Official Federal Data
Staunton city, Virginia
FIPS 51790 · Staunton-Stuarts Draft, VA · Population 25,948
9 Sources
Updated June 22, 2026
$65,581 ▲
Median Income
$80,734 national
3.1% ▲
Unemployment
4% national
12,810
Labor Force
37.7% ▲
Bachelor's+
35.7% national
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$65,581 ▲
Per Capita
$36,608 ▲
Mean Household
$82,942 ▲
Poverty Rate
12.4% ▲
Median Income Comparison
Staunton city$65,581
Virginia$93,170
National$80,734
Population Profile
Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
Cohorts
Under 18 · 19.3%
18-34 · 22.6%
35-54 · 24.1%
55-64 · 12.7%
65+ · 21.3%
Race & Ethnicity
Hispanic or Latino is an ethnic category and overlaps with the race categories above.
Educational Attainment
Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
93.9%
High School+
National: 89.6%
▲ +4.3 pts
37.7%
Bachelor's+
National: 35.7%
▲ +2.0 pts
16.3%
Graduate+
National: 14.1%
▲ +2.2 pts
Employment Overview
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
25,948
Population
12,810
Labor Force
Employed
12,059
Unemployment Rate BLS LAUS 2025 annual
3.1% ▲ +0.4 pts YoY
Mean Commute 6 min below national avg
20.5 min
Work From Home vs 15.1% national
8.8%
Key Takeaways
- Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
Key Takeaways
- Largest sector: Health Care and Social Assistance employs 1,700 workers (22.1% of tracked sectors), at an average wage of $44,798.
- Wage stratification: Finance and Insurance averages $85,019 while Accommodation and Food Services averages $25,634, a 3.3x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW.
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Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Health Care & Social Assistance Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
623
Cluster Employment
2.40x
Peak LQ
Concentrated Sub-Sectors
Couriers and Messengers
2.51x 214
Religious, Grantmaking, Civic, Professional Orgs
2.42x 262
Nursing and Residential Care Facilities
2.40x 623
Educational Services
2.29x 564
Management of Companies and Enterprises
2.04x 402
Food and Beverage Retailers
1.77x 436
Attraction Opportunities
LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.32x
Specialty Trade Contractors
125 employed
0.39x
Food Manufacturing
53 employed
0.46x
Professional, Scientific, and Technical Services
378 employed
0.47x
Administrative and Support Services
300 employed
Key Takeaways
- Top specialization: Couriers and Messengers concentrates at 2.51x the national norm.
- Cluster depth: 6 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
- Attraction whitespace: 7 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$259,200 ▲
Median Home Value vs 2019
$1,024 ▲
Rent/Mo
60.9% ▲
Owner-Occ
8.8% ▼
Vacancy
4.0x
Home Value to Income Ratio
vs. ~4.1x national average
HUD Fair Market Rents
Source: HUD · Fair Market Rents FY2026
Studio
$1,088/mo
1 Bedroom
$1,095/mo
2 Bedroom
$1,261/mo
3 Bedroom
$1,734/mo
4 Bedroom
$1,941/mo
30% of monthly median household income (~$1,640/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
- In line with national: Home value to income ratio of 4.0x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,640/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
15,407 ▲
Working Age (18-64) vs 2019
Mean Commute 6 min below national avg
20.5 min
Work From Home vs 15.1% national
8.8%
Prime-Age Employed (25-54)
78.2%
of prime-age population
▼ vs 2019
Education & Talent Pipeline
Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
37.7% ▲
HS Diploma+
93.9% ▲
Regional / Statewide Institutions
Total credentials awarded
72,277/yr
25,513/yr
10,335/yr
10,020/yr
9,615/yr
9,087/yr
7,707/yr
Aging Workforce
Source: Census Bureau ACS · Derived from age & employment tables
21.4%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.
Workforce by Occupation
Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
40.9%
Service
18.2%
Sales & Office
18.8%
Construction / Maint.
6.9%
Production / Transport
15.2%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 12,059 employed workers.
Key Takeaways
- Short commutes: 20.5-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
- Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 45,868 annual credentials.
Source: ACS workforce data and College Scorecard.
AI Insights
AI-assisted analysis, drawn from 9 federal data sources
Sample AI Insight
Staunton city shows emerging potential for couriers and messengers attraction, with a 2.51x concentration and 214 jobs in this sub-sector.
The interconnected base across couriers and messengers, religious, grantmaking, civic, professional orgs, and nursing and residential care facilities creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.
Industry Shift Analysis
Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100
Prospect Match Scores
Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
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Data Sources
Updated from official federal government data.
Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23
Frequently Asked Questions
Key economic and demographic figures for Staunton city, Virginia, from federal data sources.
What is the population of Staunton city, Virginia?
25,948 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Staunton city, Virginia?
$65,581 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in Staunton city, Virginia?
3.1% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
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