ExecutivePulse
Official Federal Data

Westmoreland County, Virginia

FIPS 51193 · Population 18,826
9 Sources Updated June 22, 2026
$63,398
Median Income
$80,734 national
4.8%
Unemployment
4% national
$666M
GDP
22.5%
Bachelor's+
35.7% national
Small population: 18,826 residents. These figures come from the U.S. Census Bureau’s American Community Survey 5-year estimates, which carry a wide margin of error for places under 20,000 people. Read each value as an approximate range, and treat year-over-year changes as indicative rather than exact. A small shift can reflect survey sampling, not a real change on the ground.

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$63,398
Per Capita
$39,344
Mean Household
$90,002
Poverty Rate
14% approx.
Median Income Comparison
Westmoreland County$63,398
Virginia$93,170
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 26.6% (5,017 residents) 55-64: 16.2% (3,056 residents) 35-54: 20.3% (3,831 residents) 18-34: 18.9% (3,561 residents) Under 18: 17.9% (3,361 residents) 48 Median Age
Cohorts
Under 18 · 17.9%
18-34 · 18.9%
35-54 · 20.3%
55-64 · 16.2%
65+ · 26.6%
Race & Ethnicity
White62.8%
Black or African American23.5%
Asian1%
Hispanic or Latino(any race)6.4%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
87.8%
High School+
National: 89.6%
▼ 1.8 pts
22.5%
Bachelor's+
National: 35.7%
▼ 13.2 pts
8.8%
Graduate+
National: 14.1%
▼ 5.3 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
18,826
Population
8,262
Labor Force
Employed
7,494
Unemployment Rate BLS LAUS 2025 annual
4.8% ▲ +0.5 pts YoY
Mean Commute 16 min above national avg
42.7 min
Work From Home vs 15.1% national
13.4%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 13.2 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 48 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$666M
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Westmoreland County, Virginia, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
460 22.6%
$29,337
2Accommodation and Food Services
305 15.0%
$26,073
3Health Care and Social Assistance
262 12.9%
$45,734
4Construction
224 11.0%
$53,248
5Manufacturing
210 10.3%
$56,049
6Agriculture, Forestry, Fishing and Hunting
186 9.1%
$45,125
7Professional, Scientific, and Technical Services
129 6.3%
$106,579
8Other Services (except Public Administration)
103 5.1%
$28,555
9Educational Services
84 4.1%
$30,349
10Arts, Entertainment, and Recreation
70 3.4%
$33,550
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Key Takeaways
  • Largest sector: Retail Trade employs 460 workers (22.6% of tracked sectors), at an average wage of $29,337.
  • Economic scale: Regional GDP of $666M (2024).
  • Wage stratification: Professional, Scientific, and Technical Services averages $106,579 while Accommodation and Food Services averages $26,073, a 4.1x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Crop Production
13.79x
150
Beverage and Tobacco Product Manufacturing
4.00x
27
Food and Beverage Retailers
3.31x
221
Heavy and Civil Engineering Construction
2.75x
67
Private Households
2.61x
11
Construction of Buildings
1.70x
65
Gasoline Stations and Fuel Dealers
1.67x
36
Building Material and Garden Supply Retailers
1.56x
44

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
301
Cluster Employment
3.31x
Peak LQ
Concentrated Sub-Sectors
Crop Production
13.79x 150
Beverage and Tobacco Product Manufacturing
4.00x 27
Food and Beverage Retailers
3.31x 221
Heavy and Civil Engineering Construction
2.75x 67
Private Households
2.61x 11
Construction of Buildings
1.70x 65
Gasoline Stations and Fuel Dealers
1.67x 36
Building Material and Garden Supply Retailers
1.56x 44

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
Key Takeaways
  • Top specialization: Crop Production concentrates at 13.79x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 8 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
Source: BLS QCEW sub-sector Location Quotients.
Westmoreland County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$269,600
Median Home Value vs 2019
$1,018
Rent/Mo
80.1%
Owner-Occ
28.8%
Vacancy
4.3x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$973/mo
1 Bedroom
$979/mo
2 Bedroom
$1,194/mo
3 Bedroom
$1,658/mo
4 Bedroom
$1,810/mo
30% of monthly median household income (~$1,585/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 4.3x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 80.1% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 28.8% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,585/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
10,448
Working Age (18-64) vs 2019
Mean Commute 16 min above national avg
42.7 min
Work From Home vs 15.1% national
13.4%
Prime-Age Employed (25-54)
71.7%
of prime-age population
Labor force participation rate: 53.4% of working-age population (18-64) 53% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
22.5%
HS Diploma+
87.8%
Regional / Statewide Institutions
Total credentials awarded
72,277/yr
Liberty University 25,513/yr
George Mason University 10,335/yr
Virginia Polytechnic Institute and State University 10,020/yr
University of Virginia-Main Campus 9,615/yr
Northern Virginia Community College 9,087/yr
Virginia Commonwealth University 7,707/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
29.2%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
37.9%
Service
14.1%
Sales & Office
20.1%
Construction / Maint.
12.9%
Production / Transport
15%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 7,494 employed workers.
Key Takeaways
  • Succession risk is real: 29.2% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 53.4% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 45,868 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Westmoreland County shows strong potential for crop production attraction, with a 13.79x concentration and 150 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 29.2% of the working-age population within 10 years of retirement age.

The interconnected base across crop production, beverage and tobacco product manufacturing, and food and beverage retailers creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Westmoreland County, Virginia, from federal data sources.

What is the population of Westmoreland County, Virginia?

18,826 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Westmoreland County, Virginia?

$63,398 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Westmoreland County, Virginia?

4.8% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Westmoreland County, Virginia?

$666M (U.S. Bureau of Economic Analysis, CAGDP1).