ExecutivePulse
Official Federal Data

Merrimack County, New Hampshire

FIPS 33013 · Concord, NH · Population 155,967
9 Sources Updated June 22, 2026
$97,004
Median Income
$80,734 national
2.8%
Unemployment
4% national
$13.8B
GDP
38.9%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$97,004
Per Capita
$49,044
Mean Household
$123,673
Poverty Rate
7.6%
Median Income Comparison
Merrimack County$97,004
New Hampshire$99,031
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 19.9% (31,061 residents) 55-64: 14.9% (23,243 residents) 35-54: 25.2% (39,233 residents) 18-34: 21.7% (33,773 residents) Under 18: 18.4% (28,657 residents) 43 Median Age
Cohorts
Under 18 · 18.4%
18-34 · 21.7%
35-54 · 25.2%
55-64 · 14.9%
65+ · 19.9%
Race & Ethnicity
White90.8%
Black or African American1.6%
Asian1.5%
Hispanic or Latino(any race)2.7%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
94.5%
High School+
National: 89.6%
▲ +4.9 pts
38.9%
Bachelor's+
National: 35.7%
▲ +3.2 pts
16.2%
Graduate+
National: 14.1%
▲ +2.1 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
155,967
Population
84,529
Labor Force
Employed
81,673
Unemployment Rate BLS LAUS 2025 annual
2.8% ▲ +0.5 pts YoY
Mean Commute
26.6 min
Work From Home vs 15.1% national
14.4%
Key Takeaways
  • Income premium: Households earn well above the national median, supporting strong retail and housing markets.
  • Aging population: Median age of 43 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$13.8B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Merrimack County, New Hampshire, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Health Care and Social Assistance
11,992 23.2%
$73,594
2Retail Trade
8,950 17.3%
$46,177
3Accommodation and Food Services
5,410 10.5%
$30,115
4Manufacturing
5,384 10.4%
$81,864
5Construction
3,942 7.6%
$86,483
6Wholesale Trade
3,682 7.1%
$96,559
7Administrative and Support and Waste Management
3,492 6.8%
$65,628
8Professional, Scientific, and Technical Services
3,236 6.3%
$110,033
9Other Services (except Public Administration)
3,200 6.2%
$59,595
10Finance and Insurance
2,298 4.5%
$131,565
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Key Takeaways
  • Largest sector: Health Care and Social Assistance employs 11,992 workers (23.2% of tracked sectors), at an average wage of $73,594.
  • Economic scale: Regional GDP of $13.8B (2024).
  • Wage stratification: Finance and Insurance averages $131,565 while Accommodation and Food Services averages $30,115, a 4.4x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Forestry and Logging
5.12x
115
Primary Metal Manufacturing
3.02x
537
Religious, Grantmaking, Civic, Professional Orgs
2.23x
1,566
Merchant Wholesalers, Nondurable Goods
1.86x
2,002
Rental and Leasing Services
1.75x
491
Waste Management and Remediation Services
1.73x
441
Printing and Related Support Activities
1.62x
274
Motor Vehicle and Parts Dealers
1.58x
1,585
Building Material and Garden Supply Retailers
1.58x
1,063
Gasoline Stations and Fuel Dealers
1.58x
815

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
3,463
Cluster Employment
1.58x
Peak LQ
Concentrated Sub-Sectors
Forestry and Logging
5.12x 115
Primary Metal Manufacturing
3.02x 537
Religious, Grantmaking, Civic, Professional Orgs
2.23x 1,566
Merchant Wholesalers, Nondurable Goods
1.86x 2,002
Rental and Leasing Services
1.75x 491
Waste Management and Remediation Services
1.73x 441
Printing and Related Support Activities
1.62x 274
Motor Vehicle and Parts Dealers
1.58x 1,585
Building Material and Garden Supply Retailers
1.58x 1,063
Gasoline Stations and Fuel Dealers
1.58x 815

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.15x
Chemical Manufacturing
65 employed
0.31x
Food Manufacturing
274 employed
0.36x
Accommodation
341 employed
0.37x
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
209 employed
0.38x
Publishing Industries and Telecommunications
169 employed
0.41x
Support Activities for Transportation
165 employed
Key Takeaways
  • Top specialization: Forestry and Logging concentrates at 5.12x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Merrimack County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$367,600
Median Home Value vs 2019
$1,360
Rent/Mo
73.5%
Owner-Occ
8.4%
Vacancy
3.8x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents (County Average)

Renter-household-weighted average across 27 town FMR areas · Source: HUD · Fair Market Rents FY2026
Studio
$1,361/mo$1,361 to $1,361
1 Bedroom
$1,504/mo$1,504 to $1,504
2 Bedroom
$1,974/mo$1,974 to $1,974
3 Bedroom
$2,604/mo$2,604 to $2,604
4 Bedroom
$2,614/mo$2,614 to $2,614
30% of monthly median household income (~$2,425/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 3.8x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 73.5% owner-occupied; rental supply may be tight for incoming workers.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$2,425/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
96,249
Working Age (18-64) vs 2019
Mean Commute
26.6 min
Work From Home vs 15.1% national
14.4%
Prime-Age Employed (25-54)
82.4%
of prime-age population
Labor force participation rate: 66.4% of working-age population (18-64) 66% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
38.9%
HS Diploma+
94.5%
Regional / Statewide Institutions
Total credentials awarded
38,307/yr
Southern New Hampshire University 29,238/yr
University of New Hampshire-Main Campus 4,149/yr
Dartmouth College 2,137/yr
Plymouth State University 1,192/yr
Keene State College 902/yr
NHTI-Concord's Community College 689/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
24.1%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
44.4%
Service
15.2%
Sales & Office
20.6%
Construction / Maint.
8.9%
Production / Transport
11%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 81,673 employed workers.
Key Takeaways
  • Succession risk is real: 24.1% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 35,524 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Merrimack County shows strong potential for forestry and logging attraction, with a 5.12x concentration and 115 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 24.1% of the working-age population within 10 years of retirement age.

The interconnected base across forestry and logging, primary metal manufacturing, and religious, grantmaking, civic, professional orgs creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Merrimack County, New Hampshire, from federal data sources.

What is the population of Merrimack County, New Hampshire?

155,967 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Merrimack County, New Hampshire?

$97,004 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Merrimack County, New Hampshire?

2.8% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Merrimack County, New Hampshire?

$13.8B (U.S. Bureau of Economic Analysis, CAGDP1).