NH
New Hampshire
FIPS 33 · Population 1,394,868
6 Sources
Updated June 22, 2026
1.4M ▲
Population
334,922,499 U.S.
$99,031 ▲
Median Income
$80,734 national
$119.3B
GDP
2.6%
Unemployment
4% national
County Map
Click a county to view its economic profile
Demographics & Population
Census Bureau American Community Survey 2024 · 5-Year Estimates
Household Income
Source: U.S. Census Bureau · American Community Survey 2024 5-Year Estimates
Median Household
$99,031
Per Capita
$52,798
Mean Household
$128,322
Poverty Rate
7.2% ▼
Age & Race / Ethnicity
Source: Census Bureau ACS 2024 · Tables B01001, B02001, B03003
Cohorts
Under 18 · 18.2%
18-34 · 21.4%
35-54 · 24.8%
55-64 · 15.5%
65+ · 20.1%
Race & Ethnicity
Hispanic or Latino is an ethnic category and overlaps with the race categories above.
Educational Attainment
Source: Census Bureau ACS 2024 · Table B15003 · Population 25+
94.4%
High School+
National: 89.6%
▲ +4.8 pts
40.6%
Bachelor's+
National: 35.7%
▲ +4.9 pts
16.1%
Graduate+
National: 14.1%
▲ +2.0 pts
Employment Overview
Source: U.S. Census Bureau · American Community Survey 2024 5-Year Estimates
1,394,868
Population
777,547
Labor Force
Employed
749,856
Unemployment Rate BLS LAUS 2024 annual
2.6%
Mean Commute
26.7 min
Work From Home vs 15.1% national
16.8%
New Hampshire's median household income sits 23% above the national median. At 7.2%, its poverty rate runs 5.3 pts below the ~12.5% national level, relevant for federal funding eligibility narratives. Bachelor's-or-higher attainment of 40.6% exceeds the national average of 35.7%.
Source: U.S. Census Bureau American Community Survey 2024 5-Year Estimates (released December 2025). Figures reflect the most recent Census release, older news reports may cite prior vintages.
Key Takeaways
- Income premium: Households earn well above the national median, supporting strong consumer markets statewide.
- Aging population: Median age of 43 is materially above the U.S. norm; succession planning and senior-services demand are real factors.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
Key Takeaways
- Largest sector: Health Care and Social Assistance employs 100,232 workers (19.5% of the tracked sectors), at an average wage of $77,063.
- Economic scale: State GDP of $119.3B (2024).
Source: BLS QCEW + BEA Regional GDP.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Attraction Opportunities - Below-Average Industries
LQ < 0.5, below-average employment, potential attraction targets. Source: BLS QCEW · 3-digit NAICS sub-sector
0.03x
Support Activities for Mining
34 employed
0.21x
Air Transportation
540 employed
0.29x
Transportation Equipment Manufacturing
2,208 employed
0.35x
Food Manufacturing
2,760 employed
0.36x
Web Search Portals, Libraries, and Archives
282 employed
0.36x
Lessors of Nonfinancial Intangible Assets
35 employed
0.39x
Paper Manufacturing
601 employed
0.39x
Warehousing and Storage
3,282 employed
Key Takeaways
- Top specialization: Textile Mills concentrates at 3.40x the national norm, strong concentration that anchors the local economy.
- Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base across the state.
- Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment.
Source: BLS QCEW sub-sector Location Quotients.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
Source: Census Bureau ACS 2024 5-Year Estimates · Tables B25001, B25077, B25064
$402,500 ▲
Median Home Value vs 2019
$1,491 ▲
Rent/Mo
72.8% ▲
Owner-Occ
14.3% ▼
Vacancy
4.1x
Home Value to Income Ratio
vs. ~4.1x national average
HUD Fair Market Rents (Statewide)
Renter-household-weighted average across 259 Fair Market Rent areas · Source: HUD · Fair Market Rents FY2026
Studio
$1,443/mo$988 to $2,359
1 Bedroom
$1,569/mo$994 to $2,476
2 Bedroom
$2,040/mo$1,287 to $2,941
3 Bedroom
$2,588/mo$1,702 to $3,526
4 Bedroom
$2,792/mo$1,708 to $3,894
30% of monthly median household income (~$2,476/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
- In line with national: Home value to income ratio of 4.1x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- High home ownership: 72.8% owner-occupied; rental supply may be tight for incoming workers.
- Elevated vacancy: 14.3% vacancy rate; potential redevelopment opportunity.
Source: Census ACS housing tables.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Source: Census ACS 2024 · Tables B01001, B23025, B08303, B08301
859,455 ▲
Working Age (18-64) vs 2019
▼ vs 2019
Mean Commute
26.7 min
Work From Home
16.8%
Education & Talent Pipeline
Source: Census ACS 2024 · Table B15003 · College Scorecard
Bachelor's+
40.6%
HS Diploma+
94.4%
Top Institutions
Degrees, certificates, and other credentials awarded last academic year (College Scorecard).
29,238/yr
4,149/yr
2,137/yr
1,244/yr
1,192/yr
902/yr
Aging Workforce
Source: Census Bureau ACS · Derived from age & employment tables
25.1%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.
Workforce by Occupation
Source: Census ACS 2024 · Table C24010 · Civilian employed population 16+
Management / Professional
45.6%
Service
14.5%
Sales & Office
19.9%
Construction / Maint.
8.6%
Production / Transport
11.5%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 749,856 employed workers.
Key Takeaways
- Succession risk is real: 25.1% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
Source: ACS workforce data.
County Profiles
10 counties in New Hampshire
AI Insights
AI-assisted analysis, drawn from 6 federal data sources
Sample AI Insight
New Hampshire shows meaningful potential for textile mills attraction, with a 3.40x concentration and 1,219 jobs in this sub-sector. Near-term succession risk is elevated, with 25.1% of the working-age population within 10 years of retirement age.
Cluster depth across textile mills, computer and electronic product manufacturing, and scenic and sightseeing transportation creates supply-chain attraction leverage, a structural advantage for industrial recruitment.
Industry Shift Analysis
Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100
Prospect Match Scores
Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example
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Data Sources
Updated from official federal government data.
Census ACS 5-Year2024
BLS QCEW2025
BEA Regional GDP2024
Census CBP2024
HUD Fair Market RentsFY2026
USAspending.govFY2026
Frequently Asked Questions
Key economic and demographic figures for New Hampshire, from federal data sources.
What is the population of New Hampshire?
1,394,868 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in New Hampshire?
$99,031 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in New Hampshire?
2.6% (2024 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of New Hampshire?
$119.3B (BEA SAGDP (state GDP)).
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