Official Federal Data
Rockingham County, New Hampshire
FIPS 33015 · Boston-Cambridge-Newton, MA-NH · Population 319,082
9 Sources
Updated June 22, 2026
$118,331 ▲
Median Income
$80,734 national
3.4% ▲
Unemployment
4% national
$32.7B ▲
GDP
45.7% ▲
Bachelor's+
35.7% national
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$118,331 ▲
Per Capita
$61,558 ▲
Mean Household
$149,721 ▲
Poverty Rate
4.8% ▲
Median Income Comparison
Rockingham County$118,331
New Hampshire$99,031
National$80,734
Population Profile
Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
Cohorts
Under 18 · 18.5%
18-34 · 18.9%
35-54 · 25.8%
55-64 · 16.5%
65+ · 20.4%
Race & Ethnicity
Hispanic or Latino is an ethnic category and overlaps with the race categories above.
Educational Attainment
Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
96.1%
High School+
National: 89.6%
▲ +6.5 pts
45.7%
Bachelor's+
National: 35.7%
▲ +10.0 pts
17.2%
Graduate+
National: 14.1%
▲ +3.1 pts
Employment Overview
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
319,082
Population
181,864
Labor Force
Employed
174,978
Unemployment Rate BLS LAUS 2025 annual
3.4% ▲ +0.7 pts YoY
Mean Commute 2 min above national avg
28.9 min
Work From Home vs 15.1% national
19.4%
Key Takeaways
- Income premium: Households earn well above the national median, supporting strong retail and housing markets.
- Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 10.0 pts, supports knowledge-economy and tech attraction.
- Aging population: Median age of 45 is materially above the U.S. norm; succession planning and senior-services demand are real factors.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
Key Takeaways
- Largest sector: Retail Trade employs 23,847 workers (19.5% of tracked sectors), at an average wage of $45,068.
- Economic scale: Regional GDP of $32.7B (2024).
- Wage stratification: Finance and Insurance averages $154,905 while Accommodation and Food Services averages $32,104, a 4.8x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Manufacturing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
7,675
Cluster Employment
3.44x
Peak LQ
Concentrated Sub-Sectors
Electrical Equipment, Appliance Manufacturing
3.44x 1,502
Furniture, Home Furnishings, and Other Retailers
2.33x 1,815
Chemical Manufacturing
2.22x 2,003
Nonmetallic Mineral Product Manufacturing
2.15x 898
Scenic and Sightseeing Transportation
2.13x 65
Building Material and Garden Supply Retailers
2.12x 2,930
Sporting Goods, Hobby, Musical Instrument, Book, and Misc. Retailers
1.87x 2,804
Fabricated Metal Product Manufacturing
1.85x 2,665
Beverage and Tobacco Product Manufacturing
1.83x 607
Amusement, Gambling, and Recreation Industries
1.82x 3,513
Attraction Opportunities
LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.10x
Transportation Equipment Manufacturing
178 employed
0.33x
Wood Product Manufacturing
135 employed
0.39x
Crop Production
211 employed
Key Takeaways
- Top specialization: Electrical Equipment, Appliance Manufacturing concentrates at 3.44x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
- Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
- Attraction whitespace: 7 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$497,500 ▲
Median Home Value vs 2019
$1,687 ▲
Rent/Mo
78.4% ▲
Owner-Occ
7.4% ▼
Vacancy
4.2x
Home Value to Income Ratio
vs. ~4.1x national average
HUD Fair Market Rents (County Average)
Renter-household-weighted average across 37 town FMR areas · Source: HUD · Fair Market Rents FY2026
Studio
$1,627/mo$1,565 to $2,359
1 Bedroom
$1,736/mo$1,677 to $2,476
2 Bedroom
$2,260/mo$2,194 to $2,941
3 Bedroom
$2,772/mo$2,693 to $3,526
4 Bedroom
$3,021/mo$2,941 to $3,894
30% of monthly median household income (~$2,958/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
- In line with national: Home value to income ratio of 4.2x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- High home ownership: 78.4% owner-occupied; rental supply may be tight for incoming workers.
- Affordable rent tiers: 4 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$2,958/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
195,093 ▲
Working Age (18-64) vs 2019
Mean Commute 2 min above national avg
28.9 min
Work From Home vs 15.1% national
19.4%
Prime-Age Employed (25-54)
86.2%
of prime-age population
▼ vs 2019
Education & Talent Pipeline
Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
45.7% ▲
HS Diploma+
96.1% ▲
Regional / Statewide Institutions
Total credentials awarded
38,307/yr
29,238/yr
4,149/yr
2,137/yr
1,192/yr
902/yr
689/yr
Aging Workforce
Source: Census Bureau ACS · Derived from age & employment tables
26.9%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.
Workforce by Occupation
Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
49.4%
Service
13.3%
Sales & Office
19.7%
Construction / Maint.
8.3%
Production / Transport
9.3%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 174,978 employed workers.
Key Takeaways
- Succession risk is real: 26.9% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
- Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 35,524 annual credentials.
Source: ACS workforce data and College Scorecard.
AI Insights
AI-assisted analysis, drawn from 9 federal data sources
Sample AI Insight
Rockingham County shows meaningful potential for electrical equipment, appliance manufacturing attraction, with a 3.44x concentration and 1,502 jobs in this sub-sector. Near-term succession risk is elevated, with 26.9% of the working-age population within 10 years of retirement age.
The interconnected base across electrical equipment, appliance manufacturing, furniture, home furnishings, and other retailers, and chemical manufacturing creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.
Industry Shift Analysis
Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100
Prospect Match Scores
Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
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Data Sources
Updated from official federal government data.
Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23
Frequently Asked Questions
Key economic and demographic figures for Rockingham County, New Hampshire, from federal data sources.
What is the population of Rockingham County, New Hampshire?
319,082 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Rockingham County, New Hampshire?
$118,331 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in Rockingham County, New Hampshire?
3.4% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Rockingham County, New Hampshire?
$32.7B (U.S. Bureau of Economic Analysis, CAGDP1).
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