Official Federal Data
Winchester city, Virginia
FIPS 51840 · Winchester, VA-WV · Population 27,913
9 Sources
Updated June 22, 2026
$63,974 ▲
Median Income
$80,734 national
3.3% ▲
Unemployment
4% national
14,624
Labor Force
31.3% ▼
Bachelor's+
35.7% national
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$63,974 ▲
Per Capita
$36,588 ▲
Mean Household
$86,976 ▲
Poverty Rate
21.5% ▲
Median Income Comparison
Winchester city$63,974
Virginia$93,170
National$80,734
Population Profile
Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
Cohorts
Under 18 · 22.5%
18-34 · 24.2%
35-54 · 24.1%
55-64 · 12.5%
65+ · 16.7%
Race & Ethnicity
Hispanic or Latino is an ethnic category and overlaps with the race categories above.
Educational Attainment
Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
87.5%
High School+
National: 89.6%
▼ 2.1 pts
31.3%
Bachelor's+
National: 35.7%
▼ 4.4 pts
13.5%
Graduate+
National: 14.1%
▼ 0.6 pts
Employment Overview
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
27,913
Population
14,624
Labor Force
Employed
13,615
Unemployment Rate BLS LAUS 2025 annual
3.3% ▲ +0.2 pts YoY
Mean Commute 7 min below national avg
19.6 min
Work From Home vs 15.1% national
14%
Key Takeaways
- Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
- Elevated poverty: At 21.5%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
Key Takeaways
- Largest sector: Health Care and Social Assistance employs 7,640 workers (40.7% of tracked sectors), at an average wage of $79,557.
- Wage stratification: Finance and Insurance averages $117,254 while Arts, Entertainment, and Recreation averages $23,255, a 5.0x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW.
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Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Health Care & Social Assistance Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
3,262
Cluster Employment
2.25x
Peak LQ
Concentrated Sub-Sectors
Motor Vehicle and Parts Dealers
2.36x 776
Ambulatory Health Care Services
2.25x 3,262
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
1.99x 366
Educational Services
1.98x 1,036
Building Material and Garden Supply Retailers
1.97x 435
General Merchandise Retailers
1.63x 847
Sporting Goods, Hobby, Musical Instrument, Book, and Misc. Retailers
1.59x 380
Furniture, Home Furnishings, and Other Retailers
1.57x 195
Attraction Opportunities
LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.25x
Merchant Wholesalers, Durable Goods
137 employed
0.29x
Specialty Trade Contractors
243 employed
0.31x
Merchant Wholesalers, Nondurable Goods
108 employed
0.32x
Insurance Carriers and Related Activities
134 employed
0.35x
Administrative and Support Services
476 employed
Key Takeaways
- Top specialization: Motor Vehicle and Parts Dealers concentrates at 2.36x the national norm.
- Cluster depth: 8 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
- Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$343,000 ▲
Median Home Value vs 2019
$1,315 ▲
Rent/Mo
43.6% ▼
Owner-Occ
8.4% ▼
Vacancy
5.4x
Home Value to Income Ratio - Stretched
vs. ~4.1x national average
HUD Fair Market Rents
Source: HUD · Fair Market Rents FY2026
Studio
$1,133/mo
1 Bedroom
$1,255/mo
2 Bedroom
$1,573/mo
3 Bedroom
$1,965/mo
4 Bedroom
$2,639/mo
30% of monthly median household income (~$1,599/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
- Stretched market: Home value to income ratio of 5.4x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
- Renter-majority market: 43.6% owner-occupied; flexible labor mobility but consider home-buying pipeline if attracting families.
- Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,599/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
16,956 ▼
Working Age (18-64) vs 2019
Mean Commute 7 min below national avg
19.6 min
Work From Home vs 15.1% national
14%
Prime-Age Employed (25-54)
83.7%
of prime-age population
▼ vs 2019
Education & Talent Pipeline
Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
31.3% ▼
HS Diploma+
87.5% ▲
Regional / Statewide Institutions
Total credentials awarded
72,277/yr
25,513/yr
10,335/yr
10,020/yr
9,615/yr
9,087/yr
7,707/yr
Aging Workforce
Source: Census Bureau ACS · Derived from age & employment tables
20.6%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.
Workforce by Occupation
Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
40.1%
Service
18.4%
Sales & Office
17.6%
Construction / Maint.
9.7%
Production / Transport
14.2%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 13,615 employed workers.
Key Takeaways
- Short commutes: 19.6-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
- Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 45,868 annual credentials.
Source: ACS workforce data and College Scorecard.
AI Insights
AI-assisted analysis, drawn from 9 federal data sources
Sample AI Insight
Winchester city shows emerging potential for motor vehicle and parts dealers attraction, with a 2.36x concentration and 776 jobs in this sub-sector.
The interconnected base across motor vehicle and parts dealers, ambulatory health care services, and clothing, clothing accessories, shoe, and jewelry retailers creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.
Industry Shift Analysis
Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100
Prospect Match Scores
Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
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Data Sources
Updated from official federal government data.
Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23
Frequently Asked Questions
Key economic and demographic figures for Winchester city, Virginia, from federal data sources.
What is the population of Winchester city, Virginia?
27,913 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Winchester city, Virginia?
$63,974 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in Winchester city, Virginia?
3.3% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
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