ExecutivePulse
Official Federal Data

Grayson County, Virginia

FIPS 51077 · Population 15,287
9 Sources Updated June 22, 2026
$47,730
Median Income
$80,734 national
3.7%
Unemployment
4% national
$398M
GDP
15.5%
Bachelor's+
35.7% national
Small population: 15,287 residents. These figures come from the U.S. Census Bureau’s American Community Survey 5-year estimates, which carry a wide margin of error for places under 20,000 people. Read each value as an approximate range, and treat year-over-year changes as indicative rather than exact. A small shift can reflect survey sampling, not a real change on the ground.

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$47,730
Per Capita
$31,205
Mean Household
$72,281
Poverty Rate
16.5% approx.
Median Income Comparison
Grayson County$47,730
Virginia$93,170
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 26% (3,975 residents) 55-64: 15.7% (2,393 residents) 35-54: 24.1% (3,691 residents) 18-34: 18% (2,748 residents) Under 18: 16.2% (2,480 residents) 48 Median Age
Cohorts
Under 18 · 16.2%
18-34 · 18%
35-54 · 24.1%
55-64 · 15.7%
65+ · 26%
Race & Ethnicity
White87.7%
Black or African American5.5%
Asian1%
Hispanic or Latino(any race)4.2%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
85.6%
High School+
National: 89.6%
▼ 4.0 pts
15.5%
Bachelor's+
National: 35.7%
▼ 20.2 pts
4.9%
Graduate+
National: 14.1%
▼ 9.2 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
15,287
Population
6,078
Labor Force
Employed
5,860
Unemployment Rate BLS LAUS 2025 annual
3.7% ▲ +0.6 pts YoY
Mean Commute 2 min above national avg
28.1 min
Work From Home vs 15.1% national
5.2%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 16.5%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 20.2 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 48 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$398M
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Grayson County, Virginia, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Manufacturing
354 43.7%
$47,226
2Retail Trade
232 28.6%
$24,387
3Finance and Insurance
98 12.1%
$72,427
4Agriculture, Forestry, Fishing and Hunting
84 10.4%
$40,935
5Wholesale Trade
32 4.0%
$48,502
6Real Estate and Rental and Leasing
10 1.2%
$83,245
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Key Takeaways
  • Largest sector: Manufacturing employs 354 workers (43.7% of tracked sectors), at an average wage of $47,226.
  • Economic scale: Regional GDP of $398M (2024).
  • Wage stratification: Real Estate and Rental and Leasing averages $83,245 while Retail Trade averages $24,387, a 3.4x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Animal Production and Aquaculture
7.46x
42
Gasoline Stations and Fuel Dealers
2.88x
63
Crop Production
2.81x
31
Private Households
2.34x
10

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Agriculture, Forestry, Fishing & Hunting Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
73
Cluster Employment
7.46x
Peak LQ
Concentrated Sub-Sectors
Animal Production and Aquaculture
7.46x 42
Gasoline Stations and Fuel Dealers
2.88x 63
Crop Production
2.81x 31
Private Households
2.34x 10

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.44x
Ambulatory Health Care Services
82 employed
Key Takeaways
  • Top specialization: Animal Production and Aquaculture concentrates at 7.46x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 4 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 4 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Grayson County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$150,100
Median Home Value vs 2019
$765
Rent/Mo
80.4%
Owner-Occ
29.3%
Vacancy
3.1x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$792/mo
1 Bedroom
$834/mo
2 Bedroom
$914/mo
3 Bedroom
$1,241/mo
4 Bedroom
$1,252/mo
30% of monthly median household income (~$1,193/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 3.1x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 80.4% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 29.3% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,193/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
8,832
Working Age (18-64) vs 2019
Mean Commute 2 min above national avg
28.1 min
Work From Home vs 15.1% national
5.2%
Prime-Age Employed (25-54)
65.4%
of prime-age population
Labor force participation rate: 47.5% of working-age population (18-64) 48% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
15.5%
HS Diploma+
85.6%
Regional / Statewide Institutions
Total credentials awarded
72,277/yr
Liberty University 25,513/yr
George Mason University 10,335/yr
Virginia Polytechnic Institute and State University 10,020/yr
University of Virginia-Main Campus 9,615/yr
Northern Virginia Community College 9,087/yr
Virginia Commonwealth University 7,707/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
27.1%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
35.1%
Service
17.8%
Sales & Office
14%
Construction / Maint.
10.4%
Production / Transport
22.7%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 5,860 employed workers.
Key Takeaways
  • Succession risk is real: 27.1% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 47.5% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 45,868 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Grayson County shows strong potential for animal production and aquaculture attraction, with a 7.46x concentration and 42 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 27.1% of the working-age population within 10 years of retirement age.

The interconnected base across animal production and aquaculture, gasoline stations and fuel dealers, and crop production creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Grayson County, Virginia, from federal data sources.

What is the population of Grayson County, Virginia?

15,287 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Grayson County, Virginia?

$47,730 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Grayson County, Virginia?

3.7% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Grayson County, Virginia?

$398M (U.S. Bureau of Economic Analysis, CAGDP1).