ExecutivePulse
Official Federal Data

Belknap County, New Hampshire

FIPS 33001 · Laconia, NH · Population 64,659
9 Sources Updated June 22, 2026
$92,783
Median Income
$80,734 national
3%
Unemployment
4% national
$4.3B
GDP
33.6%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$92,783
Per Capita
$49,037
Mean Household
$116,878
Poverty Rate
8.5%
Median Income Comparison
Belknap County$92,783
New Hampshire$99,031
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 24% (15,492 residents) 55-64: 17.7% (11,459 residents) 35-54: 23.5% (15,201 residents) 18-34: 17.5% (11,318 residents) Under 18: 17.3% (11,189 residents) 48 Median Age
Cohorts
Under 18 · 17.3%
18-34 · 17.5%
35-54 · 23.5%
55-64 · 17.7%
65+ · 24%
Race & Ethnicity
White93.2%
Black or African American0.5%
Asian1.2%
Hispanic or Latino(any race)2.3%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
93.8%
High School+
National: 89.6%
▲ +4.2 pts
33.6%
Bachelor's+
National: 35.7%
▼ 2.1 pts
13.1%
Graduate+
National: 14.1%
▼ 1.0 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
64,659
Population
34,531
Labor Force
Employed
33,327
Unemployment Rate BLS LAUS 2025 annual
3% ▲ +0.6 pts YoY
Mean Commute 1 min below national avg
25.0 min
Work From Home vs 15.1% national
13.5%
Key Takeaways
  • Income premium: Households earn well above the national median, supporting strong retail and housing markets.
  • Aging population: Median age of 48 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$4.3B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Belknap County, New Hampshire, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
4,981 27.1%
$43,174
2Accommodation and Food Services
3,680 20.1%
$31,837
3Health Care and Social Assistance
3,183 17.3%
$70,061
4Manufacturing
1,991 10.8%
$74,969
5Administrative and Support and Waste Management
1,095 6.0%
$52,622
6Arts, Entertainment, and Recreation
914 5.0%
$32,165
7Other Services (except Public Administration)
908 4.9%
$47,147
8Professional, Scientific, and Technical Services
647 3.5%
$89,857
9Wholesale Trade
478 2.6%
$85,405
10Management of Companies and Enterprises
475 2.6%
$98,782
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Key Takeaways
  • Largest sector: Retail Trade employs 4,981 workers (27.1% of tracked sectors), at an average wage of $43,174.
  • Economic scale: Regional GDP of $4.3B (2024).
  • Wage stratification: Management of Companies and Enterprises averages $98,782 while Accommodation and Food Services averages $31,837, a 3.1x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Fabricated Metal Product Manufacturing
4.34x
1,029
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
3.03x
576
Building Material and Garden Supply Retailers
2.88x
656
Motor Vehicle and Parts Dealers
2.41x
821
Gasoline Stations and Fuel Dealers
2.38x
415
Accommodation
2.03x
647
Amusement, Gambling, and Recreation Industries
1.92x
611
Utilities
1.88x
188
Food and Beverage Retailers
1.75x
944
Sporting Goods, Hobby, Musical Instrument, Book, and Misc. Retailers
1.66x
410

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
3,822
Cluster Employment
3.03x
Peak LQ
Concentrated Sub-Sectors
Fabricated Metal Product Manufacturing
4.34x 1,029
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
3.03x 576
Building Material and Garden Supply Retailers
2.88x 656
Motor Vehicle and Parts Dealers
2.41x 821
Gasoline Stations and Fuel Dealers
2.38x 415
Accommodation
2.03x 647
Amusement, Gambling, and Recreation Industries
1.92x 611
Utilities
1.88x 188
Food and Beverage Retailers
1.75x 944
Sporting Goods, Hobby, Musical Instrument, Book, and Misc. Retailers
1.66x 410

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.23x
Insurance Carriers and Related Activities
99 employed
0.36x
Professional, Scientific, and Technical Services
647 employed
0.40x
Transportation Equipment Manufacturing
115 employed
Key Takeaways
  • Top specialization: Fabricated Metal Product Manufacturing concentrates at 4.34x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 6 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Belknap County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$374,900
Median Home Value vs 2019
$1,167
Rent/Mo
80.1%
Owner-Occ
32.5%
Vacancy
4.0x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents (County Average)

Renter-household-weighted average across 11 town FMR areas · Source: HUD · Fair Market Rents FY2026
Studio
$1,241/mo$1,241 to $1,241
1 Bedroom
$1,425/mo$1,425 to $1,425
2 Bedroom
$1,800/mo$1,800 to $1,800
3 Bedroom
$2,219/mo$2,219 to $2,219
4 Bedroom
$2,676/mo$2,676 to $2,676
30% of monthly median household income (~$2,320/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 4.0x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 80.1% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 32.5% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 4 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$2,320/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
37,978
Working Age (18-64) vs 2019
Mean Commute 1 min below national avg
25.0 min
Work From Home vs 15.1% national
13.5%
Prime-Age Employed (25-54)
84.7%
of prime-age population
Labor force participation rate: 64.6% of working-age population (18-64) 65% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
33.6%
HS Diploma+
93.8%
Regional / Statewide Institutions
Total credentials awarded
38,307/yr
Southern New Hampshire University 29,238/yr
University of New Hampshire-Main Campus 4,149/yr
Dartmouth College 2,137/yr
Plymouth State University 1,192/yr
Keene State College 902/yr
NHTI-Concord's Community College 689/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
30.2%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
41.5%
Service
16.6%
Sales & Office
20.6%
Construction / Maint.
9.6%
Production / Transport
11.7%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 33,327 employed workers.
Key Takeaways
  • Succession risk is real: 30.2% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 35,524 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Belknap County shows meaningful potential for fabricated metal product manufacturing attraction, with a 4.34x concentration and 1,029 jobs in this sub-sector. Near-term succession risk is elevated, with 30.2% of the working-age population within 10 years of retirement age.

The interconnected base across fabricated metal product manufacturing, clothing, clothing accessories, shoe, and jewelry retailers, and building material and garden supply retailers creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Belknap County, New Hampshire, from federal data sources.

What is the population of Belknap County, New Hampshire?

64,659 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Belknap County, New Hampshire?

$92,783 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Belknap County, New Hampshire?

3% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Belknap County, New Hampshire?

$4.3B (U.S. Bureau of Economic Analysis, CAGDP1).