ExecutivePulse
Official Federal Data

Leelanau County, Michigan

FIPS 26089 · Traverse City, MI · Population 22,734
9 Sources Updated June 22, 2026
$99,422
Median Income
$80,734 national
4.7%
Unemployment
4% national
$1.1B
GDP
51.8%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$99,422
Per Capita
$57,553
Mean Household
$136,818
Poverty Rate
6.5%
Median Income Comparison
Leelanau County$99,422
Michigan$72,875
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 33.8% (7,673 residents) 55-64: 17.2% (3,902 residents) 35-54: 20.5% (4,671 residents) 18-34: 13.1% (2,988 residents) Under 18: 15.4% (3,500 residents) 56 Median Age
Cohorts
Under 18 · 15.4%
18-34 · 13.1%
35-54 · 20.5%
55-64 · 17.2%
65+ · 33.8%
Race & Ethnicity
White89.8%
Black or African American0.7%
Asian0.5%
Hispanic or Latino(any race)4.3%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
97.1%
High School+
National: 89.6%
▲ +7.5 pts
51.8%
Bachelor's+
National: 35.7%
▲ +16.1 pts
21.5%
Graduate+
National: 14.1%
▲ +7.4 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
22,734
Population
9,986
Labor Force
Employed
9,627
Unemployment Rate BLS LAUS 2025 annual
4.7% ▲ +0.3 pts YoY
Mean Commute 3 min below national avg
23.6 min
Work From Home vs 15.1% national
15.9%
Key Takeaways
  • Income premium: Households earn well above the national median, supporting strong retail and housing markets.
  • Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 16.1 pts, supports knowledge-economy and tech attraction.
  • Aging population: Median age of 56 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$1.1B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Leelanau County, Michigan, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Accommodation and Food Services
990 23.0%
$35,634
2Retail Trade
583 13.5%
$31,811
3Health Care and Social Assistance
563 13.1%
$77,252
4Manufacturing
541 12.6%
$43,510
5Construction
540 12.5%
$61,165
6Wholesale Trade
304 7.1%
$51,130
7Administrative and Support and Waste Management
271 6.3%
$51,030
8Other Services (except Public Administration)
232 5.4%
$45,823
9Arts, Entertainment, and Recreation
161 3.7%
$39,815
10Real Estate and Rental and Leasing
120 2.8%
$39,384
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Key Takeaways
  • Largest sector: Accommodation and Food Services employs 990 workers (23% of tracked sectors), at an average wage of $35,634.
  • Economic scale: Regional GDP of $1.1B (2024).
  • Wage stratification: Health Care and Social Assistance averages $77,252 while Retail Trade averages $31,811, a 2.4x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Beverage and Tobacco Product Manufacturing
17.92x
278
Crop Production
5.96x
149
Museums, Historical Sites, and Similar
4.70x
40
4.45x
48
Construction of Buildings
3.27x
287
Furniture and Related Product Manufacturing
2.79x
44
Accommodation
2.03x
184
Food Manufacturing
1.91x
160
Food and Beverage Retailers
1.70x
260
Nursing and Residential Care Facilities
1.52x
246

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Manufacturing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
482
Cluster Employment
17.92x
Peak LQ
Concentrated Sub-Sectors
Beverage and Tobacco Product Manufacturing
17.92x 278
Crop Production
5.96x 149
Museums, Historical Sites, and Similar
4.70x 40
4.45x 48
Construction of Buildings
3.27x 287
Furniture and Related Product Manufacturing
2.79x 44
Accommodation
2.03x 184
Food Manufacturing
1.91x 160
Food and Beverage Retailers
1.70x 260
Nursing and Residential Care Facilities
1.52x 246

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.29x
Social Assistance
69 employed
Key Takeaways
  • Top specialization: Beverage and Tobacco Product Manufacturing concentrates at 17.92x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 6 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Leelanau County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$458,400
Median Home Value vs 2019
$1,228
Rent/Mo
91.6%
Owner-Occ
38.8%
Vacancy
4.6x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$1,106/mo
1 Bedroom
$1,366/mo
2 Bedroom
$1,497/mo
3 Bedroom
$1,795/mo
4 Bedroom
$1,982/mo
30% of monthly median household income (~$2,486/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 4.6x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 91.6% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 38.8% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$2,486/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
11,561
Working Age (18-64) vs 2019
Mean Commute 3 min below national avg
23.6 min
Work From Home vs 15.1% national
15.9%
Prime-Age Employed (25-54)
80.3%
of prime-age population
Labor force participation rate: 51.9% of working-age population (18-64) 52% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
51.8%
HS Diploma+
97.1%
Regional / Statewide Institutions
Total credentials awarded
52,294/yr
University of Michigan-Ann Arbor 15,687/yr
Michigan State University 13,090/yr
Wayne State University 7,003/yr
Grand Valley State University 6,722/yr
Western Michigan University 5,086/yr
Oakland University 4,706/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
33.8%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
48.1%
Service
16%
Sales & Office
17.4%
Construction / Maint.
9.7%
Production / Transport
8.9%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 9,627 employed workers.
Key Takeaways
  • Succession risk is real: 33.8% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 51.9% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 35,780 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Leelanau County shows strong potential for beverage and tobacco product manufacturing attraction, with a 17.92x concentration and 278 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 33.8% of the working-age population within 10 years of retirement age.

The interconnected base across beverage and tobacco product manufacturing, crop production, and museums, historical sites, and similar creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Leelanau County, Michigan, from federal data sources.

What is the population of Leelanau County, Michigan?

22,734 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Leelanau County, Michigan?

$99,422 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Leelanau County, Michigan?

4.7% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Leelanau County, Michigan?

$1.1B (U.S. Bureau of Economic Analysis, CAGDP1).