ExecutivePulse
Official Federal Data

Wise County, Virginia

FIPS 51195 · Population 35,448
9 Sources Updated June 22, 2026
$52,943
Median Income
$80,734 national
4.4%
Unemployment
4% national
13,719
Labor Force
15.8%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$52,943
Per Capita
$25,953
Mean Household
$64,112
Poverty Rate
17.2%
Median Income Comparison
Wise County$52,943
Virginia$93,170
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 19.9% (7,046 residents) 55-64: 13.3% (4,701 residents) 35-54: 26.1% (9,256 residents) 18-34: 21.7% (7,679 residents) Under 18: 19.1% (6,766 residents) 42 Median Age
Cohorts
Under 18 · 19.1%
18-34 · 21.7%
35-54 · 26.1%
55-64 · 13.3%
65+ · 19.9%
Race & Ethnicity
White90.2%
Black or African American4.9%
Asian0.3%
Hispanic or Latino(any race)1.4%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
81.1%
High School+
National: 89.6%
▼ 8.5 pts
15.8%
Bachelor's+
National: 35.7%
▼ 19.9 pts
5.6%
Graduate+
National: 14.1%
▼ 8.5 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
35,448
Population
13,719
Labor Force
Employed
12,591
Unemployment Rate BLS LAUS 2025 annual
4.4% ▲ +0.5 pts YoY
Mean Commute 2 min below national avg
24.6 min
Work From Home vs 15.1% national
10.7%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 17.2%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 19.9 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 42 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Wise County, Virginia, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
1,671 27.1%
$31,562
2Health Care and Social Assistance
1,493 24.2%
$52,624
3Accommodation and Food Services
957 15.5%
$19,550
4Administrative and Support and Waste Management
680 11.0%
$31,939
5Manufacturing
332 5.4%
$49,771
6Construction
243 3.9%
$54,432
7Wholesale Trade
230 3.7%
$77,473
8Finance and Insurance
208 3.4%
$56,738
9Utilities
205 3.3%
$110,791
10Transportation and Warehousing
153 2.5%
$45,395
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Key Takeaways
  • Largest sector: Retail Trade employs 1,671 workers (27.1% of tracked sectors), at an average wage of $31,562.
  • Wage stratification: Utilities averages $110,791 while Accommodation and Food Services averages $19,550, a 5.7x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Mining (except Oil and Gas)
13.15x
174
Utilities
4.84x
205
Gasoline Stations and Fuel Dealers
2.63x
194
Food and Beverage Retailers
2.34x
535
2.11x
34
Building Material and Garden Supply Retailers
2.05x
198
Nursing and Residential Care Facilities
1.70x
409
Motor Vehicle and Parts Dealers
1.52x
219

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
1,146
Cluster Employment
2.63x
Peak LQ
Concentrated Sub-Sectors
Mining (except Oil and Gas)
13.15x 174
Utilities
4.84x 205
Gasoline Stations and Fuel Dealers
2.63x 194
Food and Beverage Retailers
2.34x 535
2.11x 34
Building Material and Garden Supply Retailers
2.05x 198
Nursing and Residential Care Facilities
1.70x 409
Motor Vehicle and Parts Dealers
1.52x 219

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.41x
Construction of Buildings
53 employed
0.41x
Specialty Trade Contractors
151 employed
Key Takeaways
  • Top specialization: Mining (except Oil and Gas) concentrates at 13.15x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 8 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 6 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Wise County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$118,600
Median Home Value vs 2019
$790
Rent/Mo
74.2%
Owner-Occ
16.4%
Vacancy
2.2x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$692/mo
1 Bedroom
$697/mo
2 Bedroom
$914/mo
3 Bedroom
$1,205/mo
4 Bedroom
$1,429/mo
30% of monthly median household income (~$1,324/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Affordable market: Home value to income ratio of 2.2x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
  • High home ownership: 74.2% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 16.4% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 4 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,324/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
21,636
Working Age (18-64) vs 2019
Mean Commute 2 min below national avg
24.6 min
Work From Home vs 15.1% national
10.7%
Prime-Age Employed (25-54)
59.8%
of prime-age population
Labor force participation rate: 47.8% of working-age population (18-64) 48% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
15.8%
HS Diploma+
81.1%
Regional / Statewide Institutions
Total credentials awarded
72,277/yr
Liberty University 25,513/yr
George Mason University 10,335/yr
Virginia Polytechnic Institute and State University 10,020/yr
University of Virginia-Main Campus 9,615/yr
Northern Virginia Community College 9,087/yr
Virginia Commonwealth University 7,707/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
21.7%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
34.6%
Service
20%
Sales & Office
21.2%
Construction / Maint.
13.8%
Production / Transport
10.4%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 12,591 employed workers.
Key Takeaways
  • Low participation: 47.8% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 45,868 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Wise County shows strong potential for mining (except oil and gas) attraction, with a 13.15x concentration and 174 jobs in this sub-sector. It ranks in the top decile nationally.

The interconnected base across mining (except oil and gas), utilities, and gasoline stations and fuel dealers creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Wise County, Virginia, from federal data sources.

What is the population of Wise County, Virginia?

35,448 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Wise County, Virginia?

$52,943 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Wise County, Virginia?

4.4% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).