California
County Map
Click a county to view its economic profile
Demographics & Population
Census Bureau American Community Survey 2024 · 5-Year Estimates
Household Income
Age & Race / Ethnicity
Educational Attainment
Employment Overview
- Income premium: Households earn well above the national median, supporting strong consumer markets statewide.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest sector: Health Care and Social Assistance employs 2,959,564 workers (23.3% of the tracked sectors), at an average wage of $66,434.
- Economic scale: State GDP of $4,048.1B (2024).
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Attraction Opportunities - Below-Average Industries
- Top specialization: Support Activities for Agriculture and Forestry concentrates at 4.92x the national norm, strong concentration that anchors the local economy.
- Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base across the state.
- Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
HUD Fair Market Rents (Statewide)
- Stretched market: Home value to income ratio of 7.4x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
County Profiles
58 counties in California
AI Insights
AI-assisted analysis, drawn from 6 federal data sources
California shows meaningful potential for support activities for agriculture and forestry attraction, with a 4.92x concentration and 218,142 jobs in this sub-sector.
Cluster depth across support activities for agriculture and forestry, web search portals, libraries, and archives, and motion picture and sound recording industries creates supply-chain attraction leverage, a structural advantage for industrial recruitment.
Industry Shift Analysis
Prospect Match Scores
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Schedule a DemoData Sources
Updated from official federal government data.
Frequently Asked Questions
Key economic and demographic figures for California, from federal data sources.
What is the population of California?
39,287,377 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in California?
$99,122 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in California?
5.3% (2024 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of California?
$4,048.1B (BEA SAGDP (state GDP)).
