Official Federal Data
Hillsborough County, New Hampshire
FIPS 33011 · Manchester-Nashua, NH · Population 426,378
9 Sources
Updated June 22, 2026
$103,545 ▲
Median Income
$80,734 national
3.5% ▲
Unemployment
4% national
$38.1B ▲
GDP
41.5% ▲
Bachelor's+
35.7% national
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$103,545 ▲
Per Capita
$54,111 ▲
Mean Household
$132,601 ▲
Poverty Rate
6.7% ▼
Median Income Comparison
Hillsborough County$103,545
New Hampshire$99,031
National$80,734
Population Profile
Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
Cohorts
Under 18 · 19.6%
18-34 · 22.3%
35-54 · 25.9%
55-64 · 14.8%
65+ · 17.3%
Race & Ethnicity
Hispanic or Latino is an ethnic category and overlaps with the race categories above.
Educational Attainment
Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
93.4%
High School+
National: 89.6%
▲ +3.8 pts
41.5%
Bachelor's+
National: 35.7%
▲ +5.8 pts
16.1%
Graduate+
National: 14.1%
▲ +2.0 pts
Employment Overview
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
426,378
Population
248,651
Labor Force
Employed
240,628
Unemployment Rate BLS LAUS 2025 annual
3.5% ▲ +0.7 pts YoY
Mean Commute 1 min above national avg
27.3 min
Work From Home vs 15.1% national
18.1%
Key Takeaways
- Income premium: Households earn well above the national median, supporting strong retail and housing markets.
- Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 5.8 pts, supports knowledge-economy and tech attraction.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
Key Takeaways
- Largest sector: Health Care and Social Assistance employs 32,080 workers (20.9% of tracked sectors), at an average wage of $73,796.
- Economic scale: Regional GDP of $38.1B (2024).
- Wage stratification: Finance and Insurance averages $151,139 while Accommodation and Food Services averages $30,445, a 5.0x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Manufacturing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
20,801
Cluster Employment
8.93x
Peak LQ
Concentrated Sub-Sectors
Computer and Electronic Product Manufacturing
8.93x 11,402
Securities, Commodity Contracts, Investments
3.18x 4,489
Primary Metal Manufacturing
2.65x 1,230
Textile Mills
2.44x 253
Telecommunications
2.31x 1,751
Miscellaneous Manufacturing
2.27x 1,775
Electrical Equipment, Appliance Manufacturing
1.95x 1,080
Plastics and Rubber Products Manufacturing
1.90x 1,701
Fabricated Metal Product Manufacturing
1.84x 3,360
Furniture, Home Furnishings, and Other Retailers
1.66x 1,635
Attraction Opportunities
LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.03x
Transportation Equipment Manufacturing
62 employed
0.12x
Warehousing and Storage
294 employed
0.16x
Food Manufacturing
366 employed
0.19x
Furniture and Related Product Manufacturing
80 employed
0.22x
Heavy and Civil Engineering Construction
326 employed
0.26x
Air Transportation
188 employed
0.27x
Crop Production
182 employed
Key Takeaways
- Top specialization: Computer and Electronic Product Manufacturing concentrates at 8.93x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
- Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
- Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$421,100 ▲
Median Home Value vs 2019
$1,623 ▲
Rent/Mo
67.4% ▲
Owner-Occ
5.1% ▼
Vacancy
4.1x
Home Value to Income Ratio
vs. ~4.1x national average
HUD Fair Market Rents (County Average)
Renter-household-weighted average across 31 town FMR areas · Source: HUD · Fair Market Rents FY2026
Studio
$1,426/mo$1,286 to $1,467
1 Bedroom
$1,593/mo$1,294 to $1,673
2 Bedroom
$2,061/mo$1,698 to $2,127
3 Bedroom
$2,591/mo$2,036 to $2,822
4 Bedroom
$2,839/mo$2,697 to $3,001
30% of monthly median household income (~$2,589/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
- In line with national: Home value to income ratio of 4.1x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$2,589/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
268,864 ▲
Working Age (18-64) vs 2019
Mean Commute 1 min above national avg
27.3 min
Work From Home vs 15.1% national
18.1%
Prime-Age Employed (25-54)
86.4%
of prime-age population
▲ vs 2019
Education & Talent Pipeline
Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
41.5% ▲
HS Diploma+
93.4% ▲
Regional / Statewide Institutions
Total credentials awarded
38,307/yr
29,238/yr
4,149/yr
2,137/yr
1,192/yr
902/yr
689/yr
Aging Workforce
Source: Census Bureau ACS · Derived from age & employment tables
23.5%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.
Workforce by Occupation
Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
46.8%
Service
12.9%
Sales & Office
19.8%
Construction / Maint.
8.2%
Production / Transport
12.2%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 240,628 employed workers.
Key Takeaways
- Succession risk is real: 23.5% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
- Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 35,524 annual credentials.
Source: ACS workforce data and College Scorecard.
AI Insights
AI-assisted analysis, drawn from 9 federal data sources
Sample AI Insight
Hillsborough County shows strong potential for computer and electronic product manufacturing attraction, with a 8.93x concentration and 11,402 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 23.5% of the working-age population within 10 years of retirement age.
The interconnected base across computer and electronic product manufacturing, securities, commodity contracts, investments, and primary metal manufacturing creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.
Industry Shift Analysis
Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100
Prospect Match Scores
Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
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Data Sources
Updated from official federal government data.
Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23
Frequently Asked Questions
Key economic and demographic figures for Hillsborough County, New Hampshire, from federal data sources.
What is the population of Hillsborough County, New Hampshire?
426,378 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Hillsborough County, New Hampshire?
$103,545 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in Hillsborough County, New Hampshire?
3.5% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Hillsborough County, New Hampshire?
$38.1B (U.S. Bureau of Economic Analysis, CAGDP1).
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