Official Federal Data
Midland County, Michigan
FIPS 26111 · Midland, MI · Population 83,757
9 Sources
Updated June 22, 2026
$77,705 ▲
Median Income
$80,734 national
4.9% ▲
Unemployment
4% national
$7.8B ▲
GDP
36.6% ▲
Bachelor's+
35.7% national
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$77,705 ▲
Per Capita
$43,622 ▲
Mean Household
$104,160 ▲
Poverty Rate
10.7% ▲
Median Income Comparison
Midland County$77,705
Michigan$72,875
National$80,734
Population Profile
Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
Cohorts
Under 18 · 20.9%
18-34 · 19.9%
35-54 · 24.8%
55-64 · 14.2%
65+ · 20.2%
Race & Ethnicity
Hispanic or Latino is an ethnic category and overlaps with the race categories above.
Educational Attainment
Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
95.5%
High School+
National: 89.6%
▲ +5.9 pts
36.6%
Bachelor's+
National: 35.7%
▲ +0.9 pts
14.7%
Graduate+
National: 14.1%
▲ +0.6 pts
Employment Overview
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
83,757
Population
40,678
Labor Force
Employed
38,817
Unemployment Rate BLS LAUS 2025 annual
4.9% ▲ +0.5 pts YoY
Mean Commute 3 min below national avg
23.7 min
Work From Home vs 15.1% national
12%
Key Takeaways
- Aging population: Median age of 42 is materially above the U.S. norm; succession planning and senior-services demand are real factors.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
Key Takeaways
- Largest sector: Health Care and Social Assistance employs 8,870 workers (29% of tracked sectors), at an average wage of $49,347.
- Economic scale: Regional GDP of $7.8B (2024).
- Wage stratification: Management of Companies and Enterprises averages $155,831 while Accommodation and Food Services averages $22,998, a 6.8x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Management of Companies & Enterprises Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
3,941
Cluster Employment
6.15x
Peak LQ
Concentrated Sub-Sectors
Private Households
10.03x 506
Chemical Manufacturing
9.62x 2,111
Management of Companies and Enterprises
6.15x 3,941
Plastics and Rubber Products Manufacturing
4.10x 706
Religious, Grantmaking, Civic, Professional Orgs
2.27x 798
Miscellaneous Manufacturing
2.22x 333
Social Assistance
2.21x 2,710
Construction of Buildings
1.71x 781
Attraction Opportunities
LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.17x
Fabricated Metal Product Manufacturing
60 employed
0.17x
Insurance Carriers and Related Activities
106 employed
0.19x
Food Manufacturing
81 employed
0.28x
Machinery Manufacturing
76 employed
0.33x
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
93 employed
0.35x
Merchant Wholesalers, Durable Goods
290 employed
Key Takeaways
- Top specialization: Private Households concentrates at 10.03x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
- Cluster depth: 8 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
- Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$195,400 ▲
Median Home Value vs 2019
$1,016 ▲
Rent/Mo
78.1% ▲
Owner-Occ
5.8% ▼
Vacancy
2.5x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average
HUD Fair Market Rents
Source: HUD · Fair Market Rents FY2026
Studio
$907/mo
1 Bedroom
$925/mo
2 Bedroom
$1,193/mo
3 Bedroom
$1,518/mo
4 Bedroom
$1,682/mo
30% of monthly median household income (~$1,943/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
- Affordable market: Home value to income ratio of 2.5x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
- High home ownership: 78.1% owner-occupied; rental supply may be tight for incoming workers.
- Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,943/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
49,289 ▼
Working Age (18-64) vs 2019
Mean Commute 3 min below national avg
23.7 min
Work From Home vs 15.1% national
12%
Prime-Age Employed (25-54)
83.1%
of prime-age population
▼ vs 2019
Education & Talent Pipeline
Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
36.6% ▲
HS Diploma+
95.5% ▲
Regional / Statewide Institutions
Total credentials awarded
52,294/yr
15,687/yr
13,090/yr
7,003/yr
6,722/yr
5,086/yr
4,706/yr
Aging Workforce
Source: Census Bureau ACS · Derived from age & employment tables
24.1%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.
Workforce by Occupation
Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
43.7%
Service
17.5%
Sales & Office
18.5%
Construction / Maint.
8.2%
Production / Transport
12.1%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 38,817 employed workers.
Key Takeaways
- Succession risk is real: 24.1% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
- Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 35,780 annual credentials.
Source: ACS workforce data and College Scorecard.
AI Insights
AI-assisted analysis, drawn from 9 federal data sources
Sample AI Insight
Midland County shows strong potential for private households attraction, with a 10.03x concentration and 506 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 24.1% of the working-age population within 10 years of retirement age.
The interconnected base across private households, chemical manufacturing, and management of companies and enterprises creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.
Industry Shift Analysis
Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100
Prospect Match Scores
Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
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Data Sources
Updated from official federal government data.
Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23
Frequently Asked Questions
Key economic and demographic figures for Midland County, Michigan, from federal data sources.
What is the population of Midland County, Michigan?
83,757 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Midland County, Michigan?
$77,705 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in Midland County, Michigan?
4.9% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Midland County, Michigan?
$7.8B (U.S. Bureau of Economic Analysis, CAGDP1).
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