Michigan
County Map
Click a county to view its economic profile
Demographics & Population
Census Bureau American Community Survey 2024 · 5-Year Estimates
Household Income
Age & Race / Ethnicity
Educational Attainment
Employment Overview
- Broadly in line with U.S. norms across income, poverty, education, and age.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest sector: Health Care and Social Assistance employs 640,725 workers (19.4% of the tracked sectors), at an average wage of $64,950.
- Economic scale: State GDP of $702.5B (2024).
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Attraction Opportunities - Below-Average Industries
- Top specialization: Transportation Equipment Manufacturing concentrates at 3.54x the national norm, strong concentration that anchors the local economy.
- Cluster depth: 8 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base across the state.
- Attraction whitespace: 7 sub-sectors register LQ < 0.5, candidates for diversification or recruitment.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
HUD Fair Market Rents (Statewide)
- In line with national: Home value to income ratio of 3.2x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- High home ownership: 73.2% owner-occupied; rental supply may be tight for incoming workers.
- Elevated vacancy: 11.8% vacancy rate; potential redevelopment opportunity.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Succession risk is real: 22.6% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
County Profiles
83 counties in Michigan
AI Insights
AI-assisted analysis, drawn from 6 federal data sources
Michigan shows meaningful potential for transportation equipment manufacturing attraction, with a 3.54x concentration and 174,068 jobs in this sub-sector. Near-term succession risk is elevated, with 22.6% of the working-age population within 10 years of retirement age.
Cluster depth across transportation equipment manufacturing, machinery manufacturing, and creates supply-chain attraction leverage, a structural advantage for industrial recruitment.
Industry Shift Analysis
Prospect Match Scores
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Schedule a DemoData Sources
Updated from official federal government data.
Frequently Asked Questions
Key economic and demographic figures for Michigan, from federal data sources.
What is the population of Michigan?
10,077,761 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Michigan?
$72,875 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in Michigan?
4.7% (2024 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Michigan?
$702.5B (BEA SAGDP (state GDP)).
