ExecutivePulse
Official Federal Data

Emmet County, Michigan

FIPS 26047 · Petoskey, MI · Population 34,125
9 Sources Updated June 22, 2026
$78,112
Median Income
$80,734 national
6.2%
Unemployment
4% national
$2.6B
GDP
41.6%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$78,112
Per Capita
$48,447
Mean Household
$109,768
Poverty Rate
8.5%
Median Income Comparison
Emmet County$78,112
Michigan$72,875
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 25% (8,521 residents) 55-64: 15.2% (5,181 residents) 35-54: 23.4% (7,979 residents) 18-34: 18.3% (6,256 residents) Under 18: 18.1% (6,188 residents) 47 Median Age
Cohorts
Under 18 · 18.1%
18-34 · 18.3%
35-54 · 23.4%
55-64 · 15.2%
65+ · 25%
Race & Ethnicity
White89.6%
Black or African American0.6%
Asian0.5%
Hispanic or Latino(any race)2.1%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
96.3%
High School+
National: 89.6%
▲ +6.7 pts
41.6%
Bachelor's+
National: 35.7%
▲ +5.9 pts
17.7%
Graduate+
National: 14.1%
▲ +3.6 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
34,125
Population
17,446
Labor Force
Employed
16,778
Unemployment Rate BLS LAUS 2025 annual
6.2% ▲ +0.5 pts YoY
Mean Commute 6 min below national avg
19.9 min
Work From Home vs 15.1% national
10.7%
Key Takeaways
  • Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 5.9 pts, supports knowledge-economy and tech attraction.
  • Aging population: Median age of 47 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$2.6B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Emmet County, Michigan, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
2,928 20.9%
$44,966
2Health Care and Social Assistance
2,753 19.6%
$76,428
3Accommodation and Food Services
2,413 17.2%
$37,124
4Manufacturing
1,577 11.2%
$76,814
5Construction
1,558 11.1%
$65,098
6Administrative and Support and Waste Management
892 6.4%
$53,729
7Other Services (except Public Administration)
733 5.2%
$44,795
8Arts, Entertainment, and Recreation
618 4.4%
$43,584
9Finance and Insurance
321 2.3%
$93,467
10Real Estate and Rental and Leasing
233 1.7%
$56,745
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Key Takeaways
  • Largest sector: Retail Trade employs 2,928 workers (20.9% of tracked sectors), at an average wage of $44,966.
  • Economic scale: Regional GDP of $2.6B (2024).
  • Wage stratification: Finance and Insurance averages $93,467 while Accommodation and Food Services averages $37,124, a 2.5x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Accommodation
4.17x
918
Beverage and Tobacco Product Manufacturing
3.75x
141
Building Material and Garden Supply Retailers
3.53x
555
Construction of Buildings
3.16x
673
Amusement, Gambling, and Recreation Industries
2.49x
545
2.29x
60
Motor Vehicle and Parts Dealers
1.92x
450
Furniture, Home Furnishings, and Other Retailers
1.88x
166
Religious, Grantmaking, Civic, Professional Orgs
1.80x
295
General Merchandise Retailers
1.73x
642

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
1,813
Cluster Employment
3.53x
Peak LQ
Concentrated Sub-Sectors
Accommodation
4.17x 918
Beverage and Tobacco Product Manufacturing
3.75x 141
Building Material and Garden Supply Retailers
3.53x 555
Construction of Buildings
3.16x 673
Amusement, Gambling, and Recreation Industries
2.49x 545
2.29x 60
Motor Vehicle and Parts Dealers
1.92x 450
Furniture, Home Furnishings, and Other Retailers
1.88x 166
Religious, Grantmaking, Civic, Professional Orgs
1.80x 295
General Merchandise Retailers
1.73x 642

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.23x
Insurance Carriers and Related Activities
68 employed
0.24x
Educational Services
89 employed
0.30x
Merchant Wholesalers, Durable Goods
117 employed
0.49x
Social Assistance
280 employed
Key Takeaways
  • Top specialization: Accommodation concentrates at 4.17x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Emmet County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$315,700
Median Home Value vs 2019
$1,112
Rent/Mo
77%
Owner-Occ
30.9%
Vacancy
4.0x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$863/mo
1 Bedroom
$941/mo
2 Bedroom
$1,235/mo
3 Bedroom
$1,481/mo
4 Bedroom
$1,635/mo
30% of monthly median household income (~$1,953/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 4.0x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 77% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 30.9% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,953/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
19,416
Working Age (18-64) vs 2019
Mean Commute 6 min below national avg
19.9 min
Work From Home vs 15.1% national
10.7%
Prime-Age Employed (25-54)
83.7%
of prime-age population
Labor force participation rate: 62.4% of working-age population (18-64) 62% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
41.6%
HS Diploma+
96.3%
Regional / Statewide Institutions
Total credentials awarded
52,294/yr
University of Michigan-Ann Arbor 15,687/yr
Michigan State University 13,090/yr
Wayne State University 7,003/yr
Grand Valley State University 6,722/yr
Western Michigan University 5,086/yr
Oakland University 4,706/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
26.7%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
39.3%
Service
18.8%
Sales & Office
20.8%
Construction / Maint.
11.1%
Production / Transport
10%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 16,778 employed workers.
Key Takeaways
  • Succession risk is real: 26.7% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Short commutes: 19.9-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 35,780 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Emmet County shows meaningful potential for accommodation attraction, with a 4.17x concentration and 918 jobs in this sub-sector. Near-term succession risk is elevated, with 26.7% of the working-age population within 10 years of retirement age.

The interconnected base across accommodation, beverage and tobacco product manufacturing, and building material and garden supply retailers creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Emmet County, Michigan, from federal data sources.

What is the population of Emmet County, Michigan?

34,125 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Emmet County, Michigan?

$78,112 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Emmet County, Michigan?

6.2% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Emmet County, Michigan?

$2.6B (U.S. Bureau of Economic Analysis, CAGDP1).