Napa County, California

• Income premium: Households earn well above the national median, supporting strong retail and housing markets.
• Aging population: Median age of 43 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

• Largest sector: Manufacturing employs 14,174 workers (22.8% of tracked sectors), at an average wage of $86,795.
• Economic scale: Regional GDP of $14.6B (2024).
• Wage stratification: Professional, Scientific, and Technical Services averages $103,100 while Retail Trade averages $45,556, a 2.3x spread in the same local economy, with implications for workforce development and talent strategy.

• Top specialization: Beverage and Tobacco Product Manufacturing concentrates at 69.03x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
• Cluster depth: 6 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
• Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.

• Stretched market: Home value to income ratio of 7.8x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
• Elevated vacancy: 10.8% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
• Affordable rent tiers: 2 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$2,787/mo).

• Succession risk is real: 22.6% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
• Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 42,209 annual credentials.

Napa County shows strong potential for beverage and tobacco product manufacturing attraction, with a 69.03x concentration and 11,519 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 22.6% of the working-age population within 10 years of retirement age.

The interconnected base across beverage and tobacco product manufacturing, support activities for agriculture and forestry, and scenic and sightseeing transportation creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.