ExecutivePulse
Official Federal Data

Grand Traverse County, Michigan

FIPS 26055 · Traverse City, MI · Population 96,166
9 Sources Updated June 22, 2026
$81,647
Median Income
$80,734 national
4.1%
Unemployment
4% national
$7.5B
GDP
40.6%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$81,647
Per Capita
$45,034
Mean Household
$105,300
Poverty Rate
9.6%
Median Income Comparison
Grand Traverse County$81,647
Michigan$72,875
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 22% (21,109 residents) 55-64: 14.4% (13,875 residents) 35-54: 24.6% (23,677 residents) 18-34: 19.6% (18,816 residents) Under 18: 19.4% (18,689 residents) 44 Median Age
Cohorts
Under 18 · 19.4%
18-34 · 19.6%
35-54 · 24.6%
55-64 · 14.4%
65+ · 22%
Race & Ethnicity
White91.7%
Black or African American0.8%
Asian0.7%
Hispanic or Latino(any race)3.4%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
95.7%
High School+
National: 89.6%
▲ +6.1 pts
40.6%
Bachelor's+
National: 35.7%
▲ +4.9 pts
16.8%
Graduate+
National: 14.1%
▲ +2.7 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
96,166
Population
50,944
Labor Force
Employed
48,850
Unemployment Rate BLS LAUS 2025 annual
4.1% ▲ +0.2 pts YoY
Mean Commute 6 min below national avg
20.6 min
Work From Home vs 15.1% national
15.2%
Key Takeaways
  • Aging population: Median age of 44 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$7.5B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Grand Traverse County, Michigan, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Health Care and Social Assistance
11,318 27.1%
$72,411
2Retail Trade
7,165 17.1%
$40,555
3Accommodation and Food Services
6,339 15.2%
$30,405
4Manufacturing
4,658 11.1%
$69,346
5Construction
3,247 7.8%
$71,179
6Finance and Insurance
2,338 5.6%
$102,511
7Professional, Scientific, and Technical Services
2,017 4.8%
$83,412
8Other Services (except Public Administration)
1,807 4.3%
$51,352
9Administrative and Support and Waste Management
1,485 3.6%
$51,988
10Wholesale Trade
1,411 3.4%
$72,833
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Key Takeaways
  • Largest sector: Health Care and Social Assistance employs 11,318 workers (27.1% of tracked sectors), at an average wage of $72,411.
  • Economic scale: Regional GDP of $7.5B (2024).
  • Wage stratification: Finance and Insurance averages $102,511 while Accommodation and Food Services averages $30,405, a 3.4x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Textile Product Mills
12.56x
391
Beverage and Tobacco Product Manufacturing
3.63x
400
2.45x
188
Building Material and Garden Supply Retailers
2.05x
940
Accommodation
1.90x
1,225
Machinery Manufacturing
1.79x
654
Fabricated Metal Product Manufacturing
1.72x
821
Scenic and Sightseeing Transportation
1.68x
17
Miscellaneous Manufacturing
1.66x
340
Furniture, Home Furnishings, and Other Retailers
1.66x
428

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Manufacturing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
2,606
Cluster Employment
12.56x
Peak LQ
Concentrated Sub-Sectors
Textile Product Mills
12.56x 391
Beverage and Tobacco Product Manufacturing
3.63x 400
2.45x 188
Building Material and Garden Supply Retailers
2.05x 940
Accommodation
1.90x 1,225
Machinery Manufacturing
1.79x 654
Fabricated Metal Product Manufacturing
1.72x 821
Scenic and Sightseeing Transportation
1.68x 17
Miscellaneous Manufacturing
1.66x 340
Furniture, Home Furnishings, and Other Retailers
1.66x 428

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.21x
Truck Transportation
103 employed
0.25x
Warehousing and Storage
161 employed
0.31x
Publishing Industries and Telecommunications
92 employed
0.38x
Wholesale Trade Agents and Brokers
56 employed
0.46x
Computer and Electronic Product Manufacturing
153 employed
0.47x
Waste Management and Remediation Services
82 employed
Key Takeaways
  • Top specialization: Textile Product Mills concentrates at 12.56x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Grand Traverse County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$339,400
Median Home Value vs 2019
$1,288
Rent/Mo
77.2%
Owner-Occ
14.3%
Vacancy
4.2x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$1,136/mo
1 Bedroom
$1,143/mo
2 Bedroom
$1,357/mo
3 Bedroom
$1,747/mo
4 Bedroom
$1,797/mo
30% of monthly median household income (~$2,041/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 4.2x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 77.2% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 14.3% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$2,041/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
56,368
Working Age (18-64) vs 2019
Mean Commute 6 min below national avg
20.6 min
Work From Home vs 15.1% national
15.2%
Prime-Age Employed (25-54)
86%
of prime-age population
Labor force participation rate: 65.8% of working-age population (18-64) 66% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
40.6%
HS Diploma+
95.7%
Regional / Statewide Institutions
Total credentials awarded
52,294/yr
University of Michigan-Ann Arbor 15,687/yr
Michigan State University 13,090/yr
Wayne State University 7,003/yr
Grand Valley State University 6,722/yr
Western Michigan University 5,086/yr
Oakland University 4,706/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
24.6%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
42.7%
Service
16.7%
Sales & Office
19.7%
Construction / Maint.
8.9%
Production / Transport
11.9%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 48,850 employed workers.
Key Takeaways
  • Succession risk is real: 24.6% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Short commutes: 20.6-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 35,780 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Grand Traverse County shows strong potential for textile product mills attraction, with a 12.56x concentration and 391 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 24.6% of the working-age population within 10 years of retirement age.

The interconnected base across textile product mills, beverage and tobacco product manufacturing, and creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Grand Traverse County, Michigan, from federal data sources.

What is the population of Grand Traverse County, Michigan?

96,166 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Grand Traverse County, Michigan?

$81,647 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Grand Traverse County, Michigan?

4.1% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Grand Traverse County, Michigan?

$7.5B (U.S. Bureau of Economic Analysis, CAGDP1).