ExecutivePulse
Official Federal Data

Sanilac County, Michigan

FIPS 26151 · Population 40,462
9 Sources Updated June 22, 2026
$58,863
Median Income
$80,734 national
6.9%
Unemployment
4% national
$1.7B
GDP
16.5%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$58,863
Per Capita
$33,584
Mean Household
$77,878
Poverty Rate
15.3%
Median Income Comparison
Sanilac County$58,863
Michigan$72,875
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 23.2% (9,406 residents) 55-64: 15.6% (6,294 residents) 35-54: 22.6% (9,159 residents) 18-34: 17.6% (7,131 residents) Under 18: 20.9% (8,472 residents) 46 Median Age
Cohorts
Under 18 · 20.9%
18-34 · 17.6%
35-54 · 22.6%
55-64 · 15.6%
65+ · 23.2%
Race & Ethnicity
White93.3%
Black or African American0.4%
Asian0.3%
Hispanic or Latino(any race)4.3%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
90.6%
High School+
National: 89.6%
▲ +1.0 pts
16.5%
Bachelor's+
National: 35.7%
▼ 19.2 pts
6.2%
Graduate+
National: 14.1%
▼ 7.9 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
40,462
Population
18,140
Labor Force
Employed
17,053
Unemployment Rate BLS LAUS 2025 annual
6.9% ▲ +0.9 pts YoY
Mean Commute 2 min above national avg
28.6 min
Work From Home vs 15.1% national
8.1%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 15.3%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 19.2 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 46 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$1.7B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Sanilac County, Michigan, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Manufacturing
2,628 37.8%
$64,399
2Retail Trade
1,316 18.9%
$36,178
3Accommodation and Food Services
780 11.2%
$17,963
4Wholesale Trade
583 8.4%
$51,122
5Construction
438 6.3%
$58,612
6Other Services (except Public Administration)
332 4.8%
$38,546
7Finance and Insurance
324 4.7%
$89,802
8Professional, Scientific, and Technical Services
265 3.8%
$51,694
9Administrative and Support and Waste Management
156 2.2%
$29,225
10Information
136 2.0%
$52,421
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Key Takeaways
  • Largest sector: Manufacturing employs 2,628 workers (37.8% of tracked sectors), at an average wage of $64,399.
  • Economic scale: Regional GDP of $1.7B (2024).
  • Wage stratification: Finance and Insurance averages $89,802 while Accommodation and Food Services averages $17,963, a 5.0x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.

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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Fabricated Metal Product Manufacturing
12.82x
1,215
Animal Production and Aquaculture
11.26x
202
Plastics and Rubber Products Manufacturing
7.07x
329
Crop Production
5.07x
178
Food Manufacturing
4.67x
551
3.43x
52
Miscellaneous Manufacturing
2.96x
120
Web Search Portals, Libraries, and Archives
2.64x
31
Repair and Maintenance
2.40x
233
2.34x
3,526

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Goods-Producing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
3,526
Cluster Employment
2.34x
Peak LQ
Concentrated Sub-Sectors
Fabricated Metal Product Manufacturing
12.82x 1,215
Animal Production and Aquaculture
11.26x 202
Plastics and Rubber Products Manufacturing
7.07x 329
Crop Production
5.07x 178
Food Manufacturing
4.67x 551
3.43x 52
Miscellaneous Manufacturing
2.96x 120
Web Search Portals, Libraries, and Archives
2.64x 31
Repair and Maintenance
2.40x 233
2.34x 3,526

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.21x
Ambulatory Health Care Services
126 employed
0.26x
Administrative and Support Services
145 employed
0.37x
Professional, Scientific, and Technical Services
265 employed
Key Takeaways
  • Top specialization: Fabricated Metal Product Manufacturing concentrates at 12.82x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 7 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Sanilac County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$168,300
Median Home Value vs 2019
$807
Rent/Mo
82.6%
Owner-Occ
19.5%
Vacancy
2.9x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$671/mo
1 Bedroom
$742/mo
2 Bedroom
$973/mo
3 Bedroom
$1,253/mo
4 Bedroom
$1,316/mo
30% of monthly median household income (~$1,472/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Affordable market: Home value to income ratio of 2.9x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
  • High home ownership: 82.6% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 19.5% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,472/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
22,584
Working Age (18-64) vs 2019
Mean Commute 2 min above national avg
28.6 min
Work From Home vs 15.1% national
8.1%
Prime-Age Employed (25-54)
78.1%
of prime-age population
Labor force participation rate: 56.7% of working-age population (18-64) 57% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
16.5%
HS Diploma+
90.6%
Regional / Statewide Institutions
Total credentials awarded
52,294/yr
University of Michigan-Ann Arbor 15,687/yr
Michigan State University 13,090/yr
Wayne State University 7,003/yr
Grand Valley State University 6,722/yr
Western Michigan University 5,086/yr
Oakland University 4,706/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
27.9%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
30.7%
Service
14.8%
Sales & Office
18.3%
Construction / Maint.
16%
Production / Transport
20.2%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 17,053 employed workers.
Key Takeaways
  • Succession risk is real: 27.9% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 56.7% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 35,780 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Sanilac County shows strong potential for fabricated metal product manufacturing attraction, with a 12.82x concentration and 1,215 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 27.9% of the working-age population within 10 years of retirement age.

The interconnected base across fabricated metal product manufacturing, animal production and aquaculture, and plastics and rubber products manufacturing creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Sanilac County, Michigan, from federal data sources.

What is the population of Sanilac County, Michigan?

40,462 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Sanilac County, Michigan?

$58,863 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Sanilac County, Michigan?

6.9% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Sanilac County, Michigan?

$1.7B (U.S. Bureau of Economic Analysis, CAGDP1).