ExecutivePulse
Official Federal Data

Nevada County, California

FIPS 06057 · Truckee-Grass Valley, CA · Population 102,481
9 Sources Updated June 22, 2026
$89,882
Median Income
$80,734 national
4.8%
Unemployment
4% national
$6.2B
GDP
41.5%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$89,882
Per Capita
$53,364
Mean Household
$124,444
Poverty Rate
11%
Median Income Comparison
Nevada County$89,882
California$99,122
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 29.3% (30,033 residents) 55-64: 15% (15,372 residents) 35-54: 23.7% (24,319 residents) 18-34: 15% (15,346 residents) Under 18: 17% (17,411 residents) 50 Median Age
Cohorts
Under 18 · 17%
18-34 · 15%
35-54 · 23.7%
55-64 · 15%
65+ · 29.3%
Race & Ethnicity
White84%
Black or African American0.4%
Asian1.8%
Hispanic or Latino(any race)10.7%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
94.8%
High School+
National: 89.6%
▲ +5.2 pts
41.5%
Bachelor's+
National: 35.7%
▲ +5.8 pts
14.7%
Graduate+
National: 14.1%
▲ +0.6 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
102,481
Population
46,712
Labor Force
Employed
44,049
Unemployment Rate BLS LAUS 2025 annual
4.8% ▲ +0.3 pts YoY
Mean Commute 3 min below national avg
23.6 min
Work From Home vs 15.1% national
25%
Key Takeaways
  • Income premium: Households earn well above the national median, supporting strong retail and housing markets.
  • Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 5.8 pts, supports knowledge-economy and tech attraction.
  • Aging population: Median age of 50 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$6.2B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Nevada County, California, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Health Care and Social Assistance
5,340 21.2%
$60,319
2Accommodation and Food Services
4,093 16.3%
$35,374
3Retail Trade
3,997 15.9%
$44,622
4Construction
3,508 13.9%
$79,413
5Other Services (except Public Administration)
2,189 8.7%
$51,312
6Professional, Scientific, and Technical Services
1,745 6.9%
$100,058
7Arts, Entertainment, and Recreation
1,291 5.1%
$38,587
8Manufacturing
1,171 4.7%
$73,096
9Administrative and Support and Waste Management
1,165 4.6%
$58,101
10Educational Services
651 2.6%
$40,303
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Key Takeaways
  • Largest sector: Health Care and Social Assistance employs 5,340 workers (21.2% of tracked sectors), at an average wage of $60,319.
  • Economic scale: Regional GDP of $6.2B (2024).
  • Wage stratification: Professional, Scientific, and Technical Services averages $100,058 while Accommodation and Food Services averages $35,374, a 2.8x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Religious, Grantmaking, Civic, Professional Orgs
4.04x
1,283
Construction of Buildings
3.28x
1,353
Amusement, Gambling, and Recreation Industries
2.78x
1,181
Accommodation
2.28x
971
Private Households
2.28x
104
Building Material and Garden Supply Retailers
2.14x
650
Food and Beverage Retailers
2.04x
1,471
Sporting Goods, Hobby, Musical Instrument, Book, and Misc. Retailers
1.89x
622
Social Assistance
1.61x
1,787
Specialty Trade Contractors
1.58x
1,822

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Construction Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
3,175
Cluster Employment
3.28x
Peak LQ
Concentrated Sub-Sectors
Religious, Grantmaking, Civic, Professional Orgs
4.04x 1,283
Construction of Buildings
3.28x 1,353
Amusement, Gambling, and Recreation Industries
2.78x 1,181
Accommodation
2.28x 971
Private Households
2.28x 104
Building Material and Garden Supply Retailers
2.14x 650
Food and Beverage Retailers
2.04x 1,471
Sporting Goods, Hobby, Musical Instrument, Book, and Misc. Retailers
1.89x 622
Social Assistance
1.61x 1,787
Specialty Trade Contractors
1.58x 1,822

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.16x
Transportation Equipment Manufacturing
60 employed
0.18x
Truck Transportation
59 employed
0.26x
Merchant Wholesalers, Nondurable Goods
126 employed
0.27x
Food Manufacturing
106 employed
Key Takeaways
  • Top specialization: Religious, Grantmaking, Civic, Professional Orgs concentrates at 4.04x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Nevada County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$621,800
Median Home Value vs 2019
$1,677
Rent/Mo
75.5%
Owner-Occ
21.1%
Vacancy
6.9x
Home Value to Income Ratio - Stretched
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$1,373/mo
1 Bedroom
$1,382/mo
2 Bedroom
$1,813/mo
3 Bedroom
$2,521/mo
4 Bedroom
$3,041/mo
30% of monthly median household income (~$2,247/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Stretched market: Home value to income ratio of 6.9x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
  • High home ownership: 75.5% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 21.1% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$2,247/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
55,037
Working Age (18-64) vs 2019
Mean Commute 3 min below national avg
23.6 min
Work From Home vs 15.1% national
25%
Prime-Age Employed (25-54)
78.5%
of prime-age population
Labor force participation rate: 54.9% of working-age population (18-64) 55% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
41.5%
HS Diploma+
94.8%
Regional / Statewide Institutions
Total credentials awarded
77,028/yr
University of California-Berkeley 15,215/yr
University of California-Los Angeles 14,884/yr
University of California-San Diego 12,110/yr
University of California-Davis 12,064/yr
California State University-Fullerton 11,468/yr
California State University-Long Beach 11,287/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
27.9%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
47%
Service
17.8%
Sales & Office
20.3%
Construction / Maint.
8.9%
Production / Transport
6%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 44,049 employed workers.
Key Takeaways
  • Succession risk is real: 27.9% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 54.9% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 42,209 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Nevada County shows meaningful potential for religious, grantmaking, civic, professional orgs attraction, with a 4.04x concentration and 1,283 jobs in this sub-sector. Near-term succession risk is elevated, with 27.9% of the working-age population within 10 years of retirement age.

The interconnected base across religious, grantmaking, civic, professional orgs, construction of buildings, and amusement, gambling, and recreation industries creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Nevada County, California, from federal data sources.

What is the population of Nevada County, California?

102,481 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Nevada County, California?

$89,882 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Nevada County, California?

4.8% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Nevada County, California?

$6.2B (U.S. Bureau of Economic Analysis, CAGDP1).