Official Federal Data
Lassen County, California
FIPS 06035 · Susanville, CA · Population 30,356
9 Sources
Updated June 22, 2026
$67,403 ▲
Median Income
$80,734 national
6.7% ▲
Unemployment
4% national
$1.5B ▲
GDP
13.1% ▲
Bachelor's+
35.7% national
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$67,403 ▲
Per Capita
$26,634 ▲
Mean Household
$81,033 ▲
Poverty Rate
14% ▲
Median Income Comparison
Lassen County$67,403
California$99,122
National$80,734
Population Profile
Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
Cohorts
Under 18 · 18.5%
18-34 · 25.6%
35-54 · 28.1%
55-64 · 11.3%
65+ · 16.5%
Race & Ethnicity
Hispanic or Latino is an ethnic category and overlaps with the race categories above.
Educational Attainment
Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
77%
High School+
National: 89.6%
▼ 12.6 pts
13.1%
Bachelor's+
National: 35.7%
▼ 22.6 pts
3%
Graduate+
National: 14.1%
▼ 11.1 pts
Employment Overview
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
30,356
Population
10,508
Labor Force
Employed
9,609
Unemployment Rate BLS LAUS 2025 annual
6.7% ▲ +0.1 pts YoY
Mean Commute 7 min below national avg
19.5 min
Work From Home vs 15.1% national
7%
Key Takeaways
- Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
- Talent gap: Bachelor's-or-higher attainment trails the national average by 22.6 pts, relevant for advanced-services attraction strategy.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
Key Takeaways
- Largest sector: Retail Trade employs 853 workers (40.8% of tracked sectors), at an average wage of $38,745.
- Economic scale: Regional GDP of $1.5B (2024).
- Wage stratification: Finance and Insurance averages $76,434 while Accommodation and Food Services averages $28,808, a 2.7x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
Seeing a change here?
Get Deeper Trends
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Agriculture, Forestry, Fishing & Hunting Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
280
Cluster Employment
9.22x
Peak LQ
Concentrated Sub-Sectors
Crop Production
9.22x 280
Attraction Opportunities
LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.21x
Administrative and Support Services
103 employed
0.33x
Specialty Trade Contractors
100 employed
Key Takeaways
- Top specialization: Crop Production concentrates at 9.22x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
- Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$265,300 ▲
Median Home Value vs 2019
$1,000 ▲
Rent/Mo
68.2% ▲
Owner-Occ
24.4% ▼
Vacancy
3.9x
Home Value to Income Ratio
vs. ~4.1x national average
HUD Fair Market Rents
Source: HUD · Fair Market Rents FY2026
Studio
$882/mo
1 Bedroom
$1,016/mo
2 Bedroom
$1,279/mo
3 Bedroom
$1,779/mo
4 Bedroom
$2,146/mo
30% of monthly median household income (~$1,685/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
- In line with national: Home value to income ratio of 3.9x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- Elevated vacancy: 24.4% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
- Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,685/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
19,733 ▼
Working Age (18-64) vs 2019
Mean Commute 7 min below national avg
19.5 min
Work From Home vs 15.1% national
7%
Prime-Age Employed (25-54)
45.4%
of prime-age population
▲ vs 2019
Education & Talent Pipeline
Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
13.1% ▲
HS Diploma+
77% ▼
Regional / Statewide Institutions
Total credentials awarded
77,028/yr
15,215/yr
14,884/yr
12,110/yr
12,064/yr
11,468/yr
11,287/yr
Aging Workforce
Source: Census Bureau ACS · Derived from age & employment tables
17.4%
55-64 of working-age population (18-64)
Workforce by Occupation
Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
28.4%
Service
26.9%
Sales & Office
19.1%
Construction / Maint.
11.6%
Production / Transport
14%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 9,609 employed workers.
Key Takeaways
- Low participation: 42.5% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
- Short commutes: 19.5-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
- Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 42,209 annual credentials.
Source: ACS workforce data and College Scorecard.
AI Insights
AI-assisted analysis, drawn from 9 federal data sources
Sample AI Insight
Lassen County shows strong potential for crop production attraction, with a 9.22x concentration and 280 jobs in this sub-sector. It ranks in the top decile nationally.
Industry Shift Analysis
Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100
Prospect Match Scores
Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example
Take it further
AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.
Managed Services: Prefer to hand it off? Our team delivers the analysis and consulting for you.
Schedule a DemoAvailable as premium offerings.
Data Sources
Updated from official federal government data.
Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23
Frequently Asked Questions
Key economic and demographic figures for Lassen County, California, from federal data sources.
What is the population of Lassen County, California?
30,356 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Lassen County, California?
$67,403 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in Lassen County, California?
6.7% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Lassen County, California?
$1.5B (U.S. Bureau of Economic Analysis, CAGDP1).
Lassen County, CA: Public data. Imagine the full platform.
Get a Demo →