ExecutivePulse
Official Federal Data

Cheshire County, New Hampshire

FIPS 33005 · Keene, NH · Population 77,297
9 Sources Updated June 22, 2026
$83,329
Median Income
$80,734 national
3%
Unemployment
4% national
$5.2B
GDP
35.5%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$83,329
Per Capita
$43,485
Mean Household
$105,400
Poverty Rate
8.7%
Median Income Comparison
Cheshire County$83,329
New Hampshire$99,031
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 22.4% (17,298 residents) 55-64: 15% (11,625 residents) 35-54: 23.1% (17,824 residents) 18-34: 21.7% (16,790 residents) Under 18: 17.8% (13,760 residents) 44 Median Age
Cohorts
Under 18 · 17.8%
18-34 · 21.7%
35-54 · 23.1%
55-64 · 15%
65+ · 22.4%
Race & Ethnicity
White92%
Black or African American0.8%
Asian0.9%
Hispanic or Latino(any race)2.6%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
94.4%
High School+
National: 89.6%
▲ +4.8 pts
35.5%
Bachelor's+
National: 35.7%
▼ 0.2 pts
14%
Graduate+
National: 14.1%
▼ 0.1 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
77,297
Population
40,699
Labor Force
Employed
39,318
Unemployment Rate BLS LAUS 2025 annual
3% ▲ +0.5 pts YoY
Mean Commute 3 min below national avg
23.7 min
Work From Home vs 15.1% national
13.1%
Key Takeaways
  • Aging population: Median age of 44 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$5.2B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Cheshire County, New Hampshire, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
5,010 23.2%
$44,312
2Manufacturing
4,663 21.6%
$75,571
3Health Care and Social Assistance
4,177 19.3%
$70,000
4Accommodation and Food Services
2,375 11.0%
$28,588
5Other Services (except Public Administration)
1,362 6.3%
$41,453
6Administrative and Support and Waste Management
874 4.0%
$57,096
7Management of Companies and Enterprises
865 4.0%
$103,926
8Educational Services
835 3.9%
$47,128
9Finance and Insurance
736 3.4%
$100,350
10Professional, Scientific, and Technical Services
724 3.3%
$98,122
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Key Takeaways
  • Largest sector: Retail Trade employs 5,010 workers (23.2% of tracked sectors), at an average wage of $44,312.
  • Economic scale: Regional GDP of $5.2B (2024).
  • Wage stratification: Management of Companies and Enterprises averages $103,926 while Accommodation and Food Services averages $28,588, a 3.6x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Machinery Manufacturing
9.36x
2,009
Plastics and Rubber Products Manufacturing
3.38x
467
Fabricated Metal Product Manufacturing
3.29x
925
Wood Product Manufacturing
2.70x
214
Animal Production and Aquaculture
2.68x
143
Building Material and Garden Supply Retailers
2.22x
601
Miscellaneous Manufacturing
2.14x
258
Gasoline Stations and Fuel Dealers
2.07x
427
Motor Vehicle and Parts Dealers
2.01x
812
Religious, Grantmaking, Civic, Professional Orgs
2.00x
565

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Manufacturing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
3,873
Cluster Employment
9.36x
Peak LQ
Concentrated Sub-Sectors
Machinery Manufacturing
9.36x 2,009
Plastics and Rubber Products Manufacturing
3.38x 467
Fabricated Metal Product Manufacturing
3.29x 925
Wood Product Manufacturing
2.70x 214
Animal Production and Aquaculture
2.68x 143
Building Material and Garden Supply Retailers
2.22x 601
Miscellaneous Manufacturing
2.14x 258
Gasoline Stations and Fuel Dealers
2.07x 427
Motor Vehicle and Parts Dealers
2.01x 812
Religious, Grantmaking, Civic, Professional Orgs
2.00x 565

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.26x
Truck Transportation
76 employed
0.34x
Professional, Scientific, and Technical Services
724 employed
0.35x
Warehousing and Storage
130 employed
0.44x
Telecommunications
52 employed
0.45x
Credit Intermediation and Related Activities
228 employed
0.48x
Administrative and Support Services
799 employed
Key Takeaways
  • Top specialization: Machinery Manufacturing concentrates at 9.36x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 7 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Cheshire County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$280,100
Median Home Value vs 2019
$1,276
Rent/Mo
72.7%
Owner-Occ
14.7%
Vacancy
3.4x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents (County Average)

Renter-household-weighted average across 23 town FMR areas · Source: HUD · Fair Market Rents FY2026
Studio
$1,328/mo$1,328 to $1,328
1 Bedroom
$1,468/mo$1,468 to $1,468
2 Bedroom
$1,926/mo$1,926 to $1,926
3 Bedroom
$2,518/mo$2,518 to $2,518
4 Bedroom
$2,550/mo$2,550 to $2,550
30% of monthly median household income (~$2,083/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 3.4x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 72.7% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 14.7% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$2,083/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
46,239
Working Age (18-64) vs 2019
Mean Commute 3 min below national avg
23.7 min
Work From Home vs 15.1% national
13.1%
Prime-Age Employed (25-54)
84.5%
of prime-age population
Labor force participation rate: 64.1% of working-age population (18-64) 64% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
35.5%
HS Diploma+
94.4%
Regional / Statewide Institutions
Total credentials awarded
38,307/yr
Southern New Hampshire University 29,238/yr
University of New Hampshire-Main Campus 4,149/yr
Dartmouth College 2,137/yr
Plymouth State University 1,192/yr
Keene State College 902/yr
NHTI-Concord's Community College 689/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
25.1%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
38.9%
Service
15.2%
Sales & Office
21.8%
Construction / Maint.
9.7%
Production / Transport
14.5%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 39,318 employed workers.
Key Takeaways
  • Succession risk is real: 25.1% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 35,524 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Cheshire County shows strong potential for machinery manufacturing attraction, with a 9.36x concentration and 2,009 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 25.1% of the working-age population within 10 years of retirement age.

The interconnected base across machinery manufacturing, plastics and rubber products manufacturing, and fabricated metal product manufacturing creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Cheshire County, New Hampshire, from federal data sources.

What is the population of Cheshire County, New Hampshire?

77,297 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Cheshire County, New Hampshire?

$83,329 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Cheshire County, New Hampshire?

3% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Cheshire County, New Hampshire?

$5.2B (U.S. Bureau of Economic Analysis, CAGDP1).