ExecutivePulse
Official Federal Data

Williamsburg city, Virginia

FIPS 51830 · Virginia Beach-Chesapeake-Norfolk, VA-NC · Population 15,798
9 Sources Updated June 22, 2026
$75,604
Median Income
$80,734 national
4.9%
Unemployment
4% national
7,024
Labor Force
45.8%
Bachelor's+
35.7% national
Small population: 15,798 residents. These figures come from the U.S. Census Bureau’s American Community Survey 5-year estimates, which carry a wide margin of error for places under 20,000 people. Read each value as an approximate range, and treat year-over-year changes as indicative rather than exact. A small shift can reflect survey sampling, not a real change on the ground.

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$75,604
Per Capita
$37,442
Mean Household
$111,449
Poverty Rate
18.8% approx.
Median Income Comparison
Williamsburg city$75,604
Virginia$93,170
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 17.5% (2,764 residents) 55-64: 9.2% (1,455 residents) 35-54: 13% (2,048 residents) 18-34: 49.8% (7,867 residents) Under 18: 10.5% (1,664 residents) 24 Median Age
Cohorts
Under 18 · 10.5%
18-34 · 49.8%
35-54 · 13%
55-64 · 9.2%
65+ · 17.5%
Race & Ethnicity
White68.1%
Black or African American14.4%
Asian6.8%
Hispanic or Latino(any race)8.3%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
93.5%
High School+
National: 89.6%
▲ +3.9 pts
45.8%
Bachelor's+
National: 35.7%
▲ +10.1 pts
22.5%
Graduate+
National: 14.1%
▲ +8.4 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
15,798
Population
7,024
Labor Force
Employed
6,434
Unemployment Rate BLS LAUS 2025 annual
4.9% ▲ +0.7 pts YoY
Mean Commute 7 min below national avg
19.5 min
Work From Home vs 15.1% national
18.1%
Key Takeaways
  • Elevated poverty: At 18.8%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 10.1 pts, supports knowledge-economy and tech attraction.
  • Young population: Median age of 24 is materially below the U.S. norm, a workforce pipeline asset.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Williamsburg city, Virginia, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
1,054 36.0%
$34,459
2Management of Companies and Enterprises
453 15.5%
$83,680
3Administrative and Support and Waste Management
427 14.6%
$39,321
4Professional, Scientific, and Technical Services
372 12.7%
$87,506
5Other Services (except Public Administration)
265 9.1%
$34,065
6Real Estate and Rental and Leasing
128 4.4%
$52,732
7Finance and Insurance
123 4.2%
$190,025
8Construction
102 3.5%
$74,965
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Key Takeaways
  • Largest sector: Retail Trade employs 1,054 workers (36% of tracked sectors), at an average wage of $34,459.
  • Wage stratification: Finance and Insurance averages $190,025 while Other Services (except Public Administration) averages $34,065, a 5.6x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Food Services and Drinking Places
2.58x
2,568
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
2.46x
229
Management of Companies and Enterprises
2.13x
453

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Accommodation & Food Services Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
2,568
Cluster Employment
2.58x
Peak LQ
Concentrated Sub-Sectors
Food Services and Drinking Places
2.58x 2,568
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
2.46x 229
Management of Companies and Enterprises
2.13x 453

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.13x
Specialty Trade Contractors
54 employed
0.36x
Amusement, Gambling, and Recreation Industries
56 employed
0.42x
Professional, Scientific, and Technical Services
372 employed
0.47x
Motor Vehicle and Parts Dealers
78 employed
Key Takeaways
  • Top specialization: Food Services and Drinking Places concentrates at 2.58x the national norm.
  • Cluster depth: 3 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 7 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Williamsburg city's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$428,100
Median Home Value vs 2019
$1,407
Rent/Mo
53.2%
Owner-Occ
13.4%
Vacancy
5.7x
Home Value to Income Ratio - Stretched
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$1,492/mo
1 Bedroom
$1,512/mo
2 Bedroom
$1,713/mo
3 Bedroom
$2,376/mo
4 Bedroom
$2,797/mo
30% of monthly median household income (~$1,890/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Stretched market: Home value to income ratio of 5.7x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
  • Elevated vacancy: 13.4% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,890/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
11,370
Working Age (18-64) vs 2019
Mean Commute 7 min below national avg
19.5 min
Work From Home vs 15.1% national
18.1%
Prime-Age Employed (25-54)
83.1%
of prime-age population
Labor force participation rate: 49.7% of working-age population (18-64) 50% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
45.8%
HS Diploma+
93.5%
Regional / Statewide Institutions
Total credentials awarded
72,277/yr
Liberty University 25,513/yr
George Mason University 10,335/yr
Virginia Polytechnic Institute and State University 10,020/yr
University of Virginia-Main Campus 9,615/yr
Northern Virginia Community College 9,087/yr
Virginia Commonwealth University 7,707/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
12.8%
55-64 of working-age population (18-64)

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
43.1%
Service
23%
Sales & Office
22.4%
Construction / Maint.
2.8%
Production / Transport
8.7%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 6,434 employed workers.
Key Takeaways
  • Low participation: 49.7% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Short commutes: 19.5-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 45,868 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Williamsburg city shows emerging potential for food services and drinking places attraction, with a 2.58x concentration and 2,568 jobs in this sub-sector.

The interconnected base across food services and drinking places, clothing, clothing accessories, shoe, and jewelry retailers, and management of companies and enterprises creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Williamsburg city, Virginia, from federal data sources.

What is the population of Williamsburg city, Virginia?

15,798 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Williamsburg city, Virginia?

$75,604 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Williamsburg city, Virginia?

4.9% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).