treat year-over-year changes as indicative rather than exact. A small shift can reflect survey sampling, not a real change on the ground.

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$72,738
Per Capita
$40,510
Mean Household
$97,055
Poverty Rate
7.6% approx.
Median Income Comparison
Shelby County$72,738
Iowa$75,059
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 23.1% (2,724 residents) 55-64: 15% (1,768 residents) 35-54: 21.8% (2,562 residents) 18-34: 17.2% (2,025 residents) Under 18: 22.9% (2,699 residents) 44 Median Age
Cohorts
Under 18 · 22.9%
18-34 · 17.2%
35-54 · 21.8%
55-64 · 15%
65+ · 23.1%
Race & Ethnicity
White92.2%
Black or African American0.3%
Asian0.5%
Hispanic or Latino(any race)4.4%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
95.3%
High School+
National: 89.6%
▲ +5.7 pts
24.1%
Bachelor's+
National: 35.7%
▼ 11.6 pts
8.3%
Graduate+
National: 14.1%
▼ 5.8 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
11,778
Population
5,901
Labor Force
Employed
5,711
Unemployment Rate BLS LAUS 2025 annual
2.8% ▲ +0.2 pts YoY
Mean Commute 8 min below national avg
18.5 min
Work From Home vs 15.1% national
12.8%
Key Takeaways
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 11.6 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 44 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$1.1B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Shelby County, Iowa, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Transportation and Warehousing
874 26.0%
$61,405
2Manufacturing
762 22.6%
$61,971
3Retail Trade
451 13.4%
$31,594
4Accommodation and Food Services
330 9.8%
$14,239
5Finance and Insurance
248 7.4%
$77,342
6Construction
244 7.2%
$69,900
7Agriculture, Forestry, Fishing and Hunting
143 4.2%
$56,964
8Professional, Scientific, and Technical Services
122 3.6%
$69,233
9Information
103 3.1%
$71,987
10Administrative and Support and Waste Management
90 2.7%
$47,631
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Key Takeaways
  • Largest sector: Transportation and Warehousing employs 874 workers (26% of tracked sectors), at an average wage of $61,405.
  • Economic scale: Regional GDP of $1.1B (2024).
  • Wage stratification: Finance and Insurance averages $77,342 while Accommodation and Food Services averages $14,239, a 5.4x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Food Manufacturing
7.66x
483
Truck Transportation
4.44x
233
Merchant Wholesalers, Nondurable Goods
2.76x
215
Machinery Manufacturing
2.64x
102
Crop Production
2.18x
41
Nursing and Residential Care Facilities
1.98x
241
Credit Intermediation and Related Activities
1.58x
144
Gasoline Stations and Fuel Dealers
1.56x
58

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Manufacturing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
585
Cluster Employment
7.66x
Peak LQ
Concentrated Sub-Sectors
Food Manufacturing
7.66x 483
Truck Transportation
4.44x 233
Merchant Wholesalers, Nondurable Goods
2.76x 215
Machinery Manufacturing
2.64x 102
Crop Production
2.18x 41
Nursing and Residential Care Facilities
1.98x 241
Credit Intermediation and Related Activities
1.58x 144
Gasoline Stations and Fuel Dealers
1.56x 58

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.32x
Professional, Scientific, and Technical Services
122 employed
0.39x
Specialty Trade Contractors
72 employed
0.47x
General Merchandise Retailers
54 employed
Key Takeaways
  • Top specialization: Food Manufacturing concentrates at 7.66x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 8 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 6 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Shelby County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$164,000
Median Home Value vs 2019
$783
Rent/Mo
77.8%
Owner-Occ
10.3%
Vacancy
2.3x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$682/mo
1 Bedroom
$838/mo
2 Bedroom
$919/mo
3 Bedroom
$1,278/mo
4 Bedroom
$1,309/mo
30% of monthly median household income (~$1,818/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Affordable market: Home value to income ratio of 2.3x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
  • High home ownership: 77.8% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 10.3% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,818/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
6,355
Working Age (18-64) vs 2019
Mean Commute 8 min below national avg
18.5 min
Work From Home vs 15.1% national
12.8%
Prime-Age Employed (25-54)
84.5%
of prime-age population
Labor force participation rate: 65% of working-age population (18-64) 65% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
24.1%
HS Diploma+
95.3%
Regional / Statewide Institutions
Total credentials awarded
28,295/yr
University of Iowa 9,271/yr
Iowa State University 8,469/yr
Des Moines Area Community College 4,028/yr
University of Northern Iowa 2,755/yr
Kirkwood Community College 2,365/yr
Iowa Western Community College 1,407/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
27.8%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
37.9%
Service
12.7%
Sales & Office
20.4%
Construction / Maint.
9.3%
Production / Transport
19.7%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 5,711 employed workers.
Key Takeaways
  • Succession risk is real: 27.8% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Short commutes: 18.5-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 21,768 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Shelby County shows strong potential for food manufacturing attraction, with a 7.66x concentration and 483 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 27.8% of the working-age population within 10 years of retirement age.

The interconnected base across food manufacturing, truck transportation, and merchant wholesalers, nondurable goods creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Shelby County, Iowa, from federal data sources.

What is the population of Shelby County, Iowa?

11,778 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Shelby County, Iowa?

$72,738 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Shelby County, Iowa?

2.8% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Shelby County, Iowa?

$1.1B (U.S. Bureau of Economic Analysis, CAGDP1).